Welcome message from author
Innovation is the lifeblood of business. You might be able to copy what
everyone else is doing and get by for a while, but if you really want to
succeed, you have to innovate.
Huge businesses have been built off of very small innovations, so your ideas
don’t have to be world-changing to be worthwhile. You just have to find ways
to combine ideas in new ways.
So, whether you’re trying to come up with new marketing strategies or rethink
some other aspect of your business, the key is to look for new connections.
Don’t worry about reinventing the wheel. Instead, focus on finding ways to
improve on what you’ve got or take things in a new or unexpected direction.
If you can successfully cultivate this kind of mindset, it’ll become easier and
easier over time to come up with new ideas and ways to do things. Your
business will stay at the top of its game and you’ll be creating trends…instead
of following them.