InMobi sv android keynote 7 oct 2010

04/10/2023 1

World’s Largest IndependentMobile Ad Network

Limvirak CheaAndroid Bootcamp @ CTIA Wireless, 7 October 2010

04/10/2023 2

Limvirak Chea

Head of Business Development, Europe and Middle East

InMobi

@LimC

[email protected]

@inmobi

04/10/2023 3

About Us: Global Ad Platform

• 21 Billion impressions• 6 Offices• Live in 115 countries

• 185m Consumers reached• 150 employees• 2000+ Advertisers

San Francisco

London

Johannesburg

Singapore

Bangalore

Tokyo

04/10/2023 4

A Selection of Partners

04/10/2023 5

Android outselling iPhone and Blackberry in past 6 months

04/10/2023 6

Let’s look globally

iPhone:Android ratio in InMobi’s network

2x5x

10x

But where is growth coming from ?

04/10/2023 8

How to monetize your apps across the world

Six different ways to make money (at least):

1. Paid Download

2. Subscription

3. Freemium

4. Sponsorship

5. Advertising

6. In App Purchase

Mix models depending on growth stage

04/10/2023 9

The Antenna

04/10/2023 10

Mobile advertising is global

Take advantage of global markets from the beginning

Think Globally

• eCPMs vary globally but not by a big margin

04/10/2023 11

Europ

e

North

Am

erica

Asia (E

xcl.

China

and

Japa

n)

Midd

le Eas

t

Africa

129 125

10190

70

Index by regionSourced from our Network

eCPMs Top 20 Countries

04/10/2023 12

Country Index Range Rank

Australia > 150 1

Malaysia > 150 2

Ireland > 150 3

Thailand > 150 4

South Africa > 150 5

Russian Federation* > 150 6

New Zealand* > 150 7

United Kingdom > 150 8

Italy > 150 9

USA > 150 10

Country Index Range Rank

UAE* 120 to 149 11

Sweden 120 to 149 12

Norway 120 to 149 13

Germany 120 to 149 14

Singapore 120 to 149 15

Saudi Arabia* 80 to 120 16

Brazil* 80 to 120 17

France 80 to 120 18

Spain 80 to 120 19

Jordan* 80 to 120 20

04/10/2023 13

InMobi World Developer Fund

• 2$ Million Dollar World Developer Fund– Normally ad networks share revenue with publishers– We offer you 100% of revenue earned– Program lasts until the fund is gone

• Real support for developers

• 100% revenue share on Android and iPhone !!

• Create your account now at InMobi.com

04/10/2023 14

Case Study: Invictus Games

04/10/2023 15

Limvirak Chea

Head of Business Development, Europe and Middle East

InMobi

@LimC

[email protected]