Inno nights host materials-june2014

Innovation Nights LLC• In Boston area, InnoNights hosts

a free-to-attend event featuring 10 local startups the second Wednesday of every month. Events in other cities could be quarterly, bi-monthly, etc.

• Event attendees help spread the word about companies and their product launches using social media

• The model is ‘frictionless,’ there is no cost to entrepreneurs to exhibit or attend.

Innovation Nights was founded by Bobbie Carlton, Carlton PR & Marketing

Innovation Nights LLC

• Since 2009, Mass Innovation Nights has hosted 60 events in the Boston region showcasing 600+ local products

We want to bring Innovation Nights to your city!

Event Model

Event

Sponsors & Hosts

Exhibitors & Experts

Participants & Guest

“Franchisee” (You)

Sponsors

SPONSORS help defray the costs of InnoNights events and/or provide a venue, refreshments, contribute to event • Advertise through website, newsletters, event to reach

local innovation community• Promote products or services to increase sales and

generate new business opportunities• Target entrepreneurial community and small businesses

Exhibitors & Experts

EXHIBITORS and EXPERTS promote their products, services, or themselves by tabling at InnoNights events.• Opportunity to promote products and services,

generate buzz via social media• Reach potential clients and users, business partners

and investors, potential hires• Receive feedback to refine pitch or product

Participants/Guests

PARTICIPANTS represent a range of students, entrepreneurs, investors, media and services providers• Learn about exciting local products and companies• Develop relationships and connections• Promote their own businesses and services • Support start-ups and local innovation with their

knowledge and social media/community influence

Local Franchisee

Local Franchisee demonstrates a commitment to local innovation and act as an advocate for start-ups and entrepreneurs by hosting regular events

Responsibilities• Recruiting sponsors,

exhibitors, and participants• Updating social media,

online and newsletter• Organizing and promoting

the event

Support local innovation

Be part of furthering local innovation and facilitating the key partnerships that will help companies generate buzz for new products.

Build your reputation

Hosting Innovation Nights in your city helps build visibility, connections and credibility within the innovation community. It is an opportunity to apply your experience and expertise for the greater good while promoting yourself or your business.

Develop revenue opportunities

Not only is Innovation Nights a great way to approach business development, it is also a platform for additional revenue opportunities such as advertising, training or promoting your own products and services.

Benefit from our experience

Innovation Nights has organized monthly events since 2009. Building upon our experience, practices and online platform, we can make sure that you hit the ground running and avoid trial and error with our process, technical assistance and training.

Reach a wider audience

Increase your reach and exposure by joining us. Help startups showcase their products on a local and national scale. Put your city on the map as a center of innovation

Use our flexible event model

Our event model is flexible in format and frequency and suitable for your needs and resources.

For your investment, InnoNights will:• Provide an exclusive license to

operate events in your region• Promote your events and

products through Innovation Nights website, social media, newsletter and PR outreach

• Provide web platform, training and expertise

• Coordinate content sharing across regions

Franchise Agreement• Easy to get

started • Share of

sponsorships• Time: approx.

20 hours/event

Promotional• Promote events using your local network• Build associated social media accounts• Maintain the content featured on your

subdomain of the InnoNights website• Create and distribute online newsletter

Event• Coordinate exhibitors and experts for events• Obtain sponsors and venues for each event

Franchise Responsibilities

17%

11%

10%

8%6%5%5%4%

Web-based

Software & business

Food & Grocery

Mobile

Marketing & Advertising

Business Services

Health & Personal

Care

Clothing, shoes,

accessories

Products

Half a billion+vc, angel, investor, grants, and awards

Photo by Janet Egan

91 have since launched other new products

18 Acquired or Merged

395 Still In Business

#

Serious Tweet Reach11,163 → 6,378,255

Testimonials

“Not only did we get great traffic and leads from the Mass Innovation Nights website leading up to the event but our lead generation program the night of the event exceeded our expectations. Even today, more than a month later, we continue to see our most engaged and highest quality leads coming from the site.”

Matthew Mamet, Marketing, EditMe.com

Testimonials

“We did Mass Innovation Nights in a quiet way – we were last minute substitutions for a company that couldn’t come but we still got six sign-ups in a single night and ten qualified leads the next day. Not only that, but one of our beta customers was Rubbermaid, from Ohio. Since we hadn’t yet launched, we knew that query must have come through visibility we got at Innovation Nights.”

David Jenkins, VP of Sales, Conversion Associates

Gracious hosts get visibility too

Charles River Museum of Industry, IBM Innovation Center, Clock Tower Place, MassChallenge, Microsoft NERD Center, CCR ,

Continuum/VideoLink, Verizon Innovation Center, Cummings Center Beverly, Tradecenter 128, Merrimack Valley Sandbox, VMware, Intrepid

Labs, SCVNGR / Level Up, The Boston Globe, Space with a Soul, Isabella Products/the Wheelhouse, Fresh Tilled Soil

Thanks Sponsors!

Although events are free to attendees, experts, exhibitors, they generate revenue through

• Event sponsorship• Advertising• Affiliate partners/fees• Services

Revenue Stream

Innovation Nights can be a platform for additional revenue streams

• Speaking and consulting opportunities• Workshops, lecture and online

seminar series• Premium video or podcast content• Elite membership package, exclusive

content• Market and audience data• Media mentions and publications

Revenue/Benefits

Kristen Avini, Program & Events ManagerBobbie Carlton, FounderTim Stansky, Business Development

[email protected]

Contact us

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