Jun 13, 2015
FoundersEmiliyan Enev - CEO and project founder
* Project steering and resource management
Emil Stoyanov - CTO and co-founder
* Team leader and software development supervisor
Boyan Petkov - Creative and co-founder
• Design and user experience
Stoyan Angelov - Marketing and sales* Marketing and sales
Trends
• Real-time marketing
• Location Based Services
• Software-automated marketing
• Multichannel and multiscreen
Problem (for businesses)
How to reach, interact and attract more clients nearby using the mobile channel?
Problem (end users)
How to find what’s new around me and see
relevant promotions and offers - everywhere in
seconds?
Solution
• Help businesses attract clients nearby and boost sales via the mobile channel
• Help end users find what is relevant, useful and beneficial around them – in seconds, easy and intuitive
Product description • Infozone is an application for mobile and local search
• With Infozone you can view location, check working time, see photos, make a phone call, buy offers, etc.
• Infozone is a self-service platform used by businesses to interact and attract clients by publishing updates, promotions, etc.
• Infozone is the instrument to tailor the world as you want to see it – only relevant and useful information/deals
Features (end users)
Users are engaged with real rewards and promotions
Relevant location-aware notifications
Features (businesses)
Payment for measurable result
Precise targeting in real time
Competition - profile• No mobile app with identical functions in the target markets
• Some emerging players on the Balkans (www.getlokal.com and www.orasulm.eu) with focus on entertainment
• The big international players have different scope - Yelp is about reviews and Four Square is social networking app
• Daily deals market is slowly declining
How is Infozone different?
• Businesses and users interact in unique ways
• Self-service platform generates mobile leads
• Personalized and relevant content
• Software designed for mobile commerce
• Focus on emerging mobile markets
Smartphones Market
Current Traction• Software licensed to partner in Western
Balkans
• Partnership with mobile operator in Bulgaria
• Preparing launch in Turkey and Asia
• Mobile payment options integrated
What do we disrupt?• traditional marketing
• daily deals model
• plastic and loyalty cards
• paper leaflets
• SMS marketing and service
Infozone aims to capitalize on mobile
as a disrupter
Scalable!
• Easily deployable platform
• Adaptable for various regions/industries
• Back office support & customization
Secret:Infozone enables businesses to engage users as individuals via personalized content and relations
Monetization• Commissions from in-app transactions
• Tariff for publishing leads (promotions/updates)
• Click-to-action services
• Featured profiles, advertising brands, product placement
• Software licensing fees