Information & Marketing Architecture Portfolio

March, 2011

Information & Marketing Architecture ePortfolio

www.fourtheconomy.com

Information & Marketing ArchitecturePORTFOLIO:

For both private companies and public organizations, it is a crowded, noisy marketplace. Customers and stakeholders are bombarded with messages, images and impressions. Without an organized marketing and communications strategy, brands become diluted and marketing messages become unclear and inefficient. Fourth Economy examines the big picture surrounding our clients marketing and communications needs by placing ourselves in the most important position relative to your organization… your customer. We stay on the cutting edge of emerging marketing techniques, new and social media and creative information design practices to offer a fresh outlook to your business. We are not a marketing firm. We are strategists considering the big picture of your organization.

Many public organizations fail to recognize that, although they have differing missions, their business progression should be very similar to that of private industry. Fourth Economy takes into consideration each client’s growth stage and creates a customized plan using the services below for optimal marketing results. Each of the services listed below can be applied in any growth stage, however, generally are weighted differently for each stage and depend on desired needs/results.

ABOUT OUR SERVICES

Brand Development & ManagementWe assist in developing key concepts necessary to build a strong brand from the ground up. This service includes creative design and ongoing management of image assets to build a consistent identity across multiple channels.

Message & Content DevelopmentMassaging a message for distribution and the medium used to communicate play important roles in desired effect. Understanding both ends of this spectrum, Fourth Economy remains on the cutting-edge of marketing and communication trends to create innovative strategies for implementation, analyze existing plans and/or manage campaigns to ensure information falls on attentive ears.

Customer Service AnalysisWe work to understand our clients’ approach to customers and provide a detailed analysis of complete customer experiences, noting areas of improvement against industry best practices. We help our public sector clients develop clean messages that articulate the value of the services being provided in both qualitative and quantitative ways.

Competitor StrategyThe reality of the economic recovery is that the strong have survived and the competition going forward will be intense. While we cannot eliminate the competition, we can gain a better understanding of how your competitors operate and provide solutions to strengthen market position.

Relationship BuildingThe cost to retain a customer is significantly cheaper and more valuable than finding new clients. Fourth Economy analyzes clients’ existing climate and recommends customer retention strategies to reinforce your credibility. Similarly the cost to maintain a primary funder of an organization is equally important. The message may be slightly deeper but the methods and frequency of communication should be the same for an organization-funder relationship as it is for a business-customer relationship.

Product Innovation StrategyStale bread can either be thrown out, or you can use it to make croutons. Products and ideas are the same way. We provide a quality analysis of client products and ideas and recommend innovation strategies and techniques to decommission an old idea, breathe life into a stale idea or launch a new idea.

Unbiased AdviceAt our core, the Fourth Economy team is an economic strategy firm and we offer Information & Marketing Architecture services because our clients need the assistance. We are not a big design firm or a print, video or web development firm, so we are not focused on recommending those types of services to our clients. Instead, we work with clients to tailor the best communications and messaging tools and identify the resources needed to execute on those plans.

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For additional information on the Mylan Classic identity, please contact:Chase McClain, Tournament Director

(724) [email protected]

Stylesheet

Name & LogosIn text format, the “Mylan Classic presented by CONSOL Energy” should always be represented as shown. In graphic format, any of the images below are appropriate, with preference given in the order shown. The Consol Energy mark should be used in all instances, unless directed/approved by Tournament Director. Reversed and single color marks should be used when necessary based on dictated design. Spacing around all aspects of the logo should be greater than or equal to the thickest portion of one of the swooshes.

Red - PinkPAN. 193 CHEX. #c72044RGB. 199 . 32 . 68CMYK. 16 . 100 . 72 . 4

AquaPAN. 298 CHEX. #00b5e6RGB. 0 . 181 . 230CMYK. 70 . 6 . 2 . 0

GoldPAN. 457 CHEX. #c6a62eRGB. 198 . 166 . 46CMYK. 24 . 31 . 100 . 1

Light BluePAN. 5493 CHEX. #8cabb0RGB. 140 . 171 . 176CMYK. 47 . 23 . 28 . 0

Dark AquaPAN. 5473 CHEX. #106470RGB. 16 . 100 . 112CMYK. 89 . 47 . 46 . 18

NeutralPAN. 482 CHEX. #ddcfb8RGB. 221 . 207 . 184CMYK. 13 . 15 . 27 . 0

ColorsThe following colors should be used to represent the Mylan Classic, where appropriate.

PRIMARY COLORS

FontsThe Mylan Classic logo is designed using the standard Mylan logo identity and Phoenix Script FLF with standard tracking.

Phoenix Script FLF

SECONDARY COLORS

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Mylan Classic Event IdentityLogo development, color palette, font treatment

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Name & Logos Colors

TechBelt Stylesheet

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Belt AquaPAN. 627 CHEX. #023334RGB. 2 . 51 . 52CMYK. 91 . 58 . 64 . 59

Fonts

The TechBelt logo is designed with Walkway Black using tracking of 50 and Walkway Semi Bold. The suite of Walkway fonts is suitable for use in materials. For those without the Walkway suite, or, for cross-functional use, Century Gothic and Trebuchet are adequate functional fonts when used alongside the TechBelt logo and identity.

Walkway BlackWalkway Semi BoldCentury GothicTrebuchet

In text format, TechBelt should be referenced as one word with capitalization as shown. In graphic format, any of the images below are appropriate, with preference given in the order shown. Vertical and reversed marks should be used when necessary based on dictated design.

For sizing, space should be maintained of at least 1/2 of the orb width completely surrounding the entire mark. In the example to the right, no text or portions of any other mark should appear within the box shown.

ElementsThe three bars seen below and at the top of this page may be used as an additonal identity element. Only the three colors represented here (Belt Aqua, Tech Green, Steel Gray) can be used, however it does not matter the order in which they appear. The bars must always appear horizontal and maintain a horizontal bleed off either the page or an object. They can be any size, but they must be in equal thirds (1:1:1 ratio). The area of this bar element (all three colors together) should be less than 1/10 of the object from which they bleed.

Tech GreenPAN. 371 CHEX. #5C6C2FRGB. 92 . 108 . 47CMYK. 63 . 39 . 100 . 25

Steel GrayPAN. 446 CHEX. #444444RGB. 68 . 68 . 68CMYK. 67 . 60 . 59 . 44

Cleveland BluePAN. 433 CHEX. #112220RGB. 17 . 34 . 32CMYK. 81 . 62 . 67 . 74

Akron BluePAN. 5477 CHEX. #4E696ARGB. 78 . 105 . 106CMYK. 71 . 46 . 51 . 20

Pittsburgh GoldPAN. 143 CHEX. #EAB024RGB. 234 . 176 . 36CMYK. 8 . 32 . 98 . 0

Youngstown GrayPAN. 424 CHEX. #727272RGB. 114 . 114 . 114CMYK. 56 . 48 . 47 . 14

For questions regarding the TechBelt identity, or appropriate design usage, please contact GSP Consulting Corp. at 412-765-1180 or [email protected].

TechBelt Project IdentityLogo development, color palette, font treatment, element design

My-Registrar Software CollateralGraphic design, layout, brand development, copy writing, photo assetsCO

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Grow Your Enterprise

Green Economy Solutions:Building the Green Future of Businesses, Nonprofi ts and Communities

First-movers and early adopters always capture a larger share of new and emerging markets. GSP Consulting believes that there are signifi cant opportunities for businesses, nonprofi ts and governments in the green economy. However, the benefi ts will only be awarded to those who understand the green marketplace, what funding sources are available and where their niche or competitive advantage exists. GSP’s multi-disciplinary approach and unique public and private sector perspective allows us to help our clients successfully navigate this emerging and ever-changing environment.

The GSP team works with a range of clients including: companies, nonprofi ts, associations, universities and governments every day to navigate the green marketplace. GSP designs sustainable development strategies, creates ground-breaking public policy and seeks sources of non-dilutive funding from federal, state and local governments to support clients. GSP professionals are entrepreneurs by nature and bring creativity and passion to work with your organization.

GSP helps clients by:

Funding acquisition for green initiatives and innovations Securing federal and state discretionary draw-downs Writing strategic federal and state grants Facilitating incentive development and negotiation Building partners and aligning assets

Planning place-based, green economic development strategies Analyzing how industries and strategies fi t into a regional green economy Incorporating sustainable best practices as part of comprehensive strategic plans Creating public-private partnerships to support green economic development

Public policy development and implementation Designing policy and leveraging political relationships Building relationships between traditional businesses and green economy leaders Spearheading grassroots lobbying to elevate clients’ issues

GSP is a trusted advisor having worked in a variety of green economy sectors including:

Advanced Manufacturing Clean and Alternative Energy Economic Development Collaboratives Higher Education Nonprofi t Organizations Real Estate Development State and Local Governments

GSP Consulting Corp.100 West Station Square DriveLandmarks Building, Suite 500Pittsburgh, PA 15219

Main: (412) 765-1180Fax: (412) 765-1480

www.gspconsulting.com

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GSP Corporate Service CollateralGraphic design, layout, brand development, copy editing, photo assets

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100 West Station Square DriveLandmarks Building, Suite 500

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1-877-GSP-CORPwww.gspconsulting.com

WHITE PAPER

12 Tips for SubmittingGrant Proposals:

The American Recovery and Reinvestment Act

By Tim Hindes, Grants Manager & Creative DirectorGSP Consulting, November 2009

ARRA Grant Writing White PaperGraphic design, layout, copy writing, photo assetsWH

ITE

PA

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Parks & Recreation White PaperGraphic design, layout, photo assets

WH

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Economic Architecture GraphicsConcept sketches, illustration, illustration manipulation, graphic design, logo developmentCO

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Green Product Labels & Certifications

GENERAL ANSI ASTM CHPS ISO LEED NSF Other*

CERTIFICATION PROCESS

GENERAL INFORMATION AUDIT GENERAL PRODUCT CATEGORY CREATED BY PRODUCTS CERTIFIED MANUFACTURER

CERTIFICATION INFORMATIONCOMPLIANCE WITH STANDARDS

Cool Roof Rating CouncilAttribute: Roof CoolnessSystem: RatingAcronym: CRRCwww.coolroofs.org

Roo ng Cool Roof Rating Council

1,300+ $1,000 to $6,000 Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Score from 0 to 1

C13

71, C

1549

, E9

03,

& E

1918

Energy StarAttribute: EnergySystem: Label

www.energystar.gov

Appliances, Building products, Commercial food products, Home electronics, Of ce equipment, & Other commercial products

U.S. Environmental Protection Agency

44,000+ No cost Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:None

FloorScore® Attribute: Indoor Air QualitySystem: Label

www.scscerti ed.com/gbc/ oorscore.php

Ceramic ooring, Laminate ooring, Linoleum, Rubber ooring, Vinyl, Wall base, & Wood ooring

Resilient Floor Covering Institute

44+ Not available Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:None

GREENGUARD®

Attribute: Indoor Air QualitySystem: Label

www.greenguard.org

Bedding, Building products, Cleaning & maintenance products & systems, Electronic equipment, Furniture, Of ce equipment, & Visual display products

GREENGUARD Environmental Institute

200,000+ $10,000 to $40,000

Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Children & Schools; Indoor Air Quality

®

Green LabelAttribute: Indoor Air QualitySystem: Label

www.carpet-rug.org

Carpet Carpet and Rug Institute

Not available Not available Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Label & Label Plus

Indoor Advantage™ Attribute: Indoor Air QualitySystem: Label

www.scscerti ed.com/gbc/indooradvantage.php

Furniture & seating systems & components Scienti c Certi cation Systems

290+ Not available Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:None

Indoor Advantage™ GoldAttribute: Indoor Air QualitySystem: Label

www.scscerti ed.com/gbc/indooradvgold.php

Adhesives & sealants, Composite wood & agri- ber products, Doors, Flooring underlayment, Furniture & seating, Paints & coatings, Textiles & ber, & Windows

Scienti c Certi cation Systems

490+ Not available Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:None

Recycled Material ContentAttribute: Recycled ContentSystem: Label

www.scscerti ed.com/gbc/material_content.php

Building products Scienti c Certi cation Systems

350+ Not available Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Percentage

WaterSense®

Attribute: WaterSystem: Label

www.epa.gov/watersense

Residential & commercial plumbing products U.S. Environmental Protection Agency

1,000+ Determined by EPA licensed certifying bodies

Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:None

SS

SS &EA

IEQ 140 &332

IEQ

IEQ

IEQ

IEQ

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Sc

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BIFM

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WEIEC Guide

65

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OUTSIDE NUMBER OF COST TO

Sustainable Attributes Veri cation and Evaluation™ Attribute: VariesSystem: Claim Veri cationAcronym: SAVEwww.saveprogram.icc-es.org/

All products International Code Council

2+ $5,000 Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:None

Varies

Sustainable Choice™Attributes: MultipleSystem: Certi cation

www.scscerti ed.com/gbc/sustainable_choice.php

Carpet Scienti c Certi cation Systems

110+ $15,000 to $25,000

Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Silver, Gold & Platinum

140

National Sanitation FoundationAttributes: MultipleSystem: Certi cationAcronym: NSFwww.nsf.com

Carpet, Furniture, & Resilient Flooring National Sanitation Foundation

220+ Not available Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Conformant, Silver, Gold, & Platinum

BIFM

A e

3 ID(for

Carpet)

140 & 332

CSA Sustainable Forest ManagementAttributes: MultipleSystem: Certi cationAcronym: CSA/FSMwww.csa-international.org/product_areas/forest_products_marking

Wood Canadian Standards Association (CSA) International

79.3 million hectares (out of 134.1 million hectares of Canadian forest)

Not available Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Chain of Custody

Green Seal®Attributes: MultipleSystem: Certi cation

www.greenseal.org

Building products, Cleaners, Fleet vehicle maintenance, Lodging properties, & Paper & products

Green Seal 2,500+ $3,000 to $10,000

Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:None

IEQ

1402

0 &

140

24

Environmentally Preferable ProductsAttributes: MultipleSystem: Certi cationAcronym: EPPwww.scscerti ed.com/lcs/epp_products.php

Adhesives & sealants, Cabinetry & casework, Carpet, Composite panel products, Doors, Electric power generation, Flooring, Furniture, Paints, Renewable energy, Wall coverings, & Wood treatment technologies

Scienti c Certi cation Systems

16+ Not available Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Yes. Inherent to LCA basis, EPP considers a variety of impacts. 14

024

& 1

4044

ENVIRONMENTALLYPREFERABLE

California GoldAttributes: MultipleSystem: Certi cation

www.green.ca.gov/EPP/standards.htm

Carpet California Department of General Services

18+ Not available Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Gold & Platinum

ID 140

Electronic Product Environmental Assessment ToolAttributes: MultipleSystem: Certi cationAcronym: EPEATwww.epeat.net

Desktop & laptop computers, Integrated systems, & Monitors

Green Electronics Council

1,000+ $1,500 to $90,000Annually

Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Bronze, Silver & Gold

Forest Stewardship Council Certi cation©

Attributes: MultipleSystem: Certi cationAcronym: FSCwww.fscus.org

Wood, Paper, & Other wood products Forest Stewardship Council

13,000+certi cate holders

$2,000 to $4,000per location per year

Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Forest Management, Chain of Custody, & Controlled Wood

MR

EcoLogoM

Attributes: MultipleSystem: Certi cation

www.ecologo.org/en

Covers product sectors: Automotive, Building & construction, Cleaning & janitorial, Consumer, electricity, fuels & lubricants, Of ce furniture, Business, packaging & containers, & Paper; & Services in the Automotive and Printing sectors

TerraChoice Environmental Marketing Inc.

7,000+ $1,500 to $5,000 Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:None

1402

4

LEGEND: Yes No Can Comply with Third-Party Certification, But Not Required Partial Via Standards *Others Listed HerePrinted with vegetable-based ink on recycled paper.

Copyright 2009 © Green Building Alliance

To download this latest version of this chart, visit us online at www.pa-greenbuildingproducts.org.

Cradle to CradleSM

Attributes: MultipleSystem: Certi cationAcronym: C2Cwww.mbdc.com/c2c

Building products McDonough Braungart Design Chemistry

250+ $5,000+ Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Approved Ingredients, Basic, Silver, Gold, & Platinum

ID

D51

16 &

D66

70

Eco OptionsAttributes: MultipleSystem: Label

www.scscerti ed.com/programs/Home_Depot

Commercial & residential building & home products Home Depot 3,700+ $1,500 Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:None

SMaRT© Consensus Sustainable Product StandardsAttributes: MultipleSystem: Certi cationAcronym: SMaRTmts.sustainableproducts.com/SMaRT_product_standard.html

All products except airplanes & vehicles The Institute for Market Transformation to Sustainability

16+ $7,500 to $10,000

Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Sustainable, Silver, Gold, & Platinum

ID

1404

0

Sustainable Forestry InitiativeAttributes: MultipleSystem: Certi cationAcronym: SFIwww.s program.org

Wood, Paper, & Other wood products Sustainable Forestry Initiative

700+ certi ed locations

Not available Third-Party Certi cationPublic Access to MethodPublic CommentMultiple Levels:Forest Certi cation, Chain of Custody, & Fiber Sourcing

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Green Building Alliance Labels & CertificationsConcept sketches, table development, image assets, information architecture, graphic design

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THE MARYLAND-NATIONAL CAPITAL PARK AND PLANNING COMMISSION

To Provide Consulting Services for the Prince George’s County Planning Department Countywide Visioning Initiative

Envision Prince George’s Request for Proposal 29-166

A Proposal to:

GSP Consulting CorporationCorporate Headquarters

100 West Station Square DriveLandmarks Building - Suite 500

Pittsburgh, PA 15219(412) 765-1180

www.gspconsulting.com

Washington, D.C Office209 Pennsylvania Ave SEWashington, DC 20003

(202) 454-5278

Richard OvermoyerPrincipal

[email protected]

GSP Proposal to Maryland-National Capital Park & Planning CommissionGraphic design, layout, complex concept design, photo assets

Key Experience

The GSP Consulting team consists of GSP Consulting, Gannett Fleming, the University of Pittsburgh Center for Social and Urban Research (UCSUR), Clear View Strategies and Liquid Interactive Media.

GSP Team members have worked extensively with regions that present both urban and rural economic and social dynamics. We understand the complexities this can present and have effectively worked to guide and develop asset based strategies designed to avoid and overcome inherent conflicts.

We are confident that the depth of experience featured on this Team in the areas of comprehensive planning, research, economic development, survey design and analysis and information systems is ideally suited to conduct the countywide visioning initiative for Prince George’s County.

GSP Consulting

GSP Consulting will serve as the lead consultant on this project and coordinate the efforts of the consulting team. GSP enables the growth of organizations, companies, communities, and economies through a suite of innovative government and economic development consulting services. Founded in 2001, GSP relies on a revolutionary business model to provide world-class support and value at a responsible price. GSP’s Economic Architecture practice is unique in that it is embedded within a government affairs firm, not a planning or architecture firm. We focus on guiding policy and action from day one.

Headquartered in Pittsburgh, Pennsylvania, GSP has grown to include several office locations around the country with offices in four states and 30 employees. GSP Economic Architecture experts approach projects with an extensive background in economic development, non-profit management, industry attraction, and site selection. GSP’s experience in growth strategy formulation, research, and public/private funding programs, encompasses local, state and federal levels.

Extensive market research is the starting point for GSP’s economic development strategies, so that they can provide a strong and tailored Strategy and Business Plan that is customer driven. GSP Economic Architecture not only specializes in designing, building, and implementing economic development initiatives, but also in securing funds to support them. Their diverse team has served on the front lines of economic development and has pioneered groundbreaking initiatives.

14 Envision Prince George’s | March 2009

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GSP Proposal TemplatesGraphic design, template-building, photo assets

Presented to

[Name or Logo of Proposed Client]

For

[RFP Name or Subject of Proposal]

1.7.2010

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TechBelt E-RIC Grant ProposalPhoto manipulation, map design, complex concept design, graphic designGR

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Matt Light Foundation Pepsi Grant OverviewIllustration manipulation, graphic design, layout

Since 2001, Matt Light has been working with at-risk children in distinct regions across the United States through The Light Foundation, a non-profi t organization dedicated to enhancing America’s youth through education, character-building and work ethic. The Light Foundation works with students in rural Ohio, urban Rhode Island and native american Montana, bringing together adolescents from all three cultural spans. Together, these early-teenagers, identifi ed by teachers as having signifi cant potential but at-risk due to gang involvement, drug abuse or violence, are hosted at a two-week long summer camp on a 600-acre facility in Greenville, Ohio. The Foundation makes a commitment to follow these youth for a four year period. Counselors and instructors are on-hand to teach the very basics- teamwork, unity, trust- while also cultivating these kids on more complex issues- cultural divides, socioeconomic gaps and personal goal-setting. These principals serve as the foundation for the camp, and the teens are required to work together on life-skill lessons, outdoor experiences and problem-solving in a very hands-on, tangible style. The youths then continue to be monitored throughout the year by Foundation representatives to prevent the youth from simply falling back into prior habits.

The approach is one that has been highly lauded by both school administrators and parents, as this hands-on method has proven to be effective in post-camp attitudes, grades and personality-development. The camp participants are equipped with decision-making logic, an understanding of true work ethic and insight into cross-cultural lifestyles. The overwhelming demand for this program is both encouraging and telling, as more and more middle-aged students fall prey to at-risk behavior.

Currently, the camp facility is primitive, at best. Renovations to the site are needed to accommodate the growing number of camp participants and to facilitate those students with physical disabilities. Building renovations are needed to provide safe and reliable sleeping and bathroom amenities.

The Light Foundation has proven to be both effective and instrumental in changing the paths of kids of varying backgrounds, socioeconomic statuses and cultural origins, creating a stronger and better- educated youth for a stronger and better-educated future.

The Light FoundationPO Box 749

Greenville, OH 45331(781) 635-4448

www.mattlightfoundation.org

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Altoona Area Public Library ReportGraphic design, layout, complex concept design, photo assets, photo manipulationRE

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Madison County Chamber ReportGraphic design, layout, template-building, complex concept design, photo assets

ad so Cou ty C a beEconomic Development Analysis Report

July 2009

community improvement corp.F U T U R E

Compiled and prepared by GSP Consulting Corp.100 West Station Square Drive | Landmarks Building, Suite 500 | Pittsburgh, PA 15219877-GSP-CORP | www.gspconsulting.com

Community Capacity Analysis & Evaluation

Madison County Chamber Report | July 2009 9

The findings are represented in a simple “traffic light” model indicating what community factors are either an advantage (green), a disadvantage (red), or are neither a major advantage nor disadvantage (yellow) for the community relative to their overall development goals and objectives.

Place

Critical Observations:

Located within a 25 mile radius and sharing a border with the City of Columbus, Madison County is a characterized primarily as a rural community with a rich history in agricultural based industries.

Madison County is served by two major interstates – I-70 and I-71 – along with several key state routes bisecting the county north to south. Average commute times are less than 30 minutes.

Madison County does not offer a centralized water and sewer system, but is served by water authorities and networks at the local municipal level. Some communities are not willing to support industry sectors requiring larger water consumption demands.

Most locations within Madison County support managed growth patterns and policies, directing new development within already developed areas while preserving high-value green space for agricultural purposes and recreation.

Broadband infrastructure is available within Madison County and efforts are underway to improve access in underserved locations and speed of transmission generally.

Madison County’s housing stock consists mainly of single-family detached homes. Few other options exist either in new developments or within the smaller urban centers such as London, West Jefferson or Sterling.

Currently there are 1.7 million square feet of industrial space and more than 3,900 acres being marketed as ready or developable within Madison County. There is limited to no class-A/B office space available.

No transit options exist within Madison County, although a rail line connecting downtown Columbus and Madison County is in place.

Madison County does have freight rail access provided by multiple operators – CSX and Norfolk Southern and a short-line owner/operator.

The findings resulting from the statistical data gathering, site visits, stakeholder discussions and survey tool all build toward the overall community capacity analysis and evaluation. GSP employs a “community evaluation model” for industrial site selection clients to assess locations and by economic developers to determine their location’s overall capacities and assets.

Three key elements define the GSP model; 1) The ability for a location to support innovation and generate new “ideas;” 2) The amount of public and private “investment” available to fuel business and community development; and 3) The capacity, quality and functionality of the built environment or “place.” Certain findings and data are then associated with each of these three elements. Depending on the development goals of the client, these factors are examined and emphasized to varying degrees.

This approach positions the data within a framework designed to reveal a community’s advantages and disadvantages and the degree to which “gaps” may exist between the desired economic development goals/objectives and the programs, resources and asset base available to help achieve those goals. Recommendations then can be strategically targeted toward closing gaps, strengthening successful programs or altering the goals and objectives.

COMMUNITY EVALUATION MODEL

GSP Consulting Corp. | www.gspconsulting.com

QUALITY OF “PLACE”

InvestmentPlace

Ideas

Wealth Creation

Talent BaseUniversity ResourcesResearchPatentsEducational Partnership ActivityTechnology TransferSecondary EducationBusiness Start-ups & AttractionsEconomic Health

Venture CapitalPublic-Private Funding PartnershipsEconomic Development ProgramsEconomic Development Service DeliveryCommunity Leadership/OwnershipGovernance

InfrastructureMarket Drivers

UtilitiesGrowth Plans

New Urban DesignsHousing Options

Green InfrastructureOpen Space

Historic Preservation“Human Connectivity”

Drive TimesAdaptive Reuse Projects

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Identify the region’s strengths, gaps and opportunities for the water-related industry sector and sustainable water development

Assess existing capabilities and how they align for regional strength

Identify & eliminate gaps in the industrial mix/supply chain

Provide input to the year-long planning process to create the Water Innovation Consortium

WATER ECONOMIC INDICATORS

The market for technologies designed to help extract the value from wastewater sludge is expected to grow (nationally) from $25B today to $45B in 2020

The Port of Pittsburgh is the 2nd busiest inland port and the 17th busiest port of any kind in the nation

Transportation

According to Riverlife, 15,000 kayaks were rented in 2009 compared to just 2,500 a few years previous

RecreationThe Bassmaster Classic had an estimated $45 million economic impact on Pittsburgh

Conservation

Treatment

Since 1999, about $4 billion has been invested in Pittsburgh’s riverfronts.

Water (H2O) is the most abundant compound on Earth’s surface, constituting about 70% of the planet’s surface. In nature it exists in liquid, solid, and gaseous states. It is in dynamic equilibrium between the liquid and gas states at standard temperature and pressure. At room temperature, it is a nearly colorless with a hint of blue, tasteless, and odorless liquid. Many substances dissolve in water and it is commonly referred to as the universal solvent. Because of this, water in nature and in use is rarely pure and some of its properties may vary slightly from those of the pure substance. There are many compounds that are essentially, if not completely, insoluble in water. Water is the only common substance found naturally in all three states of matter. Water is essential for life on Earth and usually makes up 55% to 78% of the human body.

The average house, with a 1,000 square foot roof, will experiencemore than 17,000 gallons of rain runoff per year.

That’s enough water for the average

households’ totaldaily use (160 gallons)

for 110 daysif treated.

Costing only

$90to treat it.

=Enough drinking water for 90 people for an entire year

=If bottled, it would be

worth about $210,000

COST OF WATER=++

Quality Time Location Retail Cost

Green Water &Waste Water

Managementhave the highest growth potential

in SWPA

Drivenby public safety

and environmental regulations

and concerns

Limited by lack of

financing and increased costs

associated with regulations

It is estim

ated that it would take $5 to $10 billion

to p

rotect SW

PA’s water supply from pollutants and runoff.

Groundwater is estimated to be twice as abundant as the amount of water that fl ows annually in PA’s streams.

$25 Millionin active

RESEARCH

Duquesne University$464,760

Carnegie Mellon University$8.5 Million

Percipience Group, Inc.$150,000

Media & Process Technology Inc.

$464,760

University of Pittsburgh$9.4 Million

Calgon Carbon$6 Million

Water Industry Economic AssessmentPositioning the Pittsburgh Region as a Global

Provider of Sustainable Water Solutions

Presented by: Pittsburgh World Environment Day Partnership

Sponsored by:

Alcoa Foundation Bayer Corporation Bayer USA Foundation Buhl Foundation Claude Worthington Benedum Foundation

The Heinz Endowments Hillman Foundation LANXESS Richard King Mellon Foundation

In SWPAwe use morethan 1.6 billion

gallons of waterper day for

the $3.4 billiongeneratedin electric

power.

{

We spend approximately $1.3 billion each year to treat water in Southwestern PA out of nearly $1.7 billion collected for that purpose.

$

$

$

Treatment & Supply20 Firms494 Employees$59.7 Million in Sales

Components50 Firms

3,275 Employees$617.9 Million in Sales

Services240 Firms

1,520 Employees$49.2 Million in Sales

Transportation50 Firms793 Employees$108.3 Million in Sales

Plumbing & HVAC185 Firms

4,933 Employees$641.3 Million in Sales

SWPA

Wa

ter S

up

ply

Ch

ain

$1.58

Billio

n

Security28 Firms

817 Employees$101.5 Million in Sales

Components

ServicesTransportation

Plumbing & HVAC

Treatment & SupplySecurity

With the largest impact to...

Paint & Coating Manufacturing74.75 billion gallons used per year

Grain Farming18.35 billion gallons used per year

Dog & Cat Food Manufacturing16.96 billion gallons used per year

Fluid Milk Manufacturing57.75 billion gallons used per year

Cattle Ranching & Farming21.09 billion gallons used per year

Every industry NEEDS watersome more than others...

Top Water-Using Industries

in SWPA

Recreation and

Conservation support

PA’s $28 billion statewide

tourisim industry.

Glo

ba

l ba

llast

wa

ter t

rea

tmen

t ind

ustr

y will g

row to $10 billion by 2020. Global water treatment is a $485 billion expected

to g

row

to $770 b

illion by 2016. The global recycled water market currently stands at $3 billion.

7

“Regulation is a double-edge

sword. It drives potential growth

in the industry, but also greatly

increases water treatment costs

for companies.”- PA Water Treatment Proprietor

...resulting in a $1.12 billion output

H2Opportunity PosterLogo development, color palette, font treatment, complex concept design, illustration, illustration manipulation, photo assets, graphic designSP

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GREATER PITTSBURGH COUNCILAd

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ratio

n Te

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:: D

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:: Kevin

Bright, Assista

nt Contingent Coordinator :: Jacque Schultz, Administrator :: Tim Hindes, Creative Director :: Bruce McDowell, Staff Advisor :: Michael Surbaugh, Scout Executive

Tro

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47 :: R

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Holb

ert, Sco

utmaster :: R

oy Brosi, First A

sst. Scoutm

aster :: Warren C

ham

p, Second Asst. Scoutmaster :: Harrison Turner, Third Asst. Scoutmaster :: Kevin Bunce, Senior Patrol Leader :: Troop 448 :: Greg Tokar, Scoutmaster :: R

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, First

Asst. S

coutm

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:: E

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Nat

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Tro

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st. S

coutm

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:: Rya

n Ceca

la, Thir

d Asst. Scoutmaster :

: Andrew Hall, Senior Patrol Leader :: Troop 450 :: Paul Clark, Scoutmaster :: Roger Dickhans, First Asst. Scoutmaster :: Scott Harding, Second Asst. Scoutmaster :: A

nthony Verduce, Third

Asst. S

coutm

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avin

Carrig

an, S

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r Patro

l L eader ::

Troop

443 :

: Alan

Cecala, Scout

master :: Richard S. Bell, First Asst. Scoutmaster :: Pia I. Carilli, Second Asst. Scoutmaster :: Patrick Jones, Third Asst. Scoutmaster :: Justin Schm

iedel, Senior Patrol Leader :: Troop 444 :: William

L. Flenniken, Sco

utmaster :: La

wrence

Bro

wn, First A

sst. Scoutm

aster :: R

ay S

humaker, S

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sst. Scoutm

aster :: Joshua Phillips, Third Asst. Scoutmaster :: Andrew Osheka, Senior Patrol Leader :: Troop 445 :: Vernon Smith, Scoutmaster :: Paul H. Wain, First Asst. Scoutmaster :: K

evin Bright,

Second Asst.

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2010 National Scout Jamboree07.26.10 - 08.04.10

®

Greater Pittsburgh Council, National Scout Jamboree Patch Set & MaterialsLogo development, color palette, font treatment, element design, illustration, illustration manipulation, graphic design, brand management

SP

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5817 Forbes AveSquirrel Hill

412-421-8060www.ShopZipperBlues.com

Women’s premium denim, tops, accessories,and more.

Designer shirts of your favorite Pittsburgh sports teams in stock.

We’ve got all of your BLUE lines covered.

Zipper Blues AdvertisingGraphic design, layout, font treatment, conceptAD

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Adding the Government Link...to Your Supply Chain Government Affairs

Government Procurement & Contracting

Federal & State Appropriations Funding

Professional Grant Writing

Coalition-Building with Key Constituencies

Legislative & Regulatory Lobbying

Strategic Communications

Economic Impact and Feasibility Studies

www.gspconsulting.com

Pittsburgh Harrisburg Minneapolis/St. Paul Washington, DC Columbus Philadelphia

GSP AdvertisingGraphic design, layout, concept

Capitalizing on Government Assets ...to Amplify Your Investment

Government Affairs

Federal and State Government Contracting

Technology Transfer & Entrepreneurial Development Consulting

Professional Grant Writing

Strategic Communications for Start-Ups

Economic Impact and Feasibility Studies

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GSP Procurement 101 PresentationGraphic design, photo manipulation, illustration, illustration manipulation, complex concept design, layoutPR

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Capturing the Storm PresentationElement design, photo assets, graphic design, layout

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Pittsburgh Technology Council Social Media/Marketing StrategyAsset development, Twitter, blog, Flickr, Facebook, LinkedIn, YouTubeSO

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GSP Consulting Social Media StrategyAsset development, Twitter, blogs, Facebook, LinkedIn

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Fourth Economy Consulting is a national economic development solutions provider specializing in market analytics, strategic planning, community assessments and organization building. Our team of experienced practitioners helps businesses, communities and non-profit organizations achieve their market potential. The Fourth Economy Consulting team is committed to investing in the communities where we live, work and play.

Fourth Economy experts, collaborators and pioneers represent diverse backgrounds and skill sets. Together, we endeavor to share with clients and colleagues our thinking on a variety of topics.

ABOUT US

Tim HindesDirector, Information & Marketing Architecture

Tim has presented regionally and nationally on topics surrounding social media, marketing and branding and has worked with some of the country’s top brands throughout his career. He comes to Fourth Economy from GSP Consulting, where he served as Grants Manager & Creative Director. Coupled with finding funding opportunities for clients, he built communications and marketing strategies for public and private organizations alike.

Prior to joining GSP, Tim oversaw all aspects of marketing and communications efforts for the Pittsburgh Technology Council, focusing primarily on electronic media and strategic communications. In addition, he was responsible for project management of the Council’s new Web site, dedicated to highlighting membership benefits, member profiles, case studies, new products and added services. Strategic planning, brand development and marketing partnership relations were additional areas of Tim’s responsibility. While at the PTC, he developed other viral marketing media, including social marketing channels, blogs and interactive networking groups. His communication plan helped earn the Council the ASAE Gold Circle Award – Honorable Mention, in 2007, for electronic communications.

OU

R T

EA

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www.fourtheconomy.com

Creating innovative growth strategies for the modern marketplace.