Innovación basada en creatividad ACHEII. Rodrigo García

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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n`ucjdu sp` u` adu y}`u`a~`a o`nfca~` `h `oyh`d n` o`ecafuodu( fau~}po`a~du v ~eafecu

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o`}ecndu ce~pch`u( hc e}`c~fzfncn ~doc foyd}~caefc ch `a~`an`} c `u~c edod `h od~d} n` hc

faadzcefa v sp` ch `aj}`a~c}hc eda pac o`a~` cmf`}~c c ap`zcu ch~`}ac~fzcu( y`}of~f}c

checawc} hc cal`hcnc nfj`}`aefcefa v edoy`~f~fzfncn ~ca mpuecnc `a hc udef`ncn v `edadoc

ce~pch!

Ychcm}cu ehcz`7 e}`c~fzfncn( b`u~fa n` hc e}`c~fzfncn( faadzcefa( y}de`ud

y}dmh`oc udhpefa( rd}kuldy e}`c~fzd!

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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o`ecafuodu v n`jfafefda`u sp` `hhc fazdhpe}c!

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edauef`a~`u sp` hcu sp` ~f`a`a ou |f~d uda csp`hhcu sp` y}dzf`a`a n` pac faadzcefa

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d}bcafwcefda`u n` ou |f~d uda j}p~d n` pac musp`nc edauef`a~` v n`hfm`}cnc n`

dyd}~pafncn`u!

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cal`hcnc nfj`}`aefcefa c ~}czu n` pac y}dyp`u~c n` zchd} jh`|fmh` v nfaofec(

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y}dnpe~d sp` `u fna~fed ch n`h d~}d( mcucnc `a echfncn( y}`efd( nfu~}fmpefa v ypmhfefncn!

@h ~}cmcgd ufu~`o~fed v `h n`uc}}dhhd n` edoy`~`aefcu sp` cypa~ca lcefc hc faadzcefa

uda ehcz`u yc}c `h |f~d! Hcu d}bcafwcefda`u fazdhpe}cncu eda hc faadzcefa( n`m`a

y}dep}c} b`a`}ca pa ehfoc y}dyfefd yc}c hc jh`|fmfhfncn( cncy~cefa v e}`c~fzfncn!

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hdu epch`u ed}}`uydan`a c7

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mf`a!Hc `oy}`uc }`uydan` c pac udhfef~pn `|y}`uc d n`~`e~cnc n` upu ehf`a~`u dmf`a c y}dnpe~du hcawcndu ch o`}ecnd yd} upu edoy`~fnd}`u!

^`eladhdbv Ypul epcand hcu ap`zcu ~`eadhdbcu uda hcu sp` lce`a up}bf} hc

faadzcefa! Hc `oy}`uc ~f`a` pac ap`zc ~`eadhdbc v }`chfwc pa y}dv`e~d yc}c

hdb}c} pa y}dnpe~d `|f~dud `a `h o`}ecnd mcucnd `a `hhc! @u~ jp`}~`o`a~` hfbcnc

eda `h edae`y~d n` F+N v n`y`an` jp`}~`o`a~` n` hcu ecycefncn`u n`

~}cauj`}`aefc n` hdu }`uph~cndu n` hcu faz`u~fbcefda`u lcefc hc cyhfecefa!

^`d}cu mcucncu `a hc fa~`}ceefa7 Hcu }`hcefda`u `a~}` `h omf~d n` hc ef`aefc( hc

~`eadhdbc v hc fanpu~}fc ad uda cp~do~fecu! Yc}c ydn`} nc} udhpefda`u

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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mhdsp` n` ~`d}cu yda` `h ce`a~d `a hc a`e`ufncn n` y}dodz`} v jcefhf~c} hcu

}`hcefda`u ef`aefc( ~`eadhdbc( fanpu~}fc!

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n` jce~d}`u edaufn`}cndu n` jd}oc fanfzfnpch( ufad sp` `u~du jce~d}`u v

d}bcafwcefda`u fa~`}ce~ca `a pa oc}ed n` }`j`}`aefc( sp` `u `h ufu~`oc acefdach

n` faadzcefa( yc}c hc y}dnpeefa( nfjpufa v p~fhfwcefa n` ap`zdu edadefof`a~du!

U` ~}c~c n` hcu nfj`}`a~`u fau~f~pefda`u ymhfecu( `oy}`ucu( pafz`}ufncn`u v

e`a~}du n` faz`u~fbcefa v ~`eadhbfedu sp` lce`a ydufmh` hc faadzcefa!

^`d}cu mcucncu `a `h ecyf~ch udefch7 @h edadefof`a~d `u `h jce~d} ehcz` n`

y}dnpeefa v edoy`~f~fzfncn! Up ec}e~`} cepophc~fzd v up nfjefh ~}cauofufa

lce`a a`e`uc}fd jczd}`e`} pa ehfoc n` edajfcawc op~pc yc}c sp` hdu nfj`}`a~`u

fa~`}hdep~d}`u u`ca ecyce`u n` fa~`}ce~pc} v c ~}czu n` hc fa~`}ceefa( jcefhf~c} `h

cy}`anfwcg` fanfzfnpch v edh`e~fzd( v hc cufofhcefa n`h edadefof`a~d!

Hcu faadzcefda`u ~comfa y}`u`a~ca ef`}~cu ec}ce~`}u~fecu( hcu epch`u `u~a `a nf}`e~c

}`hcefa eda `h y}de`ud ufu~`o~fed u`chcnd ca~`}fd}o`a~` v `u~cu ed}}`uydan`a c7

b}cnd n` adz`ncn( `h }f`ubd cudefcnd c `hhcu ,epoyhf`and hc }`hcefa7 ou adz`ndud( ou

fau`bp}d& v hc edoyh`gfncn( `u n`ef}( hdu y}de`udu n` faadzcefa ad uda y}de`udu

cfuhcndu( yd} hd sp` pac zfufa ldhu~fec n`h ufu~`oc y`}of~f} fae}`o`a~c} hcu

y}dmcmfhfncn`u n` |f~d!

U~}`m`h ,=992& y}dyda` epc~}d ~fydu n` faadzcefda`u7

c& Y}dnpe~d7 Dj}`e`} chbd ch edaupofnd}( eda `h dmg`~fzd n` uc~fujce`} upu n`u`du(

a`e`ufncn`u v `|y`e~c~fzcu n` pa pupc}fd sp` `uy`}c zfzf} `|y`}f`aefcu v pa

opand nfu~fa~d eda ecnc ap`zd y}dnpe~d d u`}zfefd!

m& Y}de`udu v y}de`nfof`a~du faadzcnd}`u7 Edomfacefa n` jce~d}`u dy`}c~fzdu v

jpaefdach`u sp` decufdaca pa fae}`o`a~d `a `h }`anfof`a~d n` hdu y}de`udu n``hcmd}cefa n` pa y}dnpe~d d u`}zfefd!

e& Faadzcefda`u udefch`u7 Ecomfdu yhca`cndu `a `h edoyd}~cof`a~d lpocad v

udefch( eda `h dmg`~fzd n` checawc} pac o`gd} echfncn n` zfnc ~ca~d c afz`h

fanfzfnpch edod udef`ncn!

n& Faadzcefda`u n` `u~}pe~p}c7 O gd}cof`a~d `a hc edau~}peefa d n` hdu jhpgdu n`a~}d

n` pac d}bcafwcefa!

Hco`a~cmh`o`a~` ad `|fu~` pa chbd}f~od d }`e`~c yc}c faadzc}( `u ou( hc faadzcefa

upyda` edoyh`gfncn( cnz`}ufncn`u v }f`ubdu( y`}d ce~pcho`a~` `a hc `edadoc n`o`}ecndu bhdmch`u v edoy`~f~fzdu( `h ad lce`}hd `u edanpe`a~` ch j}cecud!

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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3!= B`u~fa n` hc faadzcefa

@a~`anf`and c hc faadzcefa mcgd pa ypa~d n` zfu~c ufu~ofed( `u a`e`uc}fd ca~fefyc}u` c

hcu a`e`ufncn`u n` hdu o`}ecndu( gpa~d eda jd}oc} `spfydu oph~fnfuefyhfac}fdu ch~co`a~`

y}`yc}cndu yc}c `aj}`a~c} nfjfeph~cn`u! Mcgd `u~` ypa~d n` zfu~c( `u foyd}~ca~` b`u~fdac}

~dndu hdu y}de`udu d ce~fzfncn`u sp` ccn`a zchd} n`un` pa `u~cnd fafefch d ~comfa

hhcocnd ef`aefcu mufecu( lcu~c sp` u` edaufbp` hc fa~}dnpeefa `a `h o`}ecnd! @u yd}

`hhd sp` hc b`u~fa n` hc faadzcefa u` `aec}bc n` jpaefda`u edod7

B`a`}cefa v y}dodefa n` pac eph~p}c d}bcafwcefdach chfa`cnc `u~}c~bfeco`a~`

lcefc hc faadzcefa( ~`af`and pac ce~f~pn yduf~fzc j}`a~` ch ecomfd( ce`y~cand

}f`ubdu v uf`and ~dh`}ca~`u lcefc hdu `}}d}`u c ~}czu n` pa ehfoc n` edajfcawc

sp` y`}of~c yhca~`c} ap`zcu fn`cu( y`}d `u~cmh`ef`and yc}o`~}du yc}c o`gd}c}

hc `j`e~fzfncn v `h }`anfof`a~d n` hc d}bcafwcefa!

Jd}ophcefa v u`bpfof`a~d n` ~c}`cu `a pa `a~d}ad oph~fnfuefyhfac}fd eda nfz`}ucu

y`}uy`e~fzcu v ypa~du n` zfu~c n` pac ofuoc uf~pcefa!

]`ubpc}nc} `h jhpgd n` fajd}ocefa( ~ca~d n` hc edoy`~`aefc( n` hdu ehf`a~`u( `h

o`nfd comf`a~` v yd} udm}`~dnd n`h fa~`}fd} n` hc ofuoc d}bcafwcefa!

Edoy}`an`} `h y}de`ud n` ce`y~cefa v cncy~cefa n` hc faadzcefa( `h epch `u pa

j`ao`ad eph~p}ch v udefch( edaufn`}cand sp` hc faadzcefa ad `u ochc af mp`ac

yd} u ofuoc( ufad sp` up zchd} n`y`an`} n` hc jd}oc edod u~c hh`bc} c

foyce~c} ch pupc}fd!

3!5 Zfaephcefa eda hc e}`c~fzfncn7 E}`c~fzfncn ` Faadzcefa `a `h y}de`ud

y}dmh`oc udhpefa!

Pac d}bcafwcefa odn`}ac sp` dy`}c `a o`}ecndu cmf`}~du v edoy`~f~fzdu(

y`}oca`a~`o`a~` }`spf`}` fn`cu ap`zcu( n` ecomfdu( n` faadzcefda`u( n` `hcmd}cefa

n` yhca`u v n`efufda`u d}fbfach`u( y`}d u`}c fab`apd y`auc} sp` `|fu~` pac }`e`~c d pa

edagpa~d n` ycudu n`jfafndu yc}c `hhd! Yc}c checawc} hc faadzcefa u` }`spf`}` n` o`gd}c}

n`u~}`wcu y`}e`y~pch`u v hc e}`c~fzfncn n` hdu fazdhpe}cndu( chbd sp` zc ou chh n`p~fhfwc} chbpac ~eafec e}`c~fzc! @u csp `a ndan` ~doc zchd} `h yd~`aefch n` hcu fn`cu( `a

ndan` hc e}`c~fzfncn ~f`a` opeld sp` cyd}~c} yc}c edanpef} c hc faadzcefa( }doyf`and

hdu yc}cnfbocu `|fu~`a~`u v yd} `an` ch`gandadu n` hd ~}cnfefdach v `h odn`hd d j}da~`}c

foyp`u~d yd} `h ofuod yc}cnfboc!

Hdu dmg`~fzdu c hdu sp` cypa~c hc faadzcefa v hc e}`c~fzfncn uda nfu~fa~du( uf mf`a hc

faadzcefa cypa~c a`~co`a~` c pac foyh`o`a~cefa `a pa efehd `edaofed( hc e}`c~fzfncn

ad a`e`uc}fco`a~` ~f`a` c u~c edod dmg`~fzd( `u ou( `h y}de`ud e}`c~fzd u` zfz`

nfc}fco`a~` v opelcu z`e`u c hd hc}bd n`h nc `a ecnc y`}udac( y`}d ufa pa dmg`~fzd

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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! Fhpofacefa7@~cyc `a hc epch faedauef`a~`o`a~` u` b`a`}ca y}dyp`u~cu( `a `u~c jcu`

ad `u }`h`zca~` uf hcu fn`cu b`a`}cncu ad uda ufbafjfec~fzco`a~` nfu~fa~cu pacu n`

d~}cu( ufad sp` `u ou foyd}~ca~` hc eca~fncn sp` hc echfncn!

0! @hcmd}cefa7 U` `zchca( z`}fjfeca( nfu`ca v y}p`mca hcu fn`cu yc}c edoy}dmc} uf

u~cu y}dnpe`a hdu }`uph~cndu `uy`}cndu! Ufa `u~c jcu` hc e}`c~fzfncn yf`}n` up

u`a~fnd v p~fhfncn!

:! Edopafecefa7 @h cuy`e~d udefch n` hc e}`c~fzfncn( yp`u ~ch edod u` u`chcmc

y}`zfco`a~`( pac fn`c ufa edopafecefa( sp` u` sp`nc a`~co`a~` `a `h yhcad o`a~ch

d jca~cufdud `u ufoyh`o`a~` pac fn`c jchhfnc!

Cn`ou( n`a~}d n`h odn`hd( Y`~`}uda `u~cmh`e` ~comfa c hc `uyf}f~pchfncn d ce~f~pn( y`}d

ad fn`a~fjfec c u~c edod pac jcu` `a u( ufad sp` edod pa `h`o`a~d ~}cauz`}uch n`a~}d

n`h y}de`ud v sp` cydvc c ~dncu hcu jcu`u ca~`}fd}o`a~` n`ue}f~cu!

=!5 Jd}ocu n` y`aucof`a~d

D~}d ypa~d n` zfu~c ce`}ec n`h y`aucof`a~d e}`c~fzd zf`a` ncnd yd} U~}`m`h ,=992&( spf`a

u`chc sp` hc e}`c~fzfncn a`e`uf~c ~ca~d n` ecycefncn`u cudefc~fzcu( hcu epch`u y`}of~`a

`u~cmh`e`} eda`|fda`u hbfecu `a~}` nfu~fa~du ~`ocu sp` ad `u~c}ca nf}`e~co`a~`

}`hcefdacndu `a~}` u( cu edod ~comfa n` ecycefncn`u edbaf~fzcu( hcu epch`u `u~a

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Yd} `an`( u` nfzfn` c hdu ~fydu n` y`aucof`a~d `a ndu; `h nfz`}b`a~` v `h edaz`}b`a~`(

eda hcu ufbpf`a~`u y}dyf`ncn`u7

Y`aucof`a~d edaz`}b`a~` d

z`}~fech

Y`aucof`a~d nfz`}b`a~` d hc~`}ch

Cudefcnd ch l`ofuj`}fd fwspf`}nd7

y`aucof`a~d z`}mch( cach~fed(

u`ep`aefch( }cefdach v n`

d}f`a~cefa uycefch!

O`~dndhdbc n` jpaefdacof`a~d7

Hbfec cach~fec!

D}f`a~cnd fa~`h`e~pcho`a~`!

@ajdecnd `a pac nf}`eefa!

]bfnd v d}f`a~cnd c }`bhcu!

Pac udhpefa v pac udhc z`}ncn!

Cudefcnd ch l`ofuj`}fd n`}`eld7

Y`aucof`a~du ad z`}mch`u( ldhu~fed(

ufa~~fed( `uycefch/zfupch( fau~}pe~fzd(

c~`oyd}ch( nfjpud v ufoph~a`d!

O`~dndhdbc n` jpaefdacof`a~d7

L`~`}dba`d @|yhd}c~fzd!

Fa~pfefa v ce~f~pn `odefdach!

Oph~fnf}`eefdach!

U` dhzfnca hdu yc}cnfbocu n`

y`aucof`a~d!

Zfu~c edau~}pe~fzc n` hc }`chfncn( opelcu

udhpefda`u( nfz`}ucu }`chfncn`u

fanfzfnpch`u!

Nfeldu odn`hdu( ad `u~a cg`adu c e}~fecu( y}faefycho`a~` yd} `h odnd ec~fed n`

jpaefdac} n` ap`u~}d e`}`m}d( `u ou( u` `u~cmh`e` c hc yc}ch`hfncn edod pac n` hcu

ec}ce~`}u~fecu n`h jpaefdacof`a~d n` u~`( yd} hd epch hdu e}~fedu u`chca sp` `h

y`aucof`a~d e}`c~fzd ad u` yp`n` z`} n`un` pac jd}oc `uy`ejfec n` y`aucof`a~d( ufad

sp` `u opeld ou sp` pac zc}fcmh` fa~`}ceefa `a~}` y`aucof`a~du nfz`}b`a~`u v

edaz`}b`a~`u! Yd} hd ~ca~d `a `h y`aucof`a~d e}`c~fzd u` y}`u`a~c}c pac u`ep`aefc ad

hfa`ch n` hcu jcu`u ca~`}fd}o`a~` n`ue}f~cu v cn`ou( ad mcgd `h ch`}d n` pac udhc jd}oc

^cmhc 37 @|~}ce~d n`7Jd}ocu n` y`aucof`a~d edaz`}b`a~` vnfz`}b`a~`!U~}`m`h ,=992&

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

12/22

3=]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

n` y`aucof`a~d( ufad sp` edod pa of| n` comcu jd}ocu n` y`aucof`a~d( mcgd `h epch

n`y`anf`and n`h eda~`|~d( u` p~fhfwc}c ou pad sp` d~}d `u~fhd!

=!> Ec}ce~`}u~fecu n` hcu y`}udacu e}`c~fzcu

Opelcu y`}udacu `a epchspf`}c sp` u`c up omf~d uda e}`c~fzcu `a ocvd} d o`ad}

o`nfnc( hc z`a~cgc n` `u~cmh`e`} eph`u uda hcu ec}ce~`}u~fecu sp` }`a`a c `u~cu

y`}udacu lc ufnd od~fzd n` nfz`}udu `u~pnfdu yd} yc}~` n` yufehdbdu( n`mfnd c sp` `a hc

jd}oc n` sp` o`gd} u` edadwec `h y`}jfh n` pa `a~}` e}`c~fzd( o`gd} yp`n` hh`bc} c u`} hc

`u~}c~`bfc yc}c n`uc}}dhhc} v yd~`aefc} upu lcmfhfncn`u!

Ecoym`hh ,3622& edaufn`}c c hcu ufbpf`a~`u ec}ce~`}u~fecu edod `u`aefch`u n`a~}d n` hcu

y`}udacu e}`c~fzcu7

Jh`|fmfhfncn edae`y~pch7 Ecycefncn n` ecomfc} `h `ajdsp` jefh v

`uyda~a`co`a~`!

D}fbfachfncn7 Ecycefncn n` b`a`}c} ap`zcu fn`cu( ufa foyd}~c} sp ~ca mp`acu

u`ca `u~cu!

Y}`j`}`aefc yd} `h y`aucof`a~d edoyh`gd7 Y}`j`}`aefc yd} hc edoyhfecefa( yd}

uf~pcefda`u comfbpcu( sp` cnof~`a ou n` pa ypa~d n` zfu~c( fau`bp}cu `

foy}`n`efmh`u( `u~d y`}of~f}c pac o`gd} }`hcefa eda fn`cu fapupch`u d `|~}ccu!

@a~d}ad `u~fophca~`7 Y`aucnd}`u e}`c~fzdu c o`apnd ycuca opeld ~f`oyd eda

y`}udacu sp` uda mp`adu odn`hdu yc}c eda~fapc} cy}`anf`and v u` oca~f`a`a `a

pac musp`nc edau~ca~` n` `u~fophcefa!

Lcmfhfncn`u oh~fyh`u7 ecyce`u n` n`u`oy`c}u` ed}}`e~co`a~` `a ou n` pac

ce~fzfncn( yd} `g`oyhd7 H`dac}nd Nc Zfaef jp` yfa~d}( `ueph~d}( cac~dofu~c(

md~afed( ef`a~jfed( `ue}f~d}( jfhudjd( fab`af`}d( oufed( faz`a~d}( yd`~c v

p}mcafu~c!

Ecycefncn yc}c ~}cmcgc} np}d7 Epcand hh`bp` hc fauyf}cefa( sp` u~c o`

`aep`a~}` ~}cmcgcand! Ycmhd Yfecuud!

Gpfefd fan`y`anf`a~`7 Oca~f`a`a pa jp`}~` u`a~fnd lcefc hc fanfzfnpchfncn( `hhdu~doca upu y}dyfcu n`efufda`u v edajca `a upu y}dyfdu gpfefdu!

]`ufhf`aefc7 Ecycefncn n` cupof} eda jh`|fmfhfncn uf~pcefda`u hof~`u v ucm`}

udm}`yda`}u` c `hhcu! Hcu y`}udacu e}`c~fzcu ad yf`}n`a hc od~fzcefa ca~` hcu

jchhcu d `}}d}`u( ~doca c u~du edod yc}~` n`h cy}`anfwcg`!

Mp`adu edopafecnd}`u7 @h o`gd} e}`cnd} n`h opand( ufa hc lcmfhfncn n` hc

edopafecefa( u`} fa`j`e~fzd! @u ou( `hhdu nfuj}p~ca lcefandhd!

Fa~`}`ucndu ou `a edae`y~du sp` `a n`~chh`u7 @u~a ou fa~`}`ucndu `a pa

`ajdsp` edae`y~pch coyhfd sp` `a pad mcucnd `a n`~chh`u! Uda y`aucnd}`uldhu~fedu!

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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35]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

Fa~`h`e~pcho`a~` ep}fdudu7 ^f`a`a pac ep}fdufncn fajfaf~c lcefc `h `a~d}ad!

Zca`bcu ,=996& ~comfa u`chc sp` `h y`aucof`a~d e}`c~fzd `u yd~`aefcnd yd} hdu

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e}`c~fzfncn edod7 ep}fdufncn( `uy}f~p faspfuf~fzd( d}fbfachfncn n` y`aucof`a~d v ceefa(

fan`y`an`aefc n` dm}c v y`aucof`a~d( j}~fh focbfacefa( faedajd}ofuod( ecy~cefa n`

}`hcefda`u n`ucy`}efmfncu yc}c hdu n`ou( jhpfn`w n` ychcm}cu( edau~caefc n` ceefda`u v

cy}`efd yd} hc edoyh`gfncn! Yd} up yc}~`( Rcfump}n ,366:& ccn` ch dy~fofuod( u`auf~fzdu

,edauf`a~`u n` upu fa~`}`u`u v `h n` hdu d~}du&( edoy}do`~fndu( u`a~fnd n`h lpod} ,edod

`spfhfm}fd yc}c hc zfnc&( cycufdacncu yd} up hcmd} v sp` ndofaca pa }`c ou n` d~}c v

gpu~co`a~` `u udm}` u~c sp` jdechfwca up ecycefncn yc}c b`a`}c} ap`zcu fn`cu( `u yd}

`hhd sp` `u ydufmh` yd} `g`oyhd dmu`}zc} c y`}udacu upoco`a~` e}`c~fzcu `a

oc~`o~fecu( y`}d ad `a yd`uc!

=!0 Eph~p}cu e}`c~fzcu

Hc eph~p}c `u `h jpanco`a~d sp` bpc b}ca yc}~` n` hd sp` dep}}` `a pa ufu~`oc udefch(

yp`u `u~c jfh~}c hcu jd}ocu `a sp` hcu y`}udacu eda~`oyhca v edoy}`an`a hdu opandu! Hc

eph~p}c y}`ue}fm` chbpacu edanpe~cu v y}dlm` d~}cu( hc eph~p}c bpc hcu }`uyp`u~cu

`odefdach`u sp` nca hcu y`}udacu c hdu upe`udu sp` h`u }dn`ca! @a ef`}~c jd}oc(

ydn`odu `a~`an`} c hc eph~p}c edod `h y`bco`a~d sp` oca~f`a` pafnc c pac udef`ncn

yd} o`nfd n` hdu zchd}`u( ad}ocu( ~}cnfefda`u v c}~`jce~du! Yd} eph~p}c e}`c~fzc n`m`odu

`a~`an`} ch eda~`|~d `a `h epch `u~ fau`}~d pa fanfzfnpd v hcu hfm`}~cn`u( dyd}~pafncn`u(

zfufda`u( ad}ocu v zchd}`u sp` bpca c `u~` `a up ce~pc} e}`c~fzd!

Hc e}`c~fzfncn ~f`a` pa edoyda`a~` n` l`}`aefc mfdhbfec v d~}d n`h o`nfd comf`a~` `a `h

epch `h fanfzfnpd `u~ fau`}~d( yd} hd ~ca~d( dmzfcand `h edoyda`a~` fa~`}ad n`h fanfzfnpd

,ec}ce~`}u~fecu&( `u a`e`uc}fd ~comfa lcmhc} n`h `a~d}ad `a `h epch u~` u` `aep`a~}c( `u

yd} `hhd sp` hc e}`c~fzfncn `u pac jceph~cn sp` padu lca ucmfnd `npec} v d~}du lca n`gcnd

hco`a~cmh`o`a~` c~}djfc}!

N`a~}d n` hdu jce~d}`u ca~f/e}`c~fzfncn u`ba Z`hcued ^cyfc ,=99:& u` `aep`a~}ca7c& N` d}n`a jufed7 Pa o`nfd oda~dad( `u~~fed( yp`n` u`} ~ca `a`ofbd n` hc

e}`c~fzfncn edod pa o`nfd fa`u~cmh`( ~`oy`u~pdud( ce`h`}cnd v ec~fed!

m& N` d}n`a edbaduef~fzd7 Comf`a~` n` y}`gpfefdu( ~}cnfefdachfuod( }`elcwd

ufu~`o~fed c hd ap`zd( ce~f~pn`u }p~fac}fcu( j}cu( foy`}udach`u v cy~fecu!

e& N` d}n`a cj`e~fzd7 Fau`bp}fncn( hof~`u cp~dfoyp`u~du( u`a~fof`a~du n` ephyc(

lcu~d n` ~}cmcgd v y}`ufda`u a`p}~fecu!

Y`}d ~comfa lcv jce~d}`u y}d/e}`c~fzfncn edod7

f! N` d}n`a jufed7Ch ch~`}ac} n` y`}fdndu n` `u~fophcefa eda y`}fdndu n` echoc u`dm~f`a` `h ehfoc y}dyfefd yc}c cufofhc}( u`nfo`a~c} ` faepmc}!

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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3>]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

ff! N` d}n`a edbaduef~fzd7 ]dn`c}u` n` y`}udacu eda pa ch~d afz`h fa~`h`e~pch( eda

fa~`}`u`u eph~p}ch`u( e}`c~fzdu v ~dh`}ca~`u ch yhp}chfuod n` fn`dhdbcu!

fff! N` d}n`a cj`e~fzd7Hc u`bp}fncn n` u`} ce`y~cnd; hc ch`b}c n` zfzf}; hc j` `a hcu

y}dyfcu ecycefncn`u v `a hc y}dyfc zdecefa!

fz! N` d}n`a udefdeph~p}ch7 N`u`azdhz`}u` `a pac udef`ncn faspf`~c( comfefduc v

e}`c~fzc lce` up}bf} pa e}ephd zf}~pdud n` e}`ef`a~` zf~chfncn v `u~fophcefa!

Hc eph~p}c y}d/e}`c~fzfncn `u csp`hhc sp` y}dop`z` c hc ep}fdufncn ce~fzc( hc dmu`}zcefa

y}djpanc( `h ep`u~fdacof`a~d n` hdu jpanco`a~du( sp` ce`y~c `h gp`bd edod o`ecafuod

n` `|yhd}cefa h`b~fod( sp` jdo`a~c `h cy}`anfwcg` o`nfca~` hc `|y`}fo`a~cefa v

}`jh`|fa( sp` h`bf~foc hdu `uycefdu n` faepmcefa( `a~}` d~}du! Yd} ~ca~d( pac eph~p}c y}d/

e}`c~fzfncn `u csp`hhc `a sp` epchspf`} fanfzfnpd uf`a~` b`apfaco`a~` sp` lcv hfm`}~cn

yc}c lce`} ecofad ch canc}; sp` u` yp`n` v u` n`m` czcawc} v sp` ~dnd hd ca~`}fd} u`

yp`n` lce`} `a edopafncn( yd} hd sp` `h ~}cmcgd edhcmd}c~fzd `u pa yfhc} jpanco`a~ch `a

`h eda~`|~d n`h n`uc}}dhhd n` hc e}`c~fzfncn!

@u mcgd `u~` `usp`oc sp` P}fm` ,=933& y}dyda` c hdu ufbpf`a~`u jdedu n` n`uc}}dhhd n`

pac eph~p}c y}d/e}`c~fzfncn7

H`bf~foc} `h gp`bd u`}fd7 @h gp`bd cpo`a~c hc y}dnpe~fzfncn( jczd}`e` hc

cncy~cefa( hc |y`}fo`a~cefa faepmcefa!

Fau~chc} `h zchd} n`h `oy}`anfof`a~d7 Hc b`a~` v `uy`efcho`a~` hdu gz`a`u n`m`a

`oy`wc} c }`ed}}`} hd ca~`u ydufmh` hc ep}zc n`h @oy}`anfwcg`( `a~`anf`and c

`u~` edod ch `oy}`anfof`a~d edagpbcnd eda `h cy}`anfwcg`!

@}}cnfec} `h fa~`hfb`a~fuod7 @h fa~`hfb`a~fuod falfm` hc `|yhd}cefa( u` n`m` c~}`z`}

c y}dmc} v c `|y`}fo`a~c} ufa of`nd( n`gc} n` hcnd `h of`nd c u`} y`}efmfnd edod

yded fa~`hfb`a~` d ad cy~d `a ecud n` `spfzdec}u`!

Fau~chc} pac eph~p}c n` yphf} }decu7 @a~`an`} sp` lcv sp` yphf} hcu fn`cu(

y}dv`e~du d fafefc~fzcu o`nfca~` hc `|y`}fo`a~cefa v hc f~`}cefa!

=!: B`u~fa n` hc e}`c~fzfncnCh lcmhc} n` b`u~fa adu }`j`}fodu c pa edae`y~d sp` `a upu fafefdu u` `ajdecmc

a`~co`a~` `a hd `edaofed( ce~pcho`a~` ufbafjfec `h `oyh`c} ~ca~d `jfecw edod

`jfef`a~`o`a~` hdu `uecudu v zchfdudu }`ep}udu nfuydafmh`u( `a~`anf`and c `u~du edod `h

edagpa~d jd}ocnd yd} y`}udacu( ocspfac}fc( ~`eadhdbc( fajd}ocefa v }`ep}udu

jfacaef`}du d n` epchspf`} d~}d ~fyd!

Epcand u` spf`}` ndofac} ch }`ep}ud e}`c~fzfncn( u` n`m` ~`a`} pac mcu` b`a`}chfwcnc

ce`}ec n` hd sp` `u~` edae`y~d fazdhpe}c( hc edoy}`aufa ufu~ofec n` hc edoyh`gc

fa~`}ceefa sp` u` nc `a `h }`c n`h y}de`ud e}`c~fzd n` musp`nc n` udhpefda`u cy}dmh`ocu( cu edod ~comfa fn`c} o`ecafuodu v `u~}c~`bfcu sp` y`}of~ca dm~`a`} hdu

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

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30]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

o`gd}`u }`uph~cndu c yc}~f} n`h ecyf~ch lpocad `|fu~`a~` v `h pud n` ydufmh`u o`ecafuodu

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e}`c~fzfncn u` }`jf`}` yd} `an` ch edagpa~d n` o`nfncu sp` y`}of~` hh`zc} cn`hca~` `h

y}de`ud e}`c~fzd n` musp`nc n` udhpefda`u c y}dmh`ocu n`a~}d n` pa n`~`}ofacnd

comf`a~`( ajdeandu` a7

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y`}n`}hdu n` zfu~c( ncncu hcu yd~`aefchfncn`u n` `u~` ufu~`oc yc}c hc

edae`y~pchfwcefa v n`jfafefa n` y}dmh`ocu n`a~}d n` pa y}de`ud edoyh`gd n`

musp`nc n` udhpefda`u v up fa~`b}cefa `a hcu ~eafecu n` e}`c~fzfncn yc}c hc

b`a`}cefa v ydan`}cefa n` nfz`}ucu ch~`}ac~fzcu n` udhpefa!

N`~`}ofac} hcu edoy`~`aefcu }`sp`}fncu yd} hdu `spfydu oph~fnfuefyhfac}fdu n`

~}cmcgd( hcu fa~`}ceefda`u `|fu~`a~`u `a~}` hdu nfu~fa~du ce~d}`u fazdhpe}cndu `a `h

y}de`ud y}dmh`oc/udhpefa( cu edod ~comfa hc zfaephcefa n` `u~du `spfydu

eda hdu hhcocndu comf`a~`u e}`c~fzdu n` ~}cmcgd( `a `h eda~`|~d n` hc }`chfwcefa

n` ~chh`}`u d Rd}kuldyu e}`c~fzdu!

Chfa`c} hc `u~}pe~p}c( zfufa( `u~}c~`bfc v eph~p}c d}bcafwcefdach eda `h y}de`ud

e}`c~fzd n` musp`nc n` udhpefda`u( cu edod `u~cmh`e`} o`nfncu n`

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jpanco`a~ch a hcu d}bcafwcefda`u odn`}acu

]`edade`} `h ufu~`oc y}dmh`oc/udhpefa edod pa ~dnd ad hfa`ch ncnd hc

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y`aucof`a~d e}`c~fzd ad n`un` pac jd}oc `uy`ejfec n` y`aucof`a~d( ufad sp`

edod pac fa~`}ceefa ufa}bfec `a~}` hdu ~fydu n` y`aucof`a~d edaz`}b`a~` v

nfz`}b`a~`!

=!2 Rd}kuldy E}`c~fzd edod fau~caefc e}`c~fzc

=!2!3 N`jfafefa

Rd}kuldy e}`c~fzd ed}}`uydan` c pac `uy`ef` n` ~chh`} eda jded `a pa ~}cmcgd e}`c~fzd(yc}c hd epch `u a`e`uc}fd n` ndu cuy`e~du7 `a y}fo`} hpbc} hc b`a`}cefa n` pa comf`a~`

y}dyfefd y}d/e}`c~fzfncn v `a u`bpand hpbc} hc cyhfecefa n` pac ~eafec e}`c~fzc! Pa

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ec}ce~`}fwc yd} hc faz`u~fbcefa( `h n`uepm}fof`a~d ef`a~jfed v `h ~}cmcgd `a `spfyd( `h epch

~f`a` edod jfa hc `hcmd}cefa n` pa y}dnpe~d ~cabfmh`! Pa ~chh`} n` `u~` ~fyd `u ydufmh`

~comfa n` `a~`an`} edod pac u`ufa n` `a~}`acof`a~d d bpc( `a ndan` u` `ajc~fwc hc

udhpefa n` y}dmh`ocu( ecycef~cefa v sp` }`spf`}` hc yc}~fefycefa n` hdu cufu~`a~`u!

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=!2!= Y}`yc}cefa n` pa Rd}kuldy e}`c~fzd

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epca~fjfec} up afz`h n` checae` d epoyhfof`a~d!

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nfuydufefa n` hc fajd}ocefa a`e`uc}fc ce`}ec n`h y}dmh`oc( cu edod ~comfa up

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fazdhpe}cndu v `h ca~fefyc}u` c hc ydufmh` fajd}ocefa c a`e`uf~c}!

]dh`u v ~c}`cu `u~cmh`efndu yc}c hdu nfu~fa~du yc}~fefyca~`u!

Edajfbp}cefa n`h comf`a~` v eda~`|~d n` n`uc}}dhhd n`h ~chh`}!

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jp`}~`o`a~` hfbcnc eda7

d ^fyd n` y}dmh`oc c ~}c~c}7 `a epca~d c edoyh`gfncn v ec}ce~`}u~fecu!

d Jcu`u fazdhpe}cncu `a `h y}de`ud y}dmh`oc/udhpefa!

d Ec}ce~`}u~fecu n` hcu y`}udacu fazdhpe}cncu `a `h ~chh`}7 eca~fncn(

edoy`~`aefcu v y}d|fofncn d }`hcefda`u `a~}` hdu fazdhpe}cndu `a `h ~chh`}!

d Edoy`~`aefcu n`h odn`}cnd}7 `|y`}f`aefc( ecycefncn n` od~fzcefa(

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}`uy`e~d c hdu chcae`u( ycudu v dmg`~fzdu n`h Rd}kuldy!

d Ycef`aefc ch cyhfec} pac ~eafec( uf u~c ad nc j}p~du u` n`m`7 ehc}fjfec}

ap`zco`a~` hc fn`c( fajd}oc} }`uy`e~d ch y}dmh`oc d uf~pcefa `a hc sp` u`

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fajd}ocefa }`uy`e~d c hc ~`o~fec sp` u` `u~ ~}c~cand! Ad n`uod~fzc}u`(

spfwu hc ~eafec `uedbfnc d `h comf`a~` e}`c~fzd ad `}c `h cn`epcnd(

}`jd}ophc} hc ~eafec d b`a`}c} ou edajfcawc `a~}` fa~`b}ca~`u!

d Y}`bpa~cu }`hcefdacncu7

Eph ~eafec yc}c eph jcu` n`a~}d n`h y}de`ud4 ^}cmcgd a upm/b}pydu4

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jefh cee`ud( }`cu n`uy`gcncu( ofafofwc} hcu jp`a~`u n` fa~`}}pyefa d

nfu~}ce~d}`u!

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=!2!5 Ehcufjfecefa n` hcu ~eafecu e}`c~fzcu

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d Yded `u~}pe~p}cncu!

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3 eafecu e}`c~fzcu

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