INFORMATION FOR MEDICAL COMMUNITY AND PUBLIC Module XXIV.

INFORMATION FOR INFORMATION FOR MEDICAL COMMUNITY AND MEDICAL COMMUNITY AND

PUBLICPUBLIC

INFORMATION FOR INFORMATION FOR MEDICAL COMMUNITY AND MEDICAL COMMUNITY AND

PUBLICPUBLIC

Module XXIV

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SyllabusSyllabus Introduction Public information management programme Objectives of information programme Medical professionals as special category to

be informed Communication methods Questions of major public concern Fundamental principles of communication General interview guidelines Communicating with media Summary

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IntroductionIntroduction

“Public” not homogeneous People need clear, simple,

straightforward explanations Medical community as a special

category of population: to be educated themselves to educate the general public

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Public information Public information management programmemanagement programme

Purpose To ensure provision of timely, accurate and

up-to-date information public about cause and status of emergency, protective actions being taken to safeguard health and actions they should take to ensure own protection

To help to minimize anxiety in emergency

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Development of Development of comprehensive information comprehensive information

programmeprogramme Necessary elements

Clearly stated programme objectives Identification of audience according to objectives of

the communication programme Audience survey to identify need and messages to be

communicated and channels of communication Management plan with clearly stated goals for each

audience to achieve objectives, which considers a number of options

Evaluation plan to incorporate lessons learned in future planning

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Objectives of Objectives of information programmeinformation programme

Before an emergency

To create a climate whereby organization concerned is recognized as credible and trustworthy, and as having protection of public of primary concern

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Tasks to be performed Tasks to be performed before emergencybefore emergency

Review and develop national public information policy

Determine and allocate agreed responsibilities in providing public information

Develop and implement detailed plans for public information

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Information policyInformation policy

National public information policy review and development Review and document legal infrastructure Ensure agreement on public information

policy at all levels Make agreement with all involved

organizations

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Allocation of Allocation of responsibilitiesresponsibilities

Determine and allocate agreed responsibilities for public information provision Assign responsibilities independently of any

emergency response responsibilities Encourage co-ordination between groups

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Plans for public Plans for public informationinformation

Develop and implement detailed plans for public information Develop infrastructure and functional

capabilities needed to implement lower level nuclear emergency communications plans prepare and maintain plans and procedures designate staff roles install public information briefing centres and

equipmentdevelop and provide training

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Objectives of information Objectives of information programmeprogramme

In an emergency

To inform public about current state of emergency and provide information on safety

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Identify audienceIdentify audience Media Government leaders, business people

interested in nuclear industry Medical and health professionals Developers, end-users and operators of

nuclear technologies Academics/researchers in nuclear area Academics/teachers in related disciplines Special and public interest groups General public

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Medical and health Medical and health professionalsprofessionals

Medical professionals - most credible source of information to public

Very often don’t have enough information about radiation

Information could be provided via newsletter brochures video

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Types of information provided Types of information provided to medical professionalsto medical professionals

Basic knowledge about radiation for all medical professionals

Specific knowledge about radiation necessary for response in an emergency for those involved in response

Specific information about an accident necessary for response for those involved in response

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Developing a Developing a management planmanagement plan

Development of goals for each audience Message development Designated spokesperson responsible for

communicating the message Communication vehicle appropriate for

message Schedule for releasing various messages Crisis communication plan

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Communication Communication methodsmethods

Written Reports, studies, press releases, booklets, text in

calendars Oral

Speeches, briefings Visual

Videos, films Direct interaction: interviews Computer: e-mail, Internet Visits, tours, special events Training seminars

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Questions of major Questions of major public concernpublic concern

Control of sources of ionizing radiation NPPs Uranium mining and milling Nuclear fuel fabrication and reprocessing Storage of spent fuel Spent fuel disposal Application of ionizing radiation in medicine, industry,

agriculture and research Transport of radioactive material Disposal of radioactive waste Emergency preparedness Nuclear or radiological accidents

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Major public concern in Major public concern in emergency preparednessemergency preparedness

What to do in emergency situation? Enough assistance and expertise to deal

with situation? Who receives stable iodine? Necessary to evacuate? Emergency Plan?

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Major public concern in nuclear Major public concern in nuclear or radiological accidentsor radiological accidents

What happened? Consequences? Who is responsible for accident? Will I die? Water, food, house, money contaminated? Officials telling truth?

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Fundamental principles Fundamental principles of communicationof communication

Foundation of trust is truth and openness Communication ongoing and predictable Depth, not breadth Communication by trained people

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Fundamental principles of Fundamental principles of communicationcommunication

Earning trust and building credibility

Message “interference”

Jargon/technical terms Languages

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Interview – direct Interview – direct interactioninteraction

Interviews may help in providing public with correct information

Prerecorded interviews (formal or informal) edited before broadcast

Background interviews - for journalists to understand a subject in more depth - may or may not be used in report to public

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Interview – direct Interview – direct interactioninteraction

Types of interviews Live vs taped Print Broadcast General vs investigative Ambush vs prearranged Office vs on scene

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General interview General interview guidelinesguidelines

Be yourself comfortable and confident honest brief human personal prepared, positive, and consistent attentive energetic committed and sincere

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Communicating with the Communicating with the mediamedia

Why is it important? Provide information to public Prevent rumour Maintain credibility of response

organizations Allow responders to focus on response Reduce psychological impact

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MediaMedia

How would you describe the media?

Media goals

Media helps you get story out

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Communications with Communications with mediamedia

Identifying/designating authorized spokespersons

Information co-ordinated and approved before release

Joint information centre / emergency public information centre

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SummarySummary

Importance of communicating effectively with pubic

Objectives of information programme Medical community as special group Questions of major public concern Basic communication principles Media interview and guidelines