Information Processing Module 20
Feb 24, 2016
Information ProcessingModule 20
What is Memory?Process of encoding, storage, and retrieval.
Learning that persists over time.
Encoding▫ Get info inStorage▫ Retain the infoRetrieval▫ Getting the information out
In-Class Activity—A Look Into Memory
Take out a sheet of paper
Write down, in order, all responses that come to mind
Ready?
What are the names of the seven dwarfs in the story of Snow White?
Don’t ask a friend!
What are the names of the seven dwarfs in the story of Snow White?
Difficult?
Why?▫Never learned the names (encoding)▫Length of time (storage)▫Distractions (retrieval)
What if you had a list to choose from?
Grouchy Gabby FearfulSleepy Smiley JumpyHopeful Shy DroopyDopey Sniffy WishfulPuffy Dumpy SneezyLazy Pop GrumpyBashful Cheerful TeachShorty Nifty HappyDoc Wheezy Stubby
What are the names of the seven dwarfs in the story of Snow White?
The names…▫Sleepy, Dopey, Grumpy, Sneezy, Happy, Doc
& Bashful
Get more names correct with list?
Why?▫Recall vs. Recognition
What are the names of the seven dwarfs in the Disney movie Snow
White?Feel like you knew a name but couldn’t recall it?
Why?▫Tip of the tongue phenomenon▫Retrieval failure
In-Class Activity – Part 2…Turn your paper over or fold in half
Write down the names of the seven dwarfs
Easier than before?▫Short term memory vs. long term memory
Encoding: Getting Information In
Automatic Processing
▫Time▫Space▫Frequency▫Well-learned material
Effortful Processing
Encoding: Getting Information In
Effortful Processing Ebbinghaus: Rehearsal & Overlearning
How do we encode?Serial Position Effect
How do we encode?Spacing Effect
Distributed vs. CrammingRehearsal
Primacy & Recency
What do we encode?Meaningful Information
▫Personally meaningful▫Related to previously learned info
Encoded Images▫Mental “pictures”▫Mnemonics▫Kids Please Close Our Front Gate Slowly
What do we encode?Organized Information
▫Chunking ROY G BIV Phone numbers… 867-5309
▫Hierarchies
This might help you study…
Let’s test your encoding!iclicker question
According to the serial position effect, when recalling a list of words you should have the greatest difficulty remembering those:
A) at the beginning of the listB) at the end of the listC) in the middle of the listD) at the beginning and the end of the
list
iclicker questionYou are most likely to automatically encode information about:
A) Politicians namesB) New phone numbersC) What you did before and after you ate
breakfastD) What we learn today
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Storage: Retaining the Information
SensoryMemory
Working/Short-term
MemoryLong-termMemory
Encoding
RetrievalEncoding
Events
Retrieval
Storage- Retaining the Information Sensory Memory
Fleeting representation unless we attendLasts for ~ second
Iconic & Echoic
StorageWorking/Short-Term Memory
20 secs – couple minutes“Hold” a limited amount of info (7 +/- 2)
No active processing = no short-term memories disappear
StorageLong-Term Memory
Info stored; can be retrievedLasts indefinitely
Can hold billions of pieces of info
Storage- How do we do it?Synaptic Changes
Pathway of neural activation creates a stored memory
Path reinforced with use
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StorageStress Hormones
Heightened emotions = stronger memoriesBoosts activity in memory-forming brain areas
More replay= stronger connections Can we take a pill for this?
StorageImplicit Memory
▫Memory for procedures & skill acquisition▫Ex: Driving a car▫Cerebellum
Explicit Memory▫Memory for facts & experiences▫Ex: Who was your first kiss?▫Hippocampus-temporary storage site▫Cortex
Retrieval- Getting Information Out
3 Retrieval Types▫Recall: generate information ▫Recognition: identify items ▫Relearning: learn material for a second time
RetrievalRetrieval Cues:
Anchor points used to access the info later
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RetrievalContext Effects
Remember better if cues present at encoding are present at retrieval
Mood-Congruent MemoryRecall experiences consistent with current mood
Retrieval
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Déjà Vu Familiar situation can trigger feelings of “I’ve been here before”
Another Activity…2 volunteers
1 with musical knowledge (majors, private lessons)
1 with little musical knowledge
Retrieval & ExpertiseExpertise Development
Central concepts become increasingly elaborated, organized & interconnected
Iclicker QuestionWhen 80-year-old Ida looked at her old wedding pictures, she was flooded with vivid memories of the early years of her marriage, which she had not thought about in decades. The pictures served as powerful:
A) Encoding cuesB) Iconic memoriesC) Implicit memoriesD) Retrieval cues
Iclicker QuestionMemory of facts is to ________ as memory of skills is to ________.
A) Brainstem; HippocampusB) Explicit Memory; Implicit MemoryC) Automatic Processing; Effortful
ProcessingD) Short-term Memory; Long-term
Memory
So could our memory ever be too good?
The women who can’t forget…
http://www.youtube.com/watch?v=SoxsMMV538U&feature=related
Mini-writing #9You have a friend who is struggling in a class. Now that you know so much about memory, identify 2 effects that we have learned about in class that pertain to memory that could help him. Explain each effect and how each effect would improve his test performance.
Effortful processing Rehearsal OverlearningSerial position effect Spacing Effect ImageryMeaningfulness Mnemonics Chunking Retrieval Cues Hierarchies Context Effects Sleep