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1 2 3 4 Qingru Shen Wen Cui Cindy Chau Yuan Ma Sylvia Lai 5 The Team
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Information architecture

Jan 26, 2015

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Sylvia Lai

 
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Transcript
Page 1: Information architecture

1

2

3

4

Qingru Shen

Wen Cui

Cindy Chau

Yuan Ma

Sylvia Lai

5

The Team

Page 2: Information architecture

Our Presentationstream

Business Model Canvas

Elevator Pitch

Heuristic Assessment

Empathy Map

User Testing

Wireframes

Blueprints

Why and What Who How

1

2

3

4

5

6

7

10%

Page 3: Information architecture

Business Model CanvasWhy and What

20%

Page 4: Information architecture

Elevator PitchFor photographers of all levels who have the desire to share and manage their work, Flickr is

an online photo management and sharing application that helps make their photos available to people who matter to them--whether it be family, friends, or the general public and strives to enable new ways of managing photos and videos unlike Picasa,

the product gives off a professional feel and is largely community driven.

Why and What

30%

Page 5: Information architecture

Why and What

Heuristic Assessment

40%

Findable: C Search Locate photo

Controllable: B Upload Layout Group photos

Credible: A Design Help forum Content

Page 6: Information architecture

WhoEmpathy Map

50%

Page 7: Information architecture

WhoUser Testing

60%

Hypotheses Tasks

1. The sign up function for first time

user is clear

2. User could easily browse the

target content

3. It is convenient to upload photos

and manage them

4. It's easy for users to find their

friends photo.

Create an account

Find photos related to “birthday”

Upload photos and group the

photos

Find your friends’ accounts and

photos

Page 8: Information architecture

WhoUser Testing

70%

Main Findings Recommendations

Registration process is confusing

Managing photos is not intuitive

Easy to find friends but need error

messages

Clean design and easy to find things

Make the sign up process into two

steps

Include an icon by the side of each

label

Give feedback

Maintain layout but improve the

process

Page 9: Information architecture

HowWireframes

80%

Page 10: Information architecture

HowWireframes

90%

Page 11: Information architecture

HowWireframes

100%

Page 12: Information architecture

Presentation Complete. Thank you!

Questions?

100%