Innovate Through Collaborative Platforms - Summer 2015

Woof, woof, TheTravelExpertsare totally stunning!

It would be awesome to meet with them!

Summer 2015

Тhе Travel Experts.fr is a B2B «TripAdvisor» and a social network of travel agents More than 2 200 travel suppliers are listed in our SupplierAdvisor or Guide des 

Fournisseurs (in French).Most of them were proposed either by the members of TheTravelExperts or by the travel suppliers themselves. This is the first ever collaborative Travel Suppliers Guide of the travel and tourism industry in French-speaking Europe.

More than 500 members agents de voyages (80% are based in France for the moment), write reviews and rate the travel suppliers following 8 professional criteria:

• Travel agency compensation – Incentives• Quality of offer – Competitive prices• Efficiency of the sales department – Efficiency of the reservation center• Communication – Training 

Тhе Travel Experts.fr and TravelMarketing.fr: more than 14 000 visitors per month! Ranking Index Google: 3,7*

* The average Ranking Index Google for all existing websites is 5. With a RI comprised between 3 to 4, TravelMarketing.fr ranks in top 10 results of Google searches.

TravelMarketing.fr is a blog for travel professionals

Video interviews with travel experts and posts every week on:

Best practices Ideas for travel business Unique places and experiences Insights & Innovations Internet Marketing

TheTravelExperts provides B2B marketing services to travel companies:

Community marketing*: set up of collaborative platforms of consumers and/or travel professionals

360° Marketing action plans*, including content management (traditional and online)public relationswebinarsemail direct marketing « push »e-reputationonline ad display…

To receive a more detailed presentation and quotation of these services, just mail us: [email protected].

Innovate thanks to the insights andthe co-creation power of an online community-panel

Community marketing:

You can use either our community-panel, TheTravelExperts, or we can set-up your own, customized online community-panel. Thus you will be able not only to pick up consumer insights but also to test prototypes and co-create future products and services by the users, who might be the final consumers and/or travel agents.

Yann and Thomas, members of a tourist office

community-panel, inspired a highly 

engaging advertising and 

promotional campaign.

Cyril, a member of an airline community

panel, inspired ideas for CONNEXION 

with and between  travellers that 

enhance their loyalty and the satisfaction they get 

from their experience. 

Pierre and Marie, members of a cruise community-panel, inspired products and 

services for young families.

Thomas, a member of a railway

community-panel, invented a 

mechanism thanks to which the train 

remains stable and doesn’t provoke 

seasickness.

Céline, a member of a hotel

community-panel, invented a clever interioir layout of a hotel conciliating zen and business 

spirits. 

François is a travel agent and member of the community-panel B2B of a rent a car company. He inspired a new model of relationship between the company and the agency. 

Anticipate needsDevelop concepts

Examine positioningCreate consumer passion

Strengthen the brand relationshipMeasure effectiveness of

communication

Build a winning and enduring strategic branding: listen to the voice of the consumer

The online private community-panel consists of 300-500 members rewarded for their participaton in the online surveys, in which they:• Share their ideas • Test concepts and prototypes • Suggest names for a new product or service• Vote to choose amongst various prototypes• Give their opinion on the price • Share their perceptions of proposed communication campagnes …

Who are we?

We are marketing experts and researchers, inspired by the the travel industry and ordinary things people do.

Innovative in project design

Rigorous in data collection

Reliable in deliveryInsightful in analysis

Inspirational in presenting

A few words that describe us:

We apply a mix of methodologies to

follow the changing

consumer within the context of her

or his environment and

culture

The Tool-Box

Contact

Albena GadjanovaCEO of TheTravelExperts.frAssociate Director of Arbitrage Research

+33 (0)6 72 75 80 [email protected]

http://arbitrageresearch.comwww.thetravelexperts.frwww.linkedin.com/in/albenagadjanova