INFORMATION SYSTEMS @ HUL Presented by: Amandeep Singh Jasdeep Chawla Pooja Khullar Prabhjot kaur
Nov 22, 2014
INFORMATION SYSTEMS @
HUL
Presented by:Amandeep SinghJasdeep Chawla
Pooja KhullarPrabhjot kaur
CRM(Customer Relationship Management)
Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers
CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments.
CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.
Use of CRM in Hindustan Unilever:
Front office operations
Back office operations
Business relationships
Analysis
Operational CRM
SCM
• The objective is to catalyze HUL's growth by ensuring that the
right product is available at the right place in right quantities,
in the most cost-effective manner.
• HUL's products, manufactured across the country, are
distributed through a network of about 7,000 redistribution
stockiest covering about one million retail outlets.
• The general trade comprises grocery stores, chemists,
wholesale, kiosks and general stores.
Activities
SCM
Product Development
Production
Sourcing
Logistics
Components of SCM
Customer Service – Front end Customer Service – Plan Supply management Manufacturing
ERP(Enterprise Resource Planning)
• Transaction Processing System.
• Generating historic reports.
• Designed for internal use.
• Implements sequential planning.
• It helps to enhance its supply chain system, check
stock inventory online, and gain a deeper
understanding of customer requirements.
Areas of application
• Performance Appraisal and Competency
Enhancement system.
• Performance Development and Planning
system.
• Legal Back-Office System.
• Generating Branch Reports.
WAN(Wide Area Networking)
Chennai
Delhi
Mumbai
Calcutta
HUL WAN Overview
Satellite
Internet
Airtel, BSNL,
Reliance, Tata
Remote
VSAT NETWORK
BangaloreUnilever BT-GVPN
• 260+ Last Miles (LL + MPLS)• 15 Metro Ethernet links• 110 Mbps MPLS B/w on CORE• 191 VSAT Sites – Total.• Primary VSAT b/w to 47 sites• 45Mbps for DC-DR.• 12 Mbps Global MPLS• 50 Mbps Internet.
Network Growth Trend (2005 to 2008) HUL
2005 2006 2007 20080
50
100
150
200
250
300
Leased Line Trend
P2P ISDN
ME MPLS
Sites Total B/w
• P2P, FR links give way to MPLS and MEN• MPLS and MEN give L2 and L3 functionality• ISDN and FR almost obsolete in current scenario
Trends : Ethernet—The “Next Utility”
WaterGas
ElectricityEthernetEthernet
Dominates the LAN
•Native interface
•Plug-n-Play
Flexibility
•Bandwidth can be added in small increments as and when
required
•Single interface can connect to multiple services
•Internet, VPN, Extranet supplier, Storage Provider
Advantages : Ethernet as a Leased Line
Cont…
Ease of use
• Widely available, well understood technology.
• Simplifies network operations to enterprises.
Cost Effectiveness
• Widespread use of Ethernet interface.
• Purchase bandwidth only as and when needed.
• No need to add hardware for upgradation of bandwidth.
Why does Enterprises need Ethernet?
64 Kbps128 kbps
2 Mbps
45 Mbps
155 Mbps
622 Mbps
2.5 Gbps
Gaps in Data Services
Branch Office Intranet 64 kbps to 10 Mbps
Enterprise Corporate VPN 2 Mbps to 100 Mbps
Enterprise Corporate Internet
Enterprise Business ContinuityInternet Access
100 Mbps to 1 Gbps
Storage Area Networking 1 Gbps and above
Service Provider POP to POP connectivity
SP metro connectivityE-commerce Hosting
100 Mbps to 1Gbps1Gbps and above
Some Applications with Flexible Bandwidth Needs
Provide “Carrier-Class” Data Service (Private Line) with Flexible Speeds
Metro Ethernet Network in HUL
• Introduced by Reliance Communications in 2005,
first link commissioned between Bangalore and
Mumbai (5Mb).
• HUL saw great cost benefits in terms of Device
requirements and bandwidth upgrades.
• Link stability and ease of use has improved
acceptability within HUL, all major offices are
connected on MEN only.
Cont…
• MEN so far very stable and gives better uptimes.
• HUL uses Bandwidth on Demand Extensively.
• Currently HUL has 15+ ME links, with aggregated
capacities of 64Mb+ on MPLS, 125Mb+ on ME
P2P, 45Mb+ on Internet.