Ingenious Enterprise: Track and attribute customer interactions with your marketing channels

Ingenioustechnologies.comIngenioustechnologies.com

http://www.ingenioustechnologies.com/

Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com

Cust

omer

insi

ghts

Customer experience

Key performance indicators & measurement

Governance & process

Employ flexible system, working with large platforms and ecosystem of evolving point solutions

Continually track and manage marketing program; adapt based on feedback

Set protocols for piloting new technology, sharing data across the business, and managing internal and external capabilities

Design customer journeys based on insights; integrate phases and functions to deliver great experience

Track and analyze customer behaviour; deliver insights to decision makers quickly

„In the digital era, marketing operations must know how to exploit and scale the capabilities of digital channels cost effectively.”- McKinsey & Co

| 01/05/2023 | Ingenious Enterprise2

HOW BIG DATA GATHERING CAN TRANSFORM DIGITAL MARKETING


Ingenioustechnologies.comingenioustechnologies.com3 ingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise3

WHO WE ARE

Our core competencies:

Develop, operate and service leading edge technology

Deep understanding of the online business and market demands

International culture & footprint

We are your independent, international technology SaaS provider for Business Analytics and Marketing Automation.


Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise4

WHAT WE DO

We develop and operate a cloud-basedmarket-leading platform focused on business analytics and marketing automation for advertisers, agencies and publishers across all industries and verticals.

We allow our clients to in-source and optimise their online businesses via one platform, fully data-driven and based on their own KPIs.

We help our clients gain speed in their decision-making thanks to our comprehensive real-time data gathering and automation of processes around digital marketing.



All-in-one real-time digital advertising platform

One product license with all features & functions

Monthly software upgrades and updates

Multi-tenancy capability

True white-label technology

Multilingual & multi-currency

Based on European data protections laws

Open API for 3rd-party integration

INGENIOUS ENTERPRISE AT A GLANCE



INGENIOUS ENTERPRISE PLATFORM


<

PLATFORM



INGENIOUS ENTERPRISE PLATFORM


INGENIOUSENTERPRISE

BUSINESS ANALYTICS MARKETING AUTOMATION



USE CASES & APPLICATIONS

1st -Party Omni-Channel Tracking

Fingerprint & Cross-Device Tracking

Multi-Attribution Analysis & Modelling

Customer Journey Analysis

Big Data Collection & Optimization

White-Label Private & Public Advertising Network

Auto-Integration of Partners & Channels

Rating, Accounting, Billing & Payments

Tag Management & 3rd-Party Tracking

B2B Marketplace



EXTERNAL

INTERNAL

MARKETChannels, Networks,

Partners, Analytics

BACKENDCRM, ERP, BI

CUSTOMISED STRUCTURE

STANDARDISED FORMATS

MAXIMUM ACCURACY

FULL COMPATIBILITY

FULL NEUTRALITY

INGENIOUS ENTERPRISE PROVIDES CUSTOMISED STRUCTURED MARKETING DATA



1ST-PARTY OMNI-CHANNEL TRACKING & FINGERPRINT/CROSS-DEVICE

Master your own tracking domain and improve accuracy by up to 15%

Consolidation of all marketing (online & offline) activities under one platform

Based on 1st-party data No ad-blocking through other 3rd-party technologies

No browser blocking through fingerprint functionality

Cross-device integration through encrypted real-time ID exchange


Ingenioustechnologies.comingenioustechnologies.com11 Ingenious Enterprise11 ingenioustechnologies.com

Recognise your dependencies on certain partners and traffic sources Allocate strengths and weaknesses alongside your sales funnel Control and manage your budgets based on facts

| 01/05/2023 |

CUSTOMER JOURNEY ANALYSIS

Visualise your customer journey insights across all channels


Ingenioustechnologies.comingenioustechnologies.com12 ingenioustechnologies.com

Adjust your patterns based on transactional data

MULTI ATTRIBUTION ANALYSIS & MODELLING

Recognise user journey patterns based on your transactional gross and net spending

Adjust your attribution models based on facts and aggregated learnings



Ingenioustechnologies.comingenioustechnologies.com13 Ingenious Enterprise13 ingenioustechnologies.com| 01/05/2023 |

BIG DATA COLLECTION & OPTIMIZATION

Integrate online marketing into your big data architecture

Let us build and maintain your online marketing data warehouse Feed your online marketing data into BI, CRM and ERP systems Enrich your online marketing data with sales KPIs



WHITE LABEL PRIVATE & PUBLIC NETWORK

Manage, optimise and automate all online & offline partnerships across all marketing channels and traffic sources.

Manage advertising budgets based on net ROI of all marketing activities

Increase resource efficiency in partner management through marketing automation

Consolidate all partnerships and networks/aggregators into a single platform

Improve visibility in Google rankings with 1st-party tracking

Create and implement and manage your own commission, voucher or incentive strategy

Recognize partner or channel interdependencies to optimize commission or budgets



AUTO-INTEGRATION OF PARTNERS & CHANNELS

Turn your organic and paid traffic into performance

Track and deduplicate organic traffic (SEO, natural links, direct type-ins etc.) Automate tracking, deduplication, rating, validation and payouts for all external and

internal partnerships and integrations Integrate channel costs (e.g. Google AdWords) to measure real net ROIs



RATING, BILLING, ACCOUNTING & PAYMENT

Automate all manual finance procedures

Consolidation and automation of all manual reconciliation processes

Seamless process integration with your existing ERP or CRM

Payout of commissions in real-time or on pre-defined rules

Customisable finance reports based on your historical data

100% GAAP-compliant

Optional integrated International Bank Account



TAG MANAGEMENT & 3RD PARTY INTEGRATION

Empower technical integration processes and reduce IT dependencies

Integrate all your advertising partners and platforms seamlessly Decide which data and parameters to share Call 3rd-party tracking applications according to your own tracking logic Compatible with all external industry standards (JS, pixel, S2S) Self-service user interface with rights management and deployment process



SERVICE PROVIDERS/APPLICATIONS

ADVERTISERS/PRODUCTSREACH/CHANNELS

PARTNERS/NETWORKS

INGENIOUSENTERPRISE

INGENIOUS MARKETPLACE ECOSYSTEM



Standard SupportSelf service support

Standard level for technical or operational tasks9 x 5 limited tickets

Premium SupportAll daily technical and operational tasks and commercial processes

9 x 5 no ticket limits

Managed ServiceDedicated service agents

manage the entire or partial operation on your behalf

9 x 5 defined SLA´s

TrainingEnablement of your

team, choose between webinar, on-site or in our

offices

PROFESSIONAL SERVICES

Take as much service as you want



Independent and true white-label SaaS technology platform

Benefit from a leading innovator and open source platform development

More revenues and gross profits based on your own KPI´s through business analytics

All marketing channels and partners via one platform

Take control of your own data and partnerships

Accelerate your time-to-market and increase your efficiency through marketing automation

Take business critical areas in-house and control your service providers

Good reasons for working with us

WHY INGENIOUS ?



SELECTED REFERENCES



www.ingenioustechnologies.com

GET IN TOUCH


+49 30 577 02 - 60 70

[email protected]

Französische Straße 4810117 Berlin, Germany

http://www.ingenioustechnologies.com/?amc=aff.ingenioustechnologies.47051.54519.45740

tel:+4930577026070

mailto:[email protected]

https://www.google.de/maps/place/Ingenious+Technologies+AG/@52.5150015,13.3877165,17z/data=!3m1!4b1!4m2!3m1!1s0x47a851db20b8be5f:0x7b57a01a92bc85ca?hl=de

https://www.google.de/maps/place/Ingenious+Technologies+AG/@52.5150015,13.3877165,17z/data=!3m1!4b1!4m2!3m1!1s0x47a851db20b8be5f:0x7b57a01a92bc85ca?hl=de


Ingenious Enterprise: Track and attribute customer interactions with your marketing channels

Data & Analytics