INFORMATION COMMISSIONER’S OFFICE – TRUST AND CONFIDENCE IN DATA Methodology: ComRes interviewed 2,153 UK adults online on 12 th and 27 th July 2017. Data were weighted to be demographically representative of all UK adults aged 18+ by age, gender, region and socio-economic grade. ComRes is a member of the British Polling Council and abides by its rules. All press releases or other publications must be checked with ComRes before use. ComRes requires 48 hours to check a press release unless otherwise agreed. For information about commissioning research please contact [email protected] or call +44 (0)20 7871 8660. REPUTATION | COMMUNICATIONS | PUBLIC POLICY Four Millbank | London | SW1P 3JA | T. +44 (0)20 7871 8660 Rond-Point Schuman / Schumanplein 6 | Box 5 | 1040 Bruxelles | T. +32 (0)2 234 63 82 51/F Raffles City | No.268 Xi Zang Middle Road | HuangPu District Shanghai | 200001 China | T. +86 (0)21 2312 7674
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INFORMATION COMMISSIONER’S OFFICE – TRUST AND ......INFORMATION COMMISSIONER’S OFFICE – TRUST AND CONFIDENCE IN DATA Methodology: ComRes interviewed 2,153 thUK thadults online
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INFORMATION COMMISSIONER’S OFFICE – TRUST AND CONFIDENCE
IN DATA
Methodology: ComRes interviewed 2,153 UK adults online on 12th and 27th July 2017. Data were weighted to be
demographically representative of all UK adults aged 18+ by age, gender, region and socio-economic
grade. ComRes is a member of the British Polling Council and abides by its rules.
All press releases or other publications must be checked with ComRes before use. ComRes requires 48 hours to
check a press release unless otherwise agreed.
For information about commissioning research please contact [email protected] or call +44
(0)20 7871 8660.
REPUTATION | COMMUNICATIONS | PUBLIC POLICY
Four Millbank | London | SW1P 3JA | T. +44 (0)20 7871 8660
1104779818070151108519655555336151471633111 - None at all12%15%15%18%LM13%12%19%Ij15%I8%19%CDf17%CD14%C15%Cd10%6%13%16%14%
31712122017821620637527417122615015412010071402418820NET: Little trust and34%40%41%lm40%36%36%46%IJ38%I28%46%CDE47%CDEf40%CD35%d27%29%36%40%38%confidence (1/2)
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 1Q.1 How much trust and confidence do you have in companies and organisations storing and using your personal information? Please answer on a scale of1 to 5, whereby 1 means none at all and 5 means a great deal.Base: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 1Q.1 How much trust and confidence do you have in companies and organisations storing and using your personal information? Please answer on a scale of1 to 5, whereby 1 means none at all and 5 means a great deal.Base: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 2Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Summary TableBase: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 3Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Financial services (e.g. banks and insurance companies)Base: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 3Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Financial services (e.g. banks and insurance companies)Base: All respondents
13748907783861681046410167475842211621743361 - None at all15%16%17%17%14%15%21%IJ14%i10%20%CDF21%CDF12%17%Cd11%9%15%17%16%
35212621418722222737428419222215215812712567423427850NET: Little trust and38%42%40%42%37%39%46%IJ39%I31%45%CDE48%CDEf41%Cd37%C34%28%38%41%39%confidence (1/2)
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 4Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Mobile, broadband and utility providers (e.g. BT, O2, Virgin, Talk Talk),Base: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 4Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Mobile, broadband and utility providers (e.g. BT, O2, Virgin, Talk Talk),Base: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 5Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.National government departments and organisations (e.g. HMRC for national tax and DVLA for road tax)Base: All respondents
1671115323122630181129123011180108132101 - None at all16%P2%12%N5%7%9%11%9%7%15%AbGIjlM7%13%agm13%10%15%AGiM8%7%10%
3473531157495471422450294816384191733452NET: Little trust and32%P7%24%N11%27%abGIl19%25%abGIl21%15%27%abGIl17%20%18%21%30%dABefG16%18%21%confidence (1/2)
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 5Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.National government departments and organisations (e.g. HMRC for national tax and DVLA for road tax)Base: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 6Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Local government (e.g. council tax and local services)Base: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 6Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Local government (e.g. council tax and local services)Base: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 7Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.The NHS or your local GPBase: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 7Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.The NHS or your local GPBase: All respondents
109437470805414384528458384636161271512781 - None at all12%14%14%L16%L13%l9%18%IJ11%8%17%CDF18%CDeF10%13%C10%7%12%14%b13%
28310515915320118430023316517912112410910461332365697NET: Little trust and30%35%30%35%34%32%37%Ij32%i27%36%CD38%CDe32%c32%28%25%30%35%B32%confidence (1/2)
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 8Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Online retailers (e.g. Amazon or online high street stores)Base: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 8Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Online retailers (e.g. Amazon or online high street stores)Base: All respondents
257911811621871773672181222261411338677453273807071 - None at all27%30%34%37%lm31%31%45%IJ30%I20%46%CDEF45%CDEF35%CDE25%21%19%30%36%B33%
5131933123063703436024312983762262501811871116546771331NET: Little trust and55%63%Q58%69%LMO62%59%74%IJ59%I49%76%CDEF71%CDE65%CDE52%51%46%59%64%B62%confidence (1/2)
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 9Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Social messaging platforms (e.g. Emails, Facebook, Instagram, WhatsApp)Base: All respondents
51756525806476888854695875265982826567071 - None at all48%P12%41%N16%35%l26%32%44%ABEFGi35%l36%bL33%31%29%33%43%daBefk25%31%33%
KLmL
8291869401961221621661439312011414744111141631161331NET: Little trust and78%P40%74%N39%66%EL56%60%71%bEFIKL59%64%E65%El61%e50%62%63%e61%63%e62%confidence (1/2)
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 9Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.Social messaging platforms (e.g. Emails, Facebook, Instagram, WhatsApp)Base: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 10Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.The policeBase: All respondents
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 10Q.2 How much trust and confidence do you have in the following companies and organisations storing and using your personal information?Please answer on a scale of 1 to 5, whereby 1 means none at all and 5 means a great deal.The policeBase: All respondents
855268545466583559842734577519323373361308269107110822153Unweighted base
936304534443600576812729611496317383346370241110210512153Weighted base
124333841637035978013223958512983129211I have a good13%11%7%9%11%o12%O4%13%K13%K3%7%H10%H17%FGH14%GH12%gH7%12%B10%understanding of how my
personal data is used
5101732462153103443883843432221661991862061375485671115I am familiar with some54%57%46%49%52%o60%MNO48%53%k56%K45%52%H52%h54%H56%H57%H50%54%b52%aspects of how my
personal data is used,but not all aspects
25186201158202140335210157230105125859760401301702I know very little27%28%38%L36%L34%L24%41%IJ29%26%46%CDEFG33%CdE33%cE25%26%25%36%A29%33%about how my personal
data is used
5212492924235538323124201816167154125I know nothing at all6%4%9%LM6%4%4%7%5%5%6%7%5%5%4%7%6%5%6%about how my personal
data is used
Page 20
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 11Q.3 Which of the following statements comes closest to your understanding of how your personal data is being used by companies and organisations in the UK?Base: All respondents
104947712584761762722422211531812002038917371041122002153Unweighted base
1066471127049818429027820015718817524088*180065*104*1842153Weighted base
86766812522254013161913201117891113211I have a good8%16%Q5%25%O12%j9%14%AfGJl6%10%10%7%8%12%10%14%agJ11%7%10%understanding of how my
personal data is used
523259684279100157150106939895113409513046881115I am familiar with some49%55%q54%56%54%54%54%53%59%aBceF52%54%47%45%53%46%44%48%52%aspects of how my
personal data is used,but not all aspects
39111645589509271714264579431571214070702I know very little37%P25%36%N18%27%32%25%35%K27%34%k32%39%IKM35%32%32%38%iKm38%dIKM33%about how my personal
data is used
66206341216181167111461005712125I know nothing at all6%4%5%N1%6%5%6%6%4%3%6%6%7%6%8%h7%7%6%about how my personal
data is used
Page 21
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 11Q.3 Which of the following statements comes closest to your understanding of how your personal data is being used by companies and organisations in the UK?Base: All respondents
855268545466583559842734577519323373361308269107110822153Unweighted base
936304534443600576812729611496317383346370241110210512153Weighted base
112293532526229807313163248452872110181I have a good12%10%7%7%9%11%nO4%11%K12%K3%5%h8%H14%FGH12%GH12%GH7%10%B8%understanding of how my
personal data is madeavailable
440144191187279289329326290183146166160179111454491945I am familiar with some47%47%36%42%o46%O50%NO41%45%47%K37%46%H43%h46%H48%H46%H41%47%B44%aspects of how my
personal data is madeavailable, but not allaspects
30711722918022819336126620424511615611112480463368831I know very little33%38%43%L41%L38%34%44%IJ36%33%49%CDEFG37%41%cdE32%34%33%42%A35%39%about how my personal
data is made available
77147844413294574455392928222211382195I know nothing at all8%p5%15%LMN10%L7%6%12%IJ8%7%11%D12%Df8%8%6%9%10%a8%9%about how my personal
data is made available
Page 22
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 12Q.4 Which of the following statements comes closest to your understanding about how your personal data is being made available to third parties and thepublic by companies and organisations in the UK?Base: All respondents
104947712584761762722422211531812002038917371041122002153Unweighted base
1066471127049818429027820015718817524088*180065*104*1842153Weighted base
7962679612253711151881991547614181I have a good7%13%Q5%19%O6%9%13%abfGJM5%10%g9%5%8%11%g9%11%gj6%7%8%understanding of how my
personal data is madeavailable
45422156026092137127867976828435799294473945I am familiar with some43%47%44%52%O50%aFh47%F46%F43%51%aFh41%47%F35%40%44%45%42%40%44%aspects of how my
personal data is madeavailable, but not allaspects
43115653212664108878554826611233691224474831I know very little40%P33%42%N25%35%37%31%42%K34%43%K38%47%cgIKlM38%38%34%42%k40%k39%about how my personal
data is made available
10232111151619281881219251015661023195I know nothing at all10%p7%9%N3%9%7%10%9%5%7%11%i10%11%9%10%10%13%hIL9%about how my personal
data is made available
Page 23
Trust and Confidence in Data SurveyONLINE Fieldwork: 12th - 27th July 2017
Absolutes/col percentsTable 12Q.4 Which of the following statements comes closest to your understanding about how your personal data is being made available to third parties and thepublic by companies and organisations in the UK?Base: All respondents