Information Systems Project: Part One

Where you get to know about how all of it started and what made me take up the final concept.

Part 1. Introduction Part 2. Brochure Part 3. Web OutputPart 4. Advertisement & PosterPart 5. Insight

Semester Seven

3

Elective two.Information Systems.

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This record gives comprehensive data

regarding the design process and

development, which took place during the

elective two. The project can be defined

as a branding exercise, where the student

had to build up the new language for the

admission information guide and newspaper

advertisement. One had to communicate the

new language through print media. It was a

live project and

Abstract

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Title: Admissions Information Guide, National Institute of Design 2013-14Guide: Mr. Tarun Deep GirdherMentor: Mr. Immanuel SureshBackground: The National Institute of Design (NID) is internationally acclaimed as one of the foremost multi-disciplinary institutions in the field of design education and research. The Business Week, USA has listed NID as one of the top 25 European & Asian programmes in the world. The institute functions as an autonomous body under the department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India. NID is recognized by the Dept. of Scientific & Industrial Research (DSIR) under Ministry of Science & Technology, Government of India, as a scientific and industrial design research organization.NID’s graduates have made a mark in key sectors of commerce, industry and social development by taking role of catalysts and through thought leadership.Besides imparting design education client servicing is an integral part of NID’s activity. Through our Integrated Design Services, we cater to client projects, be it in Design Consultancy, Industry Programmes or Outreach Projects. Through these projects NID gives state of the art design solutions to prospective client’s, which in turn enhances the skill level of both our faculty and students.NID has business partnerships with eminent names in the industry like, Fiat, Autodesk, Whirlpool, Suzuki and Infosys etc. The Admissions Information Guide, a formal document, provides information about the institute and it’s admission procedure, including fees structure, eligibility etc.. It communicates essential data about the disciplines and what NID is about. Objectives: Create a new structure for the information guide, focusing on the Admissions Procedures, which can also serve as a comprehensive document for NID’s philosophy, disciplines, students’ and faculty’s’ achievements. It also has the possibilities of presenting the folio of the institute and prospects.

Research Questions: WHAT IS DESIGN?WHY DESIGN IS IMPORTANT?WHY ONE SHOULD PURSUE DESIGN AS A CAREER?HOW NATIONAL INSTITUTE OF DESIGN CAN HELP A PROSPECT DESIGN STUDENT?

Methodology:• Understanding context & content structuring• A background study of the institute and the philosophy of Design, which the institute would like to share with people.• Identifying the reasons, why people want to join NID or not. • Studying the facts and prospects about the institute, which can be

presented in the guide to give a better idea of the same. • Deciding on a theme, which suits best for the philosophy, to create a visual language.• Filtration of the data.

Design and Layout• Explorations of the structure and information hierarchy• Typographic treatment, visual language and layout• Prototyping and mockups• Pre=press files• Documentation

Deliverables: An information guide, which talks about different streams of design and admission procedure. It also provides vital statistics about the institute and it’s infrastructure.

Elective two proposal

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This record gives comprehensive data

regarding the design process and

development, which took place during the

elective two. The project can be defined

as a branding exercise, where the student

had to build up the new language for the

admission information guide and newspaper

advertisement. One had to communicate the

new language through print media. It was a

live project and

Intro

6

7

The National Institute of Design (NID) is

internationally acclaimed as one of the

foremost multi-disciplinary institutions in

the field of design education and research.

The Business Week, USA has listed NID as one

of the top 25 European & Asian programmes

in the world. The institute functions as an

autonomous body under the department of

Industrial Policy & Promotion, Ministry of

Commerce & Industry, Government of India.

NID is recognized by the Dept. of Scientific

& Industrial Research (DSIR) under Ministry

of Science & Technology, Government of

India, as a scientific and industrial design

research organization. NID has been a

pioneer in industrial design education after

Bauhaus and Ulm in Germany and is known

for its pursuit of design excellence to make

Designed in India, Made for the World a

Client Info

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reality. NID’s graduates have made a mark in

key sectors of commerce, industry and social

development by taking role of catalysts and

through thought leadership.

Business Week has ranked NID in its list of

top design schools in the world. It has been

ranked as the top design institute in India.

NID had been set up looking at the industrial

design education being imparted in Bauhaus

and Ulm in Germany.

The institute currently consists of three

campuses, each hosting separate courses:

•The heritage campus at Paldi, Ahmedabad

•The postgraduate campus at National

Institute of Design, Gandhinagar

established on 19 July 2004 to move the

postgraduate courses from the heritage

campus

•The postgraduate R&D campus at Bangalore

established on 31 March 2006 offering

3 IT Integrated courses (Information

and Interface Design, Design for Digital

Experience and Design for Retail

Experience)

During the early

years of post

independence India,

manifold changes

were taking place

in economic and

social scenario

and in production

processes with the

introduction of new

technologies even

in the remotest

corners of the Indian

sub-continent.

There were at that

time, great thinkers

who realized

that the process

of development

demanded a

closer look at the

future policies and

resources that would

later on determine

the pattern and

pace of growth

envisioned for India

of the future.

The Industrial

Policy Resolution

of 1953 outlined

these concerns and

indicated broad

guidelines. It was

as result of these

activities that the

Government of

India invited the

renowned design

team of Charles

and Ray Eames

to recommend

a programme of

design to serve as

an aid to the newly

established small

industries in India.

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On the basis of their

ground breaking and

insightful document,

‘The India Report’,

the Government

of India set up the

National Institute

of Design in 1961

as an autonomous

national institution

for research, service

and training

in Industrial

Design and Visual

Communication

with designer and

sculptorDashrath

Patel as its founder

secretary, he held

the post till 1981, and

was awarded the

Padma Shri in the

same year.

The institute offers two kinds of courses:

•Graduate Diploma Programme in Design

(GDPD)

•Post-graduate Diploma Programme in

Design (PGDPD)

The creation of 4 new NID campuses was

suggested as part of the Government’s 2007

National Design Policy. The plan envisages

campuses in 4 new states, namely Andhra

Pradesh, Assam, Haryana andMadhya

Pradesh. The aim is to have the campuses

operational by 2016.

The foundation stone for the Assam campus

in Jorhat was laid by PM Manmohan Singh

in February 2011, while land has also been

earmarked for the Andhra Pradesh campus in

the state capitalHyderabad.

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This project was put

across as a branding

project in the brief

itself. It was not just

a document where

students can get to

know more about

the client, but they

wanted to focus

on the family and

society as well.

We have noticed

it quite a few

times how Design

is perceived as a

binary opposite of

engineering and

medical sciences.

Not just that, there

Design Brief

are many false

notions about

design. People don’t

understand design

as they should, and

my client wanted

to make design look

interesting to even

those who don’t

know about it. It had

to be aspirational

and confident.

National Institute

of Design wanted

everyone to it, the

way it wants them

to be. The basic idea

of the information

guide was very

clear… It should

catch your attention.

It is an informative

document, which

people would like

to refer once or

twice and that is

why it was really

important for it to

catch attention and

make one engrossed

in itself. This project

was not limited to

print media.

12

As a

par

t of m

y de

sign

brie

f, my

clie

nt a

lso a

sked

to w

ork

on q

uest

ions

like

: What is design?

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What is design?

14

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Objective The objective for this particular project was

to look at the admission announcement from

a branding point of view. Also to emphasize

on the presence of the client. This project

was not just about the print brochure, but

also about defining a new language for the

upcoming year. The language once created

can be developed in different collaterals

to look like a part of the same family. The

project was about devising a visual language

for the collaterals. A common visual

language would have to be devised for all

the publication material with regards to

admission announcement 2013-14. The visual

language would be based on the theme and

concept that client would choose to carry

forward.

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The collaterals had to project the philosophy

of the institute, with the evolving nature of

the same. I wanted to work on an expressive

theme, which defines the institute and yet

gives out the feelings of experimentation,

confidence and seriousness. While providing

the user with a exotic tactile experience, it

also had to provide vital information.

Both the parts of the project were equally

important, and had to be dealt in a way that

they complement each other rather than

disturbing the harmony of the language.

I tried to work on the language in such a way

that the user get the essence of the collateral,

rather than forcing it on him. It had to work

parallel with the content, because both

without each other were ineffective. Hence,

this project dealt not just the language but

the representation of the content in such

a way that it’s not hampered and easy for

surface level knowledge in the first glance.

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Before starting the

project I wanted to

know what people

think about it and

what they expect

out of it. I talked to

first and second year

students, and tried

to churn my brains

out for the same.

The initial brain

map was almost

destroyed... These

are few things left

from the same, put

together on the same

platform.

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BackGround

For my background study I studied past

four years’ admission information guide. In

addition I studied two documents as well to

understand the process they followed, and

what kind of changes were required. Out

of those two I studied one very religiously,

which is Geetanjali Srivastava’s diploma

document. Starting from her project proposal

to the the end product, I tried to focus on the

growth of her project and how she followed

a particular path for the journey. On the

other hand, when I was going through her

document, I tried not to get influenced by her

work or words. I tried not to interfere in the

‘idea’ domain, but focus on the process. There

was a requirement of a standard system,

which would enable one to, add value to the

publication through different ways. I would

actually divide my background study in three

major parts.

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Firstly, the diploma document, where I can

put forward the points I came across in the

document. Second will be the persona study.

And third will be about the study of different

brochures of different colleges, as well as

earlier brochures released by the client.

The key people in this project were,

Executive Director, Activity Chairperson,

Senior Academic Administration, Faculty

Guide, Design Consultant, Corporate

Communications. Few major tasks defined

by Geetanjali Srivastava were, finding out

expectations of the users and what they

want to know. Which parts can be confusing

for them and where can they get pinned?

Another question was, how to re-organize

information. Information becomes easy

to access in accordance to the respective

users. It should be concise, brief and clear.

But according to me the biggest task was

to design something at a national level.

The visual language and image projection

had to represent the same attitude and

values. All the people who would have been

connected to this project were put under the

user profiles. It was just to get an idea about

the target audience and figure out how the

designer can focus on certain parts

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The broad distribution of the user profiles:

•Already familiar to design as a career

option. Have already been students at NID

or other art/ design colleges; Are familiar

with design since it’s a part of working

environment. Or they are working under

design professionals.

•Are not at all familiar with design as

a career option; conventional outlook;

engineers/doctors; different perceptions

about design; design as a quick money

maker option.

•Teachers (aware/unaware)

•Counsellors

•Education Consultants

•Industry; outreach; placement; project

opportunity.

Aa mentioned earlier, the information had to

be concise and effective.

There was a distribution of keywords, which

were divided in three regions depending on

the function of design.

Design Education: inventive; ingenious; new

clever; innovation; originality.

Design Training: sensitivity; ingenuity;

contemporary; creativity; imagination; skill;

aptitude; resourceful

Design Practice: novel; modern; advancement.

The only drawbacks of this study was that we

can’t really be too sure about who is going

to be audience. One might try to define and

segregate them in different parts but it’s

difficult to just focus on one. Most of the time

people who turned to NID were the ones who

had no idea what it will be about. In this case

it’s always better to define design as a great

career option and focus on the introduction

of it, rather than engaging the reader in

something which one can’t connect with.

While devising a visual language for

the collaterals, Geetanjali focused on

certain aspects. Like, a common visual

language would have to be devised for all

the publication material with regard to

admission’s announcement 2004-05. The

visual language would be based on the

theme and concept hat client would choose

to carry forward.

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The collaterals should:

Project the philosophy of the institute, and the way the client wants it to be presented.

The theme had to fit the institution both literally and symbolically.

The information had to be precise and not undermined by a layer of the visual language.

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The collaterals should:

Project the philosophy of the institute, and the way the client wants it to be presented.

The theme had to fit the institution both literally and symbolically.

The information had to be precise and not undermined by a layer of the visual language.

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I had a really vague idea of the target

audience when I started working on this

project. It was difficult to narrow it down to

any particular age group. India is a country

where we still talk about family values

and society. It denotes that when we talk

about communication, we can’t limit it

to one person. To communicate a piece of

information we need to inform everyone.

Tell as many people as possible, so that the

right people get to know about it somehow. It

might sound corny, but the more the merrier.

But it was not easy to learn.

Initially I had to go through a more lengthy

process to understand my target audience.

And just for record I would like to mention

that it is really essential to understand

Set of stories to get an idea for the target

audience.

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your target audience, as it can make you

understand your design. It helps you to decide

what kind of language you would like to work

on and what can be your limitations.

I started working on this part by comparing

scenarios. I tried to juxtapose different people

and their situations altogether. I studied what

kind of situations are responsible for one’s

judgement, and what kind of point of views

the family members have. I thought about

teachers and counsellors as well. But all of it

was not enough. Just to have an idea I worked

on two significant case studies, which aided

with a deeper understanding.

30

I had a really vague idea of the target

audience when I started working on this

project. It was difficult to narrow it down to

any particular age group. India is a country

where we still talk about family values

and society. It denotes that when we talk

about communication, we can’t limit it

to one person. To communicate a piece of

information we need to inform everyone.

Tell as many people as possible, so that the

right people get to know about it somehow. It

might sound corny, but the more the merrier.

But it was not easy to learn.

Initially I had to go through a more lengthy

process to understand my target audience.

And just for record I would like to mention

that it is really essential to understand

Set of stories to get an idea for the target

audience.

31

your target audience, as it can make you

understand your design. It helps you to decide

what kind of language you would like to work

on and what can be your limitations.

I started working on this part by comparing

scenarios. I tried to juxtapose different people

and their situations altogether. I studied what

kind of situations are responsible for one’s

judgement, and what kind of point of views

the family members have. I thought about

teachers and counsellors as well. But all of it

was not enough. Just to have an idea I worked

on two significant case studies, which aided

with a deeper understanding.

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This prospectus was provided to us for the

batch 2009-2010. I have gone through this

one over 100 times, but never analysed it.

I had no knowledge of rhythym, harmony,

typography when I saw it. But after

analysing it I can say that there could have

been more levels of hierarchy. One thing

was for sure, this publication had put

forward pictures of the given discipline and

made them look interesting. It followed a

really simple language, and the cover was

quite impressive for aspirants.

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This also followed the simplicity, with

an interesting language of lines. This

publication was treated beautifully with

silver colour, giving it a serene and chic

look. Silver didn’t force a feeling on the

reader, but did stand out and looked special.

Typographically it had the same outcome as

the earlier one.

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This prospectus had this very interesting

use of circles. It was not revolutionary but

very subtle. I believe there could have been

more treatments, but circles do have a

limitations. No wonder how beautiful and

interesting they look, they can be used in a

number of ways... And one needs to go out of

the way to understand and reflect that.

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This was the latest I was provided with, it

was interesting for sure. There were pros

and cons for this one also. Regardless, this

one was quite inspiring because of it’s

typography and categorisation of content,

which was handled beautifully. The page

size was different, it felt different after

holding it and it obviously gave a really

sharp navigation through information.

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DesignProcess

This part would be difficult to segregate

in different parts as one lead to the other.

Everything was part of a process, hence had

a strong connection with each other. Each

concept grew together, think about one and

suddenly get an idea for the other one. That

is how I started to work on it. I tried to focus

on the richness and attention grabbing factor

of the language. I wanted the language to

be loud enough to attract anyone’s attention

and make sure that people don’t miss out

details. I wanted the language to interest

anyone and everyone. The use of colors and

type was in a need of something new and

unpredictable. I wanted to give a different

look to NID and the campaign itself. I tried

to think of the students coming in and how I

can get their attention.

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It was really

important to stand

out. In today’s era

when there are

so many design

institutes coming

up, the client had

to make sure that

they put across

that they the best.

Client needed more

exposure with a

peculiar language,

which could attract

people and talk

about old values,

while depicting

the priority of the

institute.

If we have to divide

them roughly,

then we can put

them under three

parts, where three

concepts were

explored majorly.

Each one of them

were related, but

in an unusual way.

I tried to work on

something which

is simple yet

interesting. I was

craving to work on a

concept I didn’t work

on. I didn’t want to

look for something

revolutionary,

instead I wanted to

go with something

I haven’t worked

on. As some people

say, there is nothing

original in this

world.

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These are few

image treatment

explorations. We

decided on few

typefaces, and then

I was trying to

figure out a suitable

treatment, which

would not only

enhance the look

of publicaiton but

will look interesting

individually also.

I tried playing with

contrast and figure

out interesting

compositions with

the help of type and

pentool. They looked

interesting, but I

didn’t find them

promising enough.

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Concepts Following the three

major divisions of

concepts.

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In this concept, I

tried to play with

transparency of

images. I wanted the

feel of excitement

to take charge and

make the user

excited about each

spread. It was all

about creating

suspense. Everything

was based on a

grid, but had a

surprise element.

The composition

would have changed

according to the

image. This concept

was actually inspired

from puzzles, where

you what is there but

still you don’t have

a complete image

of the same. In this

concept I could have

enjoyed hide and

seek with images.

This concept gave

me the liberty to

emphasis in such

a way that I could

change the pattern

of the picture itself.

But this concept

was dependent

on images The

drawback of this

concept was that

if we could not

gather good images,

this wouldn’t have

look interesting.

It was not just

about making

simple pictures

look interesting, it

could have changed

meanings with

the compositions.

But having a

language completely

dependent on

images didn’t seem

like a good idea.

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This one was

actually born out

of the first concept

but was more

in detail. In this

each campus had

a shape made out

of blocks and that

governed the layout

of each campus and

individual spreads.

It also gave a feel

of a puzzle. This

concept was inspired

from different

thought processes

of people applying

for admissions every

year. It was a play

of composition,

yet again, with

images. It had the

same drawbacks

initially, that’s why I

worked on different

shapes to identify

different campuses.

Images looked

like tiny pieces

coming together

to form a bigger

picture. I wanted

to make the work

look interesting

and tempting

enough to look at.

I wanted to break

the accustomed

alignment and

placement of the

images. The work

was the most

important thing,

hence needed to be

treated differently.

The ‘but’ in this

concept was that, it

was too simple. If

I was playing with

the images so much

I didn’t want to

play with the text

drastically. I wanted

to keep the text

subtle. The problem

would have occurred

while treating

pages without

images, which

were quite a few of

them. Introducing

a another approach

for the later spreads,

for admission

information, did

not seem like a

good idea. I wanted

it to be a different

document, but not

something which

cannot have the

same language.

53

54

The fundamental importance of creating a visual

vocabulary through drawing, the development of

aesthetic judgment, values of form, proportion,

image and word have become an integral part of

learning graphic design at NID.During their period of study, students in graphic

design are encouraged to work on a variety of

projects, majoring in the selected sub-domain of

graphic design. The areas covered include

typography & type design, publication design,

image making, illustration, photography,

packaging, print design, corporate identity,

branding and information & communication

systems like signage or way �nding. Students, on

successful completion of the programme would

have acquired the competencies to �nd

placements with leading graphic design agencies

working in the area of branding, publication

houses, and communication design �rms. They

could also start their own design studios.

The ultimate aim is to stimulate the

development of independent critical judgment,

sound research skills, the ability to think

creatively and practice design as a professional.

The last decade or so has witnessed a near total

transformation in the way a graphic designer

works. The expansion and application of the

electronic media has made graphic reproduction

technologies more accessible to the designer.

Paradoxically, traditional skills have become

more necessary than before. Quality and

creative solutions contextual to the user’s needs

are still a basic human input.

A graphic design student, in addition to a

thorough grounding in design abilities and

theoretical issues, undertakes the study of the

cultural and historical context in which designers

need to function, as well as of the social and

ethical factors that in�uence design decisions.

graphic. design. gdpd. pgdpd. ahmedabad.

ELIGIBILITY CRITERIA PGDPD Degree in any

discipline, OR Diploma in Design (under 10+2+4yr)

ELIGIBILITY CRITERIA FOR GDPD as per details

provided for common GDPD

Indian Animation industry is now opening up to original ideas to mark its own identity in the global animation map.

animation. film. design. gdpd. pgdpd. ahmedabad campus

ELIGIBILITY CRITERIA PGDPD Degree in any discipline, OR Diploma in Design (under 10+2+4yr)

ELIGIBILITY CRITERIA FOR GDPD as per details provided for common GDPD

For this there is an ever-increasing demand for trained human resources and thinking minds as animators, content creators and mentors. Animation programme at NID, since its inception has always nurtured and mentored uniqueness both in the global and the local context.

The objective of this programme is to enable students to �nd solutions to complex problems in various �elds of communication design using animation �lm making as a creative medium.

Initial part of the 1st semester, students get introduced to basic design skills and topics for broader understanding of subject and context of design education before they get introduced to knowledge areas pertaining to animation design in particular, as well as communication in its social and cultural contexts. In the later semesters, students are exposed to a workshop and project mode of learning where they experiment with various mediums ( e.g. 2D,3D,Clay,Mixed Media, Pixilation, Experimental, Graphic Narratives etc) to tell animation stories of many kinds. In addition, for students’ experiential learning,

cross-disciplinary campus life, NID Film Club, Action Analysis, Field Visits, Case Study and other interactive sessions always give a value added experience. After the initial inputs and dynamic curriculum, students’ projects eventually result in a unique and original product, which also brings various international and national awards and recognition from time to time.

The department also exposes students with Chitrakatha- a biennial student international animation festival where many national and international experts of animation world come, share and interact about their work with the students.

Graduates of this programme �nd rewarding careers as animators, character designers, story-board artists as well as creative directors, producers, consultants and designers in many organizations such as Channel [V], MTV, Nickelodeon, Cartoon Network, Tata Interactive, Infosys, Cognizant to name a few and also as individual designpreneur or as faculty/designers at various design schools in India, including their alma mater (NID), and abroad.

55

The fundamental importance of creating a visual

vocabulary through drawing, the development of

aesthetic judgment, values of form, proportion,

image and word have become an integral part of

learning graphic design at NID.During their period of study, students in graphic

design are encouraged to work on a variety of

projects, majoring in the selected sub-domain of

graphic design. The areas covered include

typography & type design, publication design,

image making, illustration, photography,

packaging, print design, corporate identity,

branding and information & communication

systems like signage or way �nding. Students, on

successful completion of the programme would

have acquired the competencies to �nd

placements with leading graphic design agencies

working in the area of branding, publication

houses, and communication design �rms. They

could also start their own design studios.

The ultimate aim is to stimulate the

development of independent critical judgment,

sound research skills, the ability to think

creatively and practice design as a professional.

The last decade or so has witnessed a near total

transformation in the way a graphic designer

works. The expansion and application of the

electronic media has made graphic reproduction

technologies more accessible to the designer.

Paradoxically, traditional skills have become

more necessary than before. Quality and

creative solutions contextual to the user’s needs

are still a basic human input.

A graphic design student, in addition to a

thorough grounding in design abilities and

theoretical issues, undertakes the study of the

cultural and historical context in which designers

need to function, as well as of the social and

ethical factors that in�uence design decisions.

graphic. design. gdpd. pgdpd. ahmedabad.

ELIGIBILITY CRITERIA PGDPD Degree in any

discipline, OR Diploma in Design (under 10+2+4yr)

ELIGIBILITY CRITERIA FOR GDPD as per details

provided for common GDPD

This language was based on my initial hand

drawn explorations. In this I used type as a

tool. This concept was all about playing with

type and creating interesting compositions

based on the information and the kind

of attention it needs. It had very strong

hierarchy levels, which made the spreads

interesting and gave it a loud and confident

Indian Animation industry is now opening up to original ideas to mark its own identity in the global animation map.

animation. film. design. gdpd. pgdpd. ahmedabad campus

ELIGIBILITY CRITERIA PGDPD Degree in any discipline, OR Diploma in Design (under 10+2+4yr)

ELIGIBILITY CRITERIA FOR GDPD as per details provided for common GDPD

For this there is an ever-increasing demand for trained human resources and thinking minds as animators, content creators and mentors. Animation programme at NID, since its inception has always nurtured and mentored uniqueness both in the global and the local context.

The objective of this programme is to enable students to �nd solutions to complex problems in various �elds of communication design using animation �lm making as a creative medium.

Initial part of the 1st semester, students get introduced to basic design skills and topics for broader understanding of subject and context of design education before they get introduced to knowledge areas pertaining to animation design in particular, as well as communication in its social and cultural contexts. In the later semesters, students are exposed to a workshop and project mode of learning where they experiment with various mediums ( e.g. 2D,3D,Clay,Mixed Media, Pixilation, Experimental, Graphic Narratives etc) to tell animation stories of many kinds. In addition, for students’ experiential learning,

cross-disciplinary campus life, NID Film Club, Action Analysis, Field Visits, Case Study and other interactive sessions always give a value added experience. After the initial inputs and dynamic curriculum, students’ projects eventually result in a unique and original product, which also brings various international and national awards and recognition from time to time.

The department also exposes students with Chitrakatha- a biennial student international animation festival where many national and international experts of animation world come, share and interact about their work with the students.

Graduates of this programme �nd rewarding careers as animators, character designers, story-board artists as well as creative directors, producers, consultants and designers in many organizations such as Channel [V], MTV, Nickelodeon, Cartoon Network, Tata Interactive, Infosys, Cognizant to name a few and also as individual designpreneur or as faculty/designers at various design schools in India, including their alma mater (NID), and abroad.

look. This language was fresh and screaming

for attention, which the client was in need

of. This language was not just interesting

for students, and served for information

for elders. With this concept one could

explore layouts and treat pages differently

as everything was dependent on text.

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While I was trying to focus on the treatment

I tried to work on few sizes and paper

specifications as well. We finally decieded on:

Closed size: 8.5” x 11.5”

Open size: 17” x 11.5”

Pages: 64 + 2 gate folds

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This was one of the most important stage

in the design process, as it helped me

decide the number of pages I wanted for

the publication. It’s called pagiantion, and

helps in planning out a publication . This

is one of the first paginations, as I eneded

up editing them on a smaller scale.

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Methodology We decided to go with the loud language

as it served our purpose exactly the way we

wanted. The hierarchy levels created by the

type helped us play around with the layout

and drive attention to major information.

Through this concept we could focus on

the information, which is necessary. We

could make important things impossible to

be missed out by a person who is flipping

through the brochure or surfing the website.

In this concept, we created a flow for the

user. We tried to take the liberty of playing

with users’ journey through the information

guide.

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Part 1. Introduction Part 2. Brochure Part 3. Web OutputPart 4. Advertisement & PosterPart 5. Insight

Project Documentation.Elective two.

© Nidhi Singh RathoreGDPD 2009