Innovate!

Innovate!Innovate!

Path to Quality, Customer Delight Path to Quality, Customer Delight and Competitive Advantageand Competitive Advantage

Donna Prestwood & Paul SchumannDonna Prestwood & Paul Schumann

Glocal Vantage, Inc. 2

OutlineOutline

InnovationInnovation InnoVantage Grid™InnoVantage Grid™ Principles of InnovationPrinciples of Innovation SummarySummary

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Types of InnovationTypes of Innovation

NatureNature ProductProduct ProcessProcess ProcedureProcedure

ClassClass BreakthroughBreakthrough DistinctiveDistinctive IncrementalIncremental

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Breakthrough

Distinctive

Incremental

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InnoVantage GridInnoVantage Grid™™

Product

Process

Procedure

Incr

emen

tal

Distin

ctive

Break

thro

ugh

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ExamplesExamples

AutomobileAutomobile Personal ComputerPersonal Computer

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ExamplesExamples


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Automotive History: Automotive History: Experimenters & HobbyistsExperimenters & Hobbyists

Incr

emen

tal

Dist

inct

ive

Break

thro

ugh

Product

Process

Procedure

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Automotive History: Search & Automotive History: Search & LearnLearn

Incr

emen

tal

Dist

inct

ive

Break

thro

ugh

Product

Process

Procedure

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Automotive History: A Car for Automotive History: A Car for EveryoneEveryone

Incr

emen

tal

Dist

inct

ive

Break

thro

ugh

Product

Process

Procedure

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Automotive History: Living Automotive History: Living Room on WheelsRoom on Wheels

Incr

emen

tal

Dist

inct

ive

Break

thro

ugh

Product

Process

Procedure

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Automotive History: Automotive History: Synthesizing Market Synthesizing Market DemandsDemands

Incr

emen

tal

Dist

inct

ive

Break

thro

ugh

Product

Process

Procedure

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Automotive History: Life Style Automotive History: Life Style on Wheelson Wheels

Incr

emen

tal

Dist

inct

ive

Break

thro

ugh

Product

Process

Procedure

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ExamplesExamples


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Personal Computer (1970s): Personal Computer (1970s): Researchers & HobbyistsResearchers & Hobbyists

Product

Process

Procedure

Incr

emen

tal

Distin

ctive

Break

thro

ugh

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Personal Computer (1981 - Personal Computer (1981 - 1986): Market Development1986): Market Development

Product

Process

Procedure

Incr

emen

tal

Distin

ctive

Break

thro

ugh

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Personal Computer (1987 - Personal Computer (1987 - 1993): Cloning1993): Cloning

Product

Process

Procedure

Incr

emen

tal

Distin

ctive

Break

thro

ugh

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Personal Computer (1993 - Personal Computer (1993 - 1995): Market Expansion1995): Market Expansion

Product

Process

Procedure

Incr

emen

tal

Distin

ctive

Break

thro

ugh

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Personal Computer (1995 - ?): Personal Computer (1995 - ?): Windows on the WorldWindows on the World

Product

Process

Procedure

Incr

emen

tal

Distin

ctive

Break

thro

ugh

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The Glocal Vantage PointThe Glocal Vantage Point

Market

Stakeholders OrganizationCapability

OrganizationCapacity

Strategy

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Market



Strategy

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The MarketThe Market

CustomersCompetitors Technologies

Social Political

Economic

Demographic

Scientific

Opportunity Threat

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CustomersCustomers

Present CustomersPresent Customers Identified Potential CustomersIdentified Potential Customers Unidentified Potential CustomersUnidentified Potential Customers

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CompetitionCompetition

DirectDirect IndirectIndirect StructuralStructural

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TechnologyTechnology

EmbeddedEmbedded SupportiveSupportive EnablingEnabling

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Driving Forces for ChangeDriving Forces for Change

Organization

Social

Political

Economic

DemographicScientific

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Market



Strategy

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StakeholdersStakeholders

StockholdersStockholders EmployeesEmployees CustomersCustomers SuppliersSuppliers Strategic PartnersStrategic Partners CommunitiesCommunities

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Market



Strategy

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The OrganizationThe Organization ProjectsProjects ResourcesResources

CapitalCapital PeoplePeople Strategic RelationshipsStrategic Relationships Facilities, Equipment and LandFacilities, Equipment and Land Intellectual PropertyIntellectual Property

CultureCulture

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Market



Strategy

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StrategyStrategy Organization DependentOrganization Dependent Provides Competitive DifferentiationProvides Competitive Differentiation Way to Capitalize on the OpportunityWay to Capitalize on the Opportunity How to Minimize or Avoid ThreatsHow to Minimize or Avoid Threats Effectively Utilizes the OrganizationEffectively Utilizes the Organization Satisfies StakeholdersSatisfies Stakeholders

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Business DevelopmentBusiness Development

Customer Needs

Existing New

Cu

stom

ers

Exi

stin

gN

ew

Staying Put

MarketDevelopment

ProductDevelopment

Diversification

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Business DevelopmentBusiness Development

Customer Needs

Existing New

Cu

stom

ers

Exi

stin

gN

ew

Staying Put

MarketDevelopment

ProductDevelopment

Diversification

BackwardIntegration

ForwardIntegration

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Principles of InnovationPrinciples of Innovation

Gain the vantage pointGain the vantage point Seek changeSeek change Encourage freedomEncourage freedom Delight customersDelight customers

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Innovate!Innovate!


Glocal Vantage, Inc.Glocal Vantage, Inc.

PO Box 161475PO Box 161475 Austin, TX 78716Austin, TX 78716 (512) 632-6586(512) 632-6586 [email protected]@glocalvantage.com www.glocalvantage.com http://incollaboration.com Twitter: innovant2003Twitter: innovant2003

04/10/23

Paul SchumannPaul Schumann

Futurist and innovation consultantFuturist and innovation consultant Application of web 2.0 to market & strategic Application of web 2.0 to market & strategic

intelligence systemsintelligence systems Web 2.0 tools & technologiesWeb 2.0 tools & technologies Application of web 2.0 to democratic processesApplication of web 2.0 to democratic processes Broad perspectives on the futureBroad perspectives on the future ServicesServices

Strategic market research & technology forecastingStrategic market research & technology forecasting Intelligence systems consultingIntelligence systems consulting Seminars, webinars & presentationsSeminars, webinars & presentations

Glocal Vantage, Inc. 4404/10/23

This work is licensed under the Creative Commons Attribution

license. You may distribute, remix, tweak, and build upon this work,

even commercially, as long as you credit me for the original creation as Paul Schumann, Glocal Vantage

Inc, www.glocalvantage.com.

04/10/23 45Glocal Vantage, Inc.

Innovate!

Business

market glocal vantage

stakeholders glocal

change glocal vantage

wheels glocal vantage

cloning glocal vantage

world glocal vantage

customers present customers

automotive history