Innovation and Strategic Design

Innovation and Strategic Design

Anxo LópezResource Manager, Designit

@anxolopez | @Designit_ES

#EBE13

4 things to start with

1. Keep curiosity alivePhoto URL: http://www.flickr.com/photos/veronicabello/6765612013

2. Find out how things workPhoto URL: http://raisingtyandza.blogspot.com.es/2013/08/financial-friday-broken-toys.html

3. Let yourself be surprised by the ordinaryPhoto URL: http://rocio-arte.blogspot.com.es/2012/05/arte-de-la-antigua-mesopotamia.html

4. Don’t be afraid of uncertaintyPhoto URL: http://businessnetworking.com/wp-content/uploads/2013/09/question-marks.jpg

4 things about design and innovation

1. Design sets its focus on problem solvingPhoto URL: http://static.ie.groupon-content.net/dealarc/es_co/img/slider/111/revision-ocular-2.jpg

2. Innovation builds the foundations for changePhoto URL: http://hqscreen.com/multicolor-google-server-data-center-colors-wallpaper-37370

3. Design is not based on coincidencePhoto URL: https://media.itsfogo.com/media/sccmsupload/SEO/CP/casino-roulette-970x475.jpg

4. Innovation doesn’t mean doing new thingsPhoto URL: http://www.lamano-invisible.net/2010/02/tortilla-en-copa-estilo-ferran-adria.html

4 things that design does for a company

1. Answers the needs of its customersPhoto URL: http://blogs.ft.com/photo-diary/tag/umbrella

2. Pursues objectives by requestPhoto URL: http://normanblogger.com/peer-counseling/mountain-climbers

3. It’s limited to a certain constraintsPhoto URL: http://creatorspark.info/?p=12552

4. Gets measurable objectivesPhoto URL: http://turismocompeticionperu.wordpress.com/2011/08/04/cronometro-en-mano

4 things that designers have made

1. Re-invented workspacePhoto URL: http://oztypewriter.blogspot.com.es/2013/07/typewriters-and-multiculturalism.html

1. Re-invented workspacePhoto URL: http://www.objectifiedfilm.com/wp/wp-content/uploads/2008/08/valentine.jpg

2. Designed a new customer experiencePhoto URL: http://keepyourpeckerup.wordpress.com/tag/victory-rolls

2. Designed a new customer experiencePhoto URL: http://fashionthatpays.wordpress.com/2011/11/10/top-vintage-designers-no3-mary-quant

The old definitions of design have been overtaken by the unstable

nature of the objectsDeyan Sudjic

3. Humanized computer interfacePhoto URL: http://os-history.de/windows/dos.html

3. Humanized computer interfacePhoto URL: http://blogof.francescomugnai.com/2009/11/mac-os-evolution-from-system-1-0-to-snow-leopard-55-wonderful-images

4. Increased customer satisfactionPhoto URL: http://en.wikipedia.org/wiki/Queue_area

4. Increased customer satisfactionPhoto URL: http://designit.com/cases/retail-meets-user-experience-design

4 things to consider working with designers

1. Choose the right designerPhoto URL: http://graffica.info/pantonera

2. Show him all your cards (from the beginning)Photo URL: http://static.hogarutil.com/archivos/201105/limpiar-naipes-xl-668x400x80xX.jpg

3. Let yourself flow, don’t set the formsPhoto URL: http://elrincondemrteeny.blogspot.com.es/2012/11/bruce-lee-el-maestro.html

Don’t (just) say "I dislike"Photo URL: http://www.blogandbuysale.com

4 things about my work

We help you to make sense of innovation

We create and give form to ideasworking together with your teams and your clients

AarhusBarcelonaCopenhagenCuritibaGöteborgLondonMadridMünchenOsloSan FranciscoSão PauloShanghaiStockholmTel AvivTokio

@

295+Designits

15officesaroundthe world

16different nationalities

36different academicbackgrounds

32average age

DesignResearchMultiple investigation techniques applied to design processes.

Service DesignImproving or creating new services through design tools and skills.

Interaction DesignCreating simple and attractive user experiences to digital products and services.

Product DesignModification and creation of objects to make them useful and practical.

Information DesignTranslation of complex information or unorganized data into structured, meaningful and accessible information.

MetricsQUO, online methodology to measure the perceived quality of a digital environment complementing web analytics.

Business DesignCreating and conceptualizing new business ideas through specific tools and methodologies.

The Experiencehttp://vimeo.com/76426677

This is not about designing things that nobody wants. Neither about

designing for problems that do not exist.

Design should serve to improve

Thanks!

@[email protected]

Design should serve to improve

@[email protected]

www.anxolopez.eu