Innovate or Die: The Good & Bad of Innovation Labs

“Growth and innovation are the lifeblood of any startup. However the systems, processes, and infrastructure necessary for growth often end up killing innovation. Innovators in these fast growing companies must make a critical choice: Align with the rest of the organization and get the benefits of scale, or remain autonomous and go it alone. Hootsuite has raised more than $200 Million and grown to almost 1000 people in 6 years. As head of both Corporate Development and Hootsuite’s Innovation Lab, Matt Switzer is no stranger to managing this delicate balance. Matt will speak candidly about the challenges and opportunities of leading an innovation team within a high-growth startup.”

What is the role of an innovation team within a fast growing organization? Is an innovation team right for you? What stage should you think about having one? Should an innovation team align to the organization's systems, processes and infrastructure, or remain autonomous and go it alone?

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Ma#  Switzer  VP  Corporate  Development  &  Labs  Hootsuite  Media  Inc.      h=ps://www.linkedin.com/in/ma=hswitzer