Innovation 1 nroi

Innovation Day 1 14th October 2015

Innovation Day 1 14th October 2015The impact of innovation on Network ROI

Empowering your business by making life with technology easier

Well cover the following: What is innovation?What does innovation look like?More examples of innovationThe definition of innovationWhat is innovationInnovation in actionPrepare for failureWhat does failure look like?Why do ideas fail?The innovation processInnovation in contextInnovation phases diagram

Phase 1 SearchPhase 2 SelectPhase 3 ImplementPhase 4 CaptureContext: People and organisationContext:


What is innovation?Write down how you would describe innovation

What is the most innovative product or service you use / have encountered as a consumer? (not just your phone!)

Tell the person you are sitting beside what you have suggested and whyWho makes the product / provides the service?What do you know about the organisation?Why did you buy it?


First point What definitions have we come up with?Second point ask everyone to split into groups and have a 20 minute discussion3

What does innovation look like?

1908 Model T Ford2015 Tesla Model S

1950 Hoover upright2015 Dyson DC28c

1985 Sony Walkman2001 Apple IPod


All of these products were innovative at one time. But times change, customer needs change and the technological landscape changes.The need to innovate is constant!Talk about what makes the original product innovative and talk about the issues that have occurred to make new products stand out and innovative environment, time-saving, convenience, miniaturisation, etc.

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More examples of innovation

1950 - WD-402015 - XCP

1950 Paper directories2015 - Google2015 - Amazon

18th Century Bookstores


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The definition of innovationInnovation is a process of turning opportunity into new ideas and putting these into widely used practice.(Tidd and Bessant, 2009)

Companies achieve competitive advantage through acts of innovation. They approach innovation in its broadest sense, including both new technologies & new ways of doing things (Michael Porter 2006)

Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced (Peter Drucker, 2005)


What is innovation?Innovation is not just one event - it is a complex process

Its not just about the end products/services

Occurs at all levels of organisations, and in a variety of contexts e.g. private / public / third sectors did any of your examples cover different sectors?


Innovation in action!


Watch this video and note down the amount of innovations you notice.8

Prepare for failure!85% of new ideas never reach a market60% of R&D projects are market failures40% of consumer products & services fail20% of business products & services fail


What does failure look like!

New CokeLaser DiscSinclair C5Spaghetti Mask

Google Glass


Why do ideas fail?Split into 2 groupsTake 10 minutes to talk about failuresCome up with some reasons why ideas failShare your answers


Split everyone into groups of 2 -3Give them 10 minutes -ask them to come up with reasons why ideas failCollect everyone and ask them for their answers

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The innovation processCompanies aiming to increase innovation levels need to improve the management of the four key innovation phases:

Searching for and generating new ideasSelecting & prioritising new ideas to developImplementing the ideasCapturing the benefits


Innovation in contextAside from the 4 phases, we can see that the context looking at people and organisation and Innovation Strategy also impact on the success of innovation in organisations.


Innovation phases - DiagramPeople & Organisation


Phase 1 SearchSources- Knowledge push- Need pull

Team- Idea generation- Brainstorming

Individual- Personal creativity


Phase 2 - SelectFeasibilityBenefitsAnticipation of resources requiredAssessing and spreading the innovation riskRecognising uncertainty


Phase 3 - ImplementDevelopment of new product/service processCommercialisation- Adding value


Phase 4 -CaptureProtecting intellectual property patents; design rightsMeasuring innovation successE.g. number of new ideas; failure rate


Context: People & OrganisationBuy-in from colleagues and managementIs the company culture innovation-ready?Are there resources availableCORE score more about this later


Context: Innovation StrategyWe must consider the following:Overall strategic approach within the organisation to innovationTypes of innovation services, products etc.Building external/internal coalitions to support innovation


Innovation: Response or strategy?chance favours only the prepared mindL. Pasteur, 1854

the more I practice, the luckier I getGary Player (Golfer)


Short exercise breakLets break into groups and think about the most innovative organisations

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Strategic ApproachInnovation must be a key aspect of any organisations strategy to be effectiveInnovation must be defined AND measureable

Our mission is to empower every person and every organisation on the planet to achieve moreSatya Nadella, CEO, Microsoft


Innovation takes many formsMany types of innovation are recognised:Product innovation the development of new or improved productsService innovation e.g. telephone financial services, Direct Line InsuranceProcess innovation the development of a new manufacturing or payment processOrganisational innovation developing a new structure/overall approachCommercial/marketing innovation new financing arrangement, new sales approach


Degrees of innovationSix categories, each a bit less different

New to the world (only 10% of products)New product/service linesAdditions to existing product/service linesImprovements and revisions of existing product/service linesRepositioningCost reductions

At Sony 80% of NPD is undertaken to modify/improve the companys existing products


Successful Innovative OrganisationsHave an External focus for their Strategy

Customer focus, not customer drivenSensitive to and actively scan for external opportunitiesUse formal tools e.g. forecastingDesign and participate in diverse networks

How to assess these for your chosen organisation? What information would you need? How would you get it?


Disruptive innovationNew breed of innovative business modelSharing economy / peer to peerMany app-based start-upsChallenge traditional and established modelsCall themselves start-ups Up-starts may be more appropriate


Disruptive businesses


Disruptive businesses have a number of benefits, including:

making life easier for the consumer offering extra income for the home-owner/driver many have an online/app element27

Innovation at Network ROIWhat does the future hold for Network ROI?What does the SME IT market look like in 15 years?What tech will be available?What will service look like?What will we be doing?What will our competition be doing?


Lets have a round-table discussion on these topics28

Innovation at Network ROIThings to consider:

Does the innovation make our customers lives easier?Does the innovation make our lives easier?Does the innovation exceed our reliability standards?Does the innovation exceed our security standards?Will the innovation make us more profitable?Does the innovation improve our market position?Does the innovation fit with our brand values?


Action pointsThinking about innovation, ask yourself:

How can we embrace innovation to improve working lives at Network ROI?What opportunities currently exist for Network ROI?How can we use innovation to improve our clients lives?Are there small innovations we can implement quickly?


Final breakout

Get ideas of how we can innovate at Network ROI by department and look at small changes.

Ask the guys to produce a list of ideas on how we can take Network ROI forward and how they can contribute.30

Innovation 1 nroi

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