infoShare 2013: Marcin Iwiński, Guillaume Rambourg - Creating a Digital Business for Humans [EN].

Creating a Digital Business for Humans:Studying the trials and successes of GOG.com

Marcin Iwiński, co-founder / Joint CEO, CD ProjektGuillaume Rambourg, Managing Director, GOG.com

Infoshare, Gdańsk, 17/05/2013

The Idea: What is GOG.com?

Digital download store with the best games in history for PC and Mac.

The Idea: Why GOG.com?

Digital Distribution Market in 2008

The Idea: Why GOG.com?

Digital Distribution Market in 2008

drm protection

REGIONAL RESTRICTIONS

NO ADDED VALUE WHATSOEVER

The Idea: Why GOG.com?

Digital Distribution Market in 2008

Opportunity existed, but it had to be different. It had to be a digital business, but for humans.

pROVIDING (AT LEAST) THE SAME EXPERIENCE

AS RETAIL

The challenge of digital distribution

SATISFACTIONValueCommunity

What makes a digital business for humans?

GOG.com Key Principles

DRM-Freegames

1 WORLD1 PRICE

Customer Love

Value & Satisfaction Value & Community Community & Satisfaction

Human Values at GOG.com: The Examples

Treat your gamers rightHappy gamers = healthy business.

Human Values at GOG.com: The Examples

Treat your gamers rightHappy gamers = healthy business.

Follow your PrinciplesDeliver what you have promised and do not go for easy compromises.

Human Values at GOG.com: The Examples

Treat your gamers rightHappy gamers = healthy business.

Follow your PrinciplesDeliver what you have promised and do not go for easy compromises.

Add Passion on topHave fun and show you love what you do, don’t you? :)

What This Has Brought

Partner companies100+

Unique visitors / month1.7M+

Downloaded games10M+

Countries with paying users190

For 2012: 46.3M PLN revenue / 8.2M PLN net profit

What This Has Brought

Hundreds of stories in the press and tens of thousandsof social media retweets, mentions, likes, and shares.

50 Best Websites 2013

Community

Don’t treat your users like commodities.Treat them like you would like to be treated

and they will love you back.

Selling is not enough. Don’t be just a store-front, always think of more.

Value

Observe, fix, observe, fix, observe, fix (...)

SATISFACTION

SHOW YOUR CUSTOMERS YOU LOVE THEM.TREAT THEM LIKE HUMANS ;)

Your task for Monday morning 9AM sharp:

THANK YOU FOR LISTENING!If you want to talk more, grab us later for a chat

...or just drop us an email:

[email protected]@cdprojekt.com

THANK YOU FOR LISTENING!If you want to talk more, grab us later for a chat

...or just drop us an email:

[email protected]@cdprojekt.com

THANK YOU FOR LISTENING!If you want to talk more, grab us later for a chat

...or just drop us an email:

[email protected]@cdprojekt.com