Initiating Change - The social way

@senthilanand

Senthil Anand

Head – Account Management

KRDS India

Sameer Roopawala

Social Media Manager

KRDS India

@SameeRoopawalla

FORINITIATING

THE SOCIAL WAY

REMEMBER THIS?

What is ALS?Amyotrophic Lateral Sclerosis

ALS is a neurodegenerative disorder that is characterised by muscle spasticity and rapidly

progressive weakness . This results in difficulty speaking, swallowing, and breathing.

Average Age : 55 +

People with ALS die within 4 years of the onset of the disorder

Initiating Change??

What is CHANGE in our context?

A BEHAVIORAL CHANGE

Awareness

Act Participation

Realization Support

Donate

Thought Level

Action Level

Who are we talking to?

The Ultras

The Followers

The Observers

The Dippers

Change Starts here

THE EGYPTIAN REVOLUTION

Wael Gnohim sees a

Picture on Facebook

He Creates a

Facebook Page “We

are all Khaled Said”

Silent Stands

againts the ruling

regime

Historic Rally at

Tahir SquareResignation of Hosni

Mubharak

THE INDIAN ELECTIONS

THE RICE BUCKET CHALLENGE

The Awareness Videos

The Smoking Kids Campaign The Best Job in the World Campaign

Other Campaigns

The Charity Swear BoxCRY - Vote for Child Rights

Interesting campaigns!But….

Can Social Media Effect a

SOCIAL CHANGE?

N.O

Social Media can INFLUENCE

A SOCIAL CHANGE!

BUT

The Psychology of

SOCIAL MEDIA’s Influence

THE MOOD EXPERIMENT

THE ENVY THEORY

Is it TRUE?

Are you YOURSELF on your Social Assets? Or your Ideal Self?

Are you faking EXPERIENCES?

Do you ENVY when a friend posts about how HAPPY he / she is?

Arent’ you the OBSERVER or the FOLLOWER most of the time?

Initiate CHANGE

It starts with

YOUWhat are your interests?

Have you done anything

about it?

What is stopping you?

If you are an NGO wanting to initiate a change using

SOCIAL MEDIA, lets discuss OFFLINE!

www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS

Do we have time?