Ingenico Presentation - SafeShops Café March 3rd - Het Anker Brewery

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03/03/2016

CONNIE NIEUWLANDT

CHANNEL MANAGER BELGIUM

NO BORDERS.

NO LIMITS.

GO FURTHER.

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How to boost your conversion rates.

1. Introducing ePayments

2. Some trends in 2015

3. Tips&tricks to boost your conversion

Safeshops Café 03/02/2016

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1 A new force

in Payments

The new ePayments division of Ingenico

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We create new possibilities


We connect merchants with customers, enabling businesses everywhere to go further,

beyond today’s boundaries, transforming the world into a truly global marketplace.

We connect merchants and consumers

enabling businesses everywhere to go further beyond today’s boundaries

creating the future of global commerce.

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Some

payment

trends in

2015 2

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Some trends in 2015.

Sources: Comeos http://www.comeos.be/files/docs/COMEOS_E-commerce-2015.pdf

… of the Belgian population has made an

online payment in 2015.

… buys online because it saves time.

… of the Belgian population prefer to buy on a

Belgian webshop.

64%

42%

45%


http://www.comeos.be/files/docs/COMEOS_E-commerce-2015.pdf






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Online shopping hours.

Sources: E-commerce report Ingenico Epayment 2015.

64%

42%

45%

• Belgians tend to shop

during week days, due to

lack of time.

• More than 50% of the

volume is being

generated during

working hours


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Foreign consumers buying on Belgian sites.

Sources: E-commerce report Ingenico Epayment 2015.

11.1%

6.3%

5.0%


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Why do people drop their purchase?

Delivery costs.

Preferred payment method missing

Lack of information

on t&c

Unsafe feeling of website

Sources: B2C Europe : http://b2ceurope.eu/news/mini-guide-lost-sales-at-checkout/

40%

20%

11%

12%

17%

Others


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Tips and

Tricks 3

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Tips and tricks to boost your conversion.


1 Inform your

customers about

the payment

process.

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Inform your customers about the payment process.

Explain the payment process.

Introduce One Page Checkout with the different steps. In that way your

customers can see where they are in the payment process.

Show the payment method icons, so your customers can identify them

even before the order.


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2 Consider from which

countries/regions

your customers will

come.

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Adapt your payment page and website to the

consumers you which to approach.


32.3%

26.1%

20.3%

7.2%

4.4%

3.5% 2.9%

2.3% 1.0%

VISA

Mastercard

BCMC

Bank paybuttons

Amex

Paypal

iDeal

Maestro

Other

Use of Belgium Payment methods in 2015.

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Wiggle.de / German domain


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Wiggle.de / German texts


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Wiggle.de / German payment options


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Wiggle.de / language options


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Schuh.eu / International payment pages


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Schuh.eu / EU domain


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Schuh.eu / prompts for country specific sites


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Schuh.eu / local and international payment methods


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3 Make clear terms

& conditions.

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Clear terms & conditions.


Make sure the return right is cleary mentionned as stated by law.

Make sure they find the conditions easely. (footer of your website)

Have clear contact details so your customer knows where they are

buying.

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4 Adapt your

payment page with

your look&feel.

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Look & Feel.


Adapt your look & feel so your customer has the feeling he is always on

your website.

Put your logo on the payment page.

Add the colors of your website on the payment page.

Create the sale look&feel.

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Add the ‘Payment Secured by …’ button to increase

the safety feeling of your customers.


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5 Go mobile!

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Mobile Payment trends in 2015.


Tablet 6.6%

Smartphone 8.2%

8.2%

12.8%

3.9%

11.8%

6.4% 6.6%

23.9%

8.8%

16.4%

11.4%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Belgium Netherlands Germany France UnitedKingdom

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Make your website responsive:


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Mobile website: Smartphone view


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Mobile website: tablet view


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Add mobile payment methods: BC/MC Mobile.


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Add Mobile Payment Methods: BC/MC Mobile.


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Q&A?

CONTACTS

WEBSITE

Ingenico Presentation - SafeShops Café March 3rd - Het Anker Brewery

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