Information Strategy

metatorial services inc * 206 706 3078 * [email protected]

Laughing WITH the CIO

Leading with information in the Information age

Bob BoikoPresident, Metatorial Services

Senior Lecturer U. Washington [email protected]


Bob Boiko• Consultant

– Boeing, Motorola, Microsoft, Honeywell– UN World Food Program, Edgerton

Foundation• Author

– CM Bible – Laughing at the CIO

• Teacher– iSchool, University of Washington– The iSchool CMS Curriculum– MSIM Program

• Business Man– CM Pros– Metatorial Services

• Programmer– Database and XML systems


What’s the point of information?

• Enlighten the understanding

• Please the imagination

• Move the passions

• Influence the will

http://www.socialstudiesforkids.com/graphics/socrates_teaching.jpg

http://members.aol.com/histrhet/RHET0130.html


Information is communication. Information systems

simply help you talk to people

who are not in front of you.


How do information systems work?


Information Strategy

If we deliver the right information to the right people in the right way, it will help us meet our goals.


Know your goals

Statements, made by someone in authority that convey what the organization wants to achieve.


A goals taxonomy


Exercise: Your goals taxonomy


Enterprise Information Strategy

If we deliver the right information to the right people it will help us meet our goals.

Goals

Audiences Information


An

In

teg

rate

d S

trate

gy


Strategic Triples

What Information to which Audiences to meet which Goals

What Information to which Audiences to in which Publications

What Information from which Authors and Sources to which Audiences

What Workflow for which Information to produce which Publications

Org Centered

User Centered

Contributor Centered

Team Centered


Exercise: Your strategy statement


In a room with the marketing guy, the finance guy, the operations guy, and all the other guys,

the information guy has a place.

At the very least, she can add an information

perspective to the other perspectives in the room.

At the very most, she can use information to lead her team, her department and her whole organization.

With a well-coordinated team of information guys behind her

she can be the most effective guy in the room.


Want More?

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