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GOVERNMENT OF ANDHRA PRADESH
INFORMATION AND PUBLICRELATIONS DEPARTMENT
DR. PALLE RAGHUNATHA REDDYMinister for Information and Public Relations,Information Technology & Communications,
NRI Empowerment & Relations, Telugu Language & Culture,Minority Welfare and Empowerment
DEMAND NO. XIXOUTCOME BUDGET 2016-17
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GOVERNMENT OF ANDHRA PRADESH
DEPARTMENT OF INFORMATION AND PUBLIC RELATIONS
OUTCOME BUDGET 2016-17
EXECUTIVE SUMMARY
The main objective of the department is basically two fold – to inform the
public about the policies and programmes of the government on one hand and to
keep the government informed of the people’s response to its policies and
programmes on the other hand. Communication is the most vital process for socio-
economic development. The department operates its multi-media systems for
effective publicity of development and welfare programmes and acts as a bridge
between the people and the Government and creates awareness among all sections
of the people.
The Information and Public Relations Department plays a very important
role in strengthening the democracy by empowering people with relevant
information on all Government policies and programmes. Hence, this department
employs different media for effective dissemination of information on all
programmes. The multi-media publicity plays a vital role.
The department’s multi media campaign on ‘Janmabhoomi-Maavooru’
programme, ‘Rythanna Runavimukthi’ ‘NTR Bharosa scheme’, ‘Panta Sanjeevani’
‘Double Digit Growth’, ‘Inter-linking of Rivers’ ‘Partnership Summit’ etc., has
enhanced people’s confidence in this government.
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CHAPTER – I
Introductory Note on the Department
Hon’ble Speaker Sir,
It is my privilege to move the Budget Demand No.XIX Information and
Public Relations for Rs.142,27,59,000 for the Financial Year 2016-17.
OBJECTIVES
The Department of Information and Public Relations functions to achieve its
objectives and goals through dissemination and transmission of Information,
Publicity and Public Relations. The department operates its multi-media systems
for effective publicity and performs a signal service in acting as a bridge between
the people and the government and creates awareness among all sections of the
people on government policies, plans and programmes intended for welfare and
development.
METHODOLOGY
Dissemination of Information
The main objective of the department is basically two fold viz., informing
the public about the policies and programmes of the government on one hand and
on the other, keeping the government informed of the people’s reaction to its
policies and programmes. Communication is the most vital process of socio-
economic development.
This department adopts different methods to facilitate dissemination of
information and publicity activities of the department.
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FUNCTIONS
The Department discharges the following key functions:
1. Publicizes the activities of the government through mass media, Maintains
liaison with Print Media, AIR, Doordarshan, Directorate of Audio Visual
Publicity, Press Information Bureau, news agencies,T.V channels besides
conducting Press tours, issuing advertisements, organizing exhibitions, Song
& Drama Programmes, photo services and films, brings out Adhoc
Publications and A.P. Journal, maintaining Media Information Monitoring
System, conducting training, maintaining community television sets,
installation of public address system, audio visual equipment, electronic
news recording & analysis, department’s Information Technology services
like website maintenance, utilizing social media like Facebook, Twitter,
Youtube, Telegram etc.
2. Keeping the people informed of the services made available for them by the
Government.
3. Creating awareness on precautions to be taken during natural calamities,
heatwaves, contagious and infectious diseases besides eradication of social
evils like dowry, child marriages, bonded labour, child labour etc.
ORGANISATIONAL SET UP
COMMISSIONERATE:
The Department is headed by Commissioner assisted by Additional Director,
Joint Directors, Regional Information Engineers, Deputy Directors, Assistant
Directors, Editors, Script Writers, Information Officer, Public Relations Officers,
Deputy Executive Information Engineer, Accounts Officer, Junior Accounts
Officers and subordinate staff at the Commissionerate level.
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PUBLICITY CELL
The Department’s Publicity Cell at Secretariat is monitored by a Deputy
Director assisted by an Assistant Director and staff. The Publicity Cell organizes
Press conferences of Hon’ble Chief Minister, Hon’ble Ministers and Secretaries to
Government of all departments and arranges media coverage for Government
functions, release of press notes and photos.
STATE INFORMATION CENTRE AT NEW DELHI
The Andhra Pradesh State Information Centre (APIC) at New Delhi was
established in 1968. Its main functions are disseminating information of the State
Government to national and international media and assisting media personnel by
making available backgrounders etc., from time to time. The APIC which
functions under a Special Officer with assisting officers and staff arranges media
coverage to the VIPs who visit national capital, organizes press conferences for the
national and international media besides projecting the image of the State. During
these occasions, video, photo coverages of the event are arranged by APIC and
footage and photos along with appropriate write-ups are released to the media. For
the benefit of large number of visitors to A.P. Bhavan, APIC organizes regular
photo exhibitions highlighting the schemes of the State Government. Media tours
are conducted from New Delhi to different places in the State to provide first hand
information on the developmental activities taken up by the State government by
providing a national platform and recognition. The APIC runs a media centre for
the benefit of media representatives with internet, TV and telephone facilities.
FIELD UNITS
The Department’s 4 Regional Offices located at Visakhapatnam,
Vijayawada, Ongole and Kadapa are functioning under the control of Regional
Joint Directors with assisting staff. The Regional Joint Directors control and
supervise the functions of 13 District Offices, 6 State Information Centres located
at Visakhapatnam, Vijayawada, Rajahmundry, Tirupati, Tirumala and Kurnool and
4 Special Publicity Cells. Besides, a temporary Commissionerate is functioning at
Vijayawada.
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The field units of Engineering Wing of the Department have 2 Regional
Offices, each headed by a Regional Information Engineer, located at
Visakhapatnam and Ongole to control and supervise the functions of
(14) Deputy Executive Information Engineers in their respective jurisdiction.
SPECIAL PUBLICITY CELLS
Out of 4 Special Publicity Cells under the control of Assistant Project
Officers, 2 are functioning in tribal areas at the headquarters of Integrated Tribal
Development Agencies (ITDA) at Paderu (Visakhapatnam District),
Rampachodavaram (East Godavari District) and 2 Special Publicity cells at
Anantapuramu and Chittoor.
MEDIA RELATIONS
In democracy, media plays a significant role and acts as a facilitator to
bridge the gap between the Government and people in the aspects of
communication of Government policies and programmes. Media Relations wing of
I&PR Department maintains cordial relations with the fourth estate and utilizes the
media to highlight the developmental and welfare activities of the Government and
also for effective coverage of the Government programmes. It also elicits feedback
from people, conveys it to government so as to enable the government to take up
corrective steps in tune with the feelings of people.
To ensure wide coverage of the Government programmes and policies, Press
Conferences, Press tours are conducted to showcase the implementation process of
development and welfare schemes. The Publicity Cell of I&PR Department
functions from Secretariat throughout the year to cater to the needs of the Media.
FAX and Internet facilities are provided in the Publicity Cell for timely
transmission of important press matter and photos to the media and also to field
offices and vice-versa.
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i) MAIN OBJECTIVES
a) The main objective of the media wing is basically two fold viz., informing
the public of the policies and programmes of the Government on one hand
and to inform the Government about the people’s response towards its
policies and programmes on the other hand.
b) To create awareness among the people on welfare schemes so as to enable
them derive the benefits.
Press Tours/Press Parties/Press Releases :- The media relations wing’s main job
is to liaise with media during visits of VVIPs, foreign dignitaries, H.E. President of
India, Hon’ble Vice-President of India, Hon’ble Prime Minister, Hon’ble Governor
besides the programmes of Hon’ble Chief Minister and Hon’ble Ministers. It also
ensures effective coverage of the campaigns on socio-economic development.
ii) FACILITIES TO MEDIA
a) Accreditations: Accreditations will be issued to the media persons for the
purpose of access to sources of information. The journalists working in both
Print and Electronic Media will be provided accreditations to enable them to
utilize the opportunities provided by the Government thus playing the role of
facilitator to the Fourth Estate.
b) Working Journalists Health Scheme: The Government is implementing
Working Journalists Health Scheme for accredited journalists of print,
electronic and freelance journalists as well as their family members. The
payment of premium of Rs.2,500/- is on 50:50 basis by Government and
journalists. Health cards have been issued to 6,400 accredited journalists
and freelance journalists, covering 19,869 family members.
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c) Welfare Fund: With a view to extend relief to the journalists who are in dire
need and distress, Government have created Welfare Fund for journalists
with a corpus fund of Rs. 61.58 lakhs. The fund is being administered by a
State Committee chaired by Hon’ble Minister (I&PR). The interest accrued
on the corpus fund will be distributed among the needy journalists as
financial assistance and pension to the dependents of deceased journalists.
d) Matching grants for Press Clubs: The Government extends financial
assistance towards grant-in-aid on matching basis for the construction /
repairs of the press clubs at State and District level.
e) Tripartite Committee to oversee implementation of Wage Awards:
The Tripartite Committee shall oversee implementations of recommendations
of Wage Board with Commissioner of Labour as Chairman.
f) High Power Committee to look into the cases of Attacks & Assaults on
Journalists : High Power committee shall look into the cases of attacks and
assaults on journalists and to recommend remedial measures. The Hon’ble
Minister for Home is Chairman, Minister (I&PR), Vice-Chairman and
Commissioner, I&PR, Member-Convenor of the Committee. There are
district level committees headed by the District Collector as Chairman and
DPRO as Member-Convenor. The term of the committee is two years at
State level. The Committee examines cases of attacks and assaults on
journalists as and when such reports appear in the newspaper or on receipt of
specific complaints from journalists associations or aggrieved journalist.
g) Awards to Journalists: In appreciation of the talents of the working
journalists, Government have constituted annual awards. V.R. Narla Life
Time Achievement Award carries a cash prize of Rs.3.00 lakhs. State Best
Journalist and State Best Press Photographer award carry a cash prize of
Rs.2.00 lakh each. Three Best Rural Journalists Awards carry cash awards
of Rs. 2.00 lakh, 1.00 lakh and Rs.50,000 respectively. An award in
memory of Sri Madduri Annapoornaiah was instituted with a cash award of
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Rs.1.00 lakh. One State Best Woman Journalist Award carries cash prize of
Rs. 1.00 lakh. The Government have constituted the Best Cartoonist Award,
Best Urdu Journalist award, Best Electronic Media Journalist Award, Best
Videographer Award with a cash prize of Rs.1.00 lakh each. These awards
will not only inspire the journalists fraternity to improve their professional
skills but also help to identify the talented journalists. These awards over the
years have played a key role in turning focus on developmental journalism.
PHOTO SERVICES
The Photography medium is an important tool of visual communication
through which the developmental programmes and welfare schemes of the State
Government are communicated effectively. Photographs remain as eternal
document of proof.
The department organizes day-to-day photo coverages of H.E.Governor,
Hon’ble Chief Minister, Hon’ble Ministers, VIP visits, official functions and
meetings of the State Government departments. The photos of news value and
human interest are released to the media on the same day.
During the visits of VVIPs like President of India, Vice-President, Prime
Minister or any other foreign dignitaries apart from central teams on natural
calamities etc, photo coverages will be arranged.
Enlarged latest photos are displayed at Secretariat every week and supplied
to field offices for organizing photo exhibitions on various occasions. The photos
of various schemes/programs will be made available for publications, preparation
of posters, advertisements and exhibitions.
MEDIA INFORMATION MONITORING SYSTEM (MIMS)
In a democratic set up, newspapers play a pivotal role and act as a
communication bridge between people and the Government. Daily newspapers
communicate government policies and programmes and reflect the public opinion
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also. The news reports help the people to form opinions on the policies,
programmes and functioning of the government. In true spirit, our Government
considers newspaper reports as a feedback and take corrective steps on their basis.
The Media Information Monitoring System (MIMS) wing prepares Daily
News Digest/Special News Digest/District News Digest for perusal of Hon’ble
Chief Minister, Hon’ble Ministers, Chief Secretary and Secretaries to Government.
In order to work effectively, the news items of state editions and district tabloids
are classified into Clarification, Action, Information, Political, Editorials and
Articles department-wise. The MIMS Section also prepares Special News Digests
on important occasions, schemes/programmes, Legislative Assembly/Council
Sessions, during VIP visits etc.
The MIMS section also analyses various issues in respect of all departments,
guides the departments in issuing clarifications/rejoinders to adverse items. It
identifies adverse items published in newspapers on various issues and refers them
to respective departments and co-ordinates with them for issue of rejoinders
wherever necessary.
MEDIA ANALYSIS TEAM (MAT)
A Media Analysis Team has been established in the Hon’ble Chief
Minister’s office. The team watches the news, T.V. debates telecast in various
news channels relevant to Government and prepares daily and weekly reports on
the problems of people and on the functioning of the Government departments and
submit to Government. The team observes the news item of Main editions and
(13) district editions of Andhra Pradesh, published in big newspapers and analyses
the important news items, editorials, articles etc. The team prepares the daily
reports and weekly reports department-wise and submit to the Government. The
data will be uploaded in Website also. The team records the news published in
newspapers and telecast in T.V. news channels and retrieves the data as and when
required. The team observes the implementation of Government schemes i.e.
welfare and development and obtain the feedback from public and submit reports
to the Government.
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STATE INFORMATION UNIT (SIU)
A separate unit is established to focus and coordinate to obtain information
from different Departments of Government to disseminate information to general
public on schemes and programmes implemented and important decisions taken.
The State Information Unit (SIU) will liaise with Government departments, Chief
Minister’s office and Press and Electronic Media agencies.
STRENGTHENING GOVT., COMMUNICATIONS SYSTEM
This department has strengthened the Government communications System. In
this system, the Media Liaison Officers will coordinate with CMO, Ministers and
Secretaries of various departments. They will provide data on important policy
decisions and schemes for information of the people through media. They will
also issue press releases, clarifications etc., to the media. This system ensures
proper communication to media.
INFORMATION BANK
An information bank is established containing data on the developmental
programmes and welfare schemes besides the news items published in daily
newspapers, magazines, periodicals.
ADVERTISING AND VISUAL PUBLICITY
Advertisements plays a key role in carrying the message and in creating
awareness among people about developmental activities implemented for the
welfare of poor and underprivileged.
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The development activities are mainly publicized through print media
advertisements under classified & display category, outdoor and electronic media.
Release of Display advertisements on launching of new schemes and during
important events like Pulse Polio Immunization, Police Commemoration Day,
birthday celebrations of Dr. B.R.Ambedkar and Babu Jagjivan Ram etc., besides
National festivals like Independence Day, Republic Day etc.
Government have issued orders vide G.O.Ms.No.37, General Administration
(I&PR) Department, dated 22.1.1994 centralizing the release of advertisements of
all Government departments, Government undertakings/ corporations etc through
Information and Public Relations department only, w.e.f. 1.4.1994.
EXHIBITIONS
Exhibitions are effective medium of visual publicity and easily accessible to
common man. The government has nominated the department to liaise and
coordinate with State and Central government departments and public sector
undertakings in presenting colorful tableaux on the occasion of Independence Day
and Republic Day celebrations.
The department is also organizing various photo exhibitions at fairs and
festivals to educate the people about welfare and developmental activities of the
State government.
COMMUNITY VIDEO PUBLICITY PROGRAMME
The Department has a Community Video Publicity Scheme since private
channels are not in a position to cover all the developmental programmes. There is
a great demand for community video programmes in rural areas. Under this
scheme, the video cassettes supplied by this department and other government
departments are being screened to a large number of audience through TV and
LCD projectors on big screens.
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VIDEO SERVICES
All the districts have been provided with the digital video cameras for
extensive coverage of VVIP/VIP’s Programmes, developmental and welfare
activities for giving wide publicity. The Video connectivity between the State and
District Headquarters has been provided enabling transmission of video coverages
carried out at district level to Commissionerate. The Commissionerate edits various
video coverages received from field offices and send to Doordarshan and private
channels for telecasting purpose. The same content is also used for producing
success stories of various schemes of Government.
LIVE FEED TO TV CHANNELS FROM CMO
The department is providing live video to all TV channels through fiber optic
cable and associated equipment from CMO to Media point in Secretariat giving
wide coverage for the Government programmes.
LIVE TELECAST
The department is arranging live telecast of the Hon’ble Chief Minister
programmes to districts during public meetings and other important occasions. All
the Private TV channels are being provided live feed through satellite enabling
telecast simultaneously with a view to create awareness to public on various
schemes of government.
PUBLIC ADDRESS SYSTEM ARRANGEMENTS
The department is arranging public address system during VVIP / VIP visits
and State functions for large gatherings in the districts as well as at the State
Headquarters.
ARRANGEMENT OF LED SCREENS
The department arranges Light Emitting Diode (LED) screens during VIP
programmes and other important occasions for viewing by large public gatherings.
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COMMUNITY TELEVISION SETS
The department is maintaining community TV sets installed in the State in
Gram Panchayats, SC & ST colonies and community TV sets installed in other
institutions viz., schools, institutes, jails etc.
VIDEO CONFERENCING SYSTEM
The technical persons of offices of Deputy Executive Information Engineers
at District level coordinating with IT&C Department to operate the video
conference system at district level.
I&PR WEBSITE “ipr.ap.nic.in”
The I&PR Department website is dynamic with daily updates of coverages
of Hon’ble Chief Minister and other VIP programmes. The photographs and video
clips of the programmes are made available in the website. The website displays
important news scrolls in Telugu and English.
SONG & DRAMA
The department is utilising the traditional art forms like Harikatha,
Burrakatha, Playlets, Magic, Mimicry, Veedhinatakam, etc., to publicize the
welfare and developmental programmes of the government in rural and urban
areas throughout the State. During festivals, Song & Drama programmes are
organized to enlighten the masses about welfare and developmental schemes.
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INFORMATION CENTRES
The main objective of Information Centre is to make available authentic
information at one place to organizations and individuals interested in policies,
programmes and achievements of the government on different subjects. The
Information Centre which serves as clearing house of knowledge is equipped with
Reading Room, Reference Library and Enquiry Desk.
State Information Centres are functioning at Visakhapatnam, Vijayawada,
Rajahmundry, Kurnool, Tirupathi, Tirumala besides AP Information Centre at
New Delhi. District Information Centres at district headquarters and Divisional
Information Centres at divisional headquarters get newspapers, journals and
publicity material for the use of visitors and information is also made available in
the form of charts, maps, photographs, etc., to publicize government activities and
project image of the State.
PUBLICATIONS
The Printed word with visuals carries a great impact among literates. The
department creates awareness among the people through its publications whenever
the government launches a new scheme or programme. The department is utilizing
the publication medium to a maximum extent possible. The department brings out
regularly ‘Andhra Pradesh’ Journal in Telugu and English apart from adhoc
publications, viz., posters, pamphlets, folders, booklets, brochures etc on various
developmental and welfare activities. These publications are circulated to the
public libraries, schools, gram Panchayats, government offices, people’s
representatives, opinion leaders and research scholars specializing in development,
planning and administration. Publications brought out by the department are being
distributed in the entire State through the field staff in publicity vehicles.
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The field officers are also bringing out publications in consultation with
District Collectors reflecting the progress made in the districts especially welfare
programmes implemented for the benefit of farmers, weaker sections etc., of the
society.
ANDHRA PRADESH JOURNAL
‘Andhra Pradesh’, a monthly Journal, is being published by the Department
in Telugu and English with a circulation of 51,700 and 2,500 copies respectively.
The copies are being sold in open market at nominal price and distributed free-of-
cost to the VIPs, writers, accredited journalists, people’s representatives, all district
libraries and grampanchayats.
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CHAPTER – III
Reform Measures and Policy Initiatives
The reform measures and policy initiatives taken up by the department recently
are as follows:
1) FULL COMPREHENSIVE INSURANCE POLICY SCHEME TO
WORKING JOURNALISTS
The Government have issued orders introducing the Full Comprehensive
Insurance Policy Scheme to the Working Journalists for a sum assured of
Rs.10.00 lakhs. Modalities have been finalised for effective implementation of
the scheme during the year 2016-17.
2) SOCIAL MEDIA
The department is taking innovative steps to make use of Social media
for effective publicity of government schemes. The department has opened
Facebook, Twitter and other social media accounts and developmental news is
being posted instantly by respective District Officers. The department is also
utilizing Youtube by posting video clips of welfare programmes, important
events, etc., Besides, the department has created (3) groups – 1) Media Group
2) I&PR Officers’ Group and 3) District Officers’ Group for instant messaging
with district officers, media and for internal communication among officers
through Tablet PCs. Important announcements from Hon’ble Chief Minister’s
Office and visits of Hon’ble Ministers in the districts are being posted in
Media Group. In the I&PR Officers’ Group, the officers are posting press notes
and photos of the events of their districts for internal communication among
officers. In the District Officers’ Group, press clippings including adverse
news clippings are being posted for issue of rejoinders by respective
departments.
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3) e-Office
The department has initiated e-office to man day-to-day file process in
electronic mode. e-Office facilitates easy electronic data transfer, easy
documentation with upload facility and the workflow helps file transfer from
one seat to another seat irrespective of location. Since it will be integrated with
digital signature, authentication is also available with this workflow. It
enhances transparency in administration, financial matters as well as service
matters.
4) ELECTRONIC MEDIA MONITORING CELL (EMMC)
As an initiative to update the Government at different levels on various
issues in the State, important TV news scroll matters / bulletins in Telugu are
being sent daily (6) times for every two hours at 9.00 a.m, 11.30 a.m,
2.00 p.m, 4.00 p.m, 7.00 p.m, and 9.00 p.m. The scrolls / bulletins are being
mailed to Hon’ble Chief Minister’s office, Hon’ble Ministers, Hon’ble Advisor
(Communications), District Collector etc.
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CHAPTER – V
Financial Review
(Rupees in lakhs)
Sl.
No.
Source of Financing
Budget
Estimates
2015-16
Revised
Estimates
2015-16
Budget
Estimates
2016-17
1 Films
261.83 261.83 261.83
2 Direction &
Administration
2879.74 3177.35 3927.39
3 Research and Training in
Mass Communications
550.00 715.00 1973.00
4 Advertising and Visual
Publicity
6086.48 9351.85 8013.87
5 Press Information
Services
42.42 37.10 51.50
6 Special Component Plan
for SCs
1000.00 1000.00 -
7 Tribal areas sub-plan
250.00 250.00 -
Total 11070.47
14793.13 14227.59
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CHAPTER – VI
Review of Performance of Statutory and Autonomous Bodies
1) A.P. STATE FILM, TV AND THEATRE DEVELOPMENT
CORPORATION LIMITED
PROMOTION AND DEVELOPMENT OF FILM INDUSTRY IN A.P
The main objective of the Andhra Pradesh State Film Television and Theatre
Development Corporation Limited is to promote film industry in the State. This
Corporation has been appointed as a nodal agency for implementing grant of
incentive schemes under Single Window System.
PRODUCTION OF DOCUMENTARIES AND NEWSREELS
The Corporation produces documentary films and newsreels on behalf of the
Government and Public sector undertakings in digital format and video format.
The digital format documentary films on developmental and welfare schemes are
screened in cinema theatres to which the corporation issues ‘No Objection
Certificates’. The Corporation has produced (5) Newsreels and (20) documentaries.
PRODUCTION OF VIDEO FILMS AND QUICKIES
The corporation has been producing video films and video quickies on
various subjects relating to different schemes/programmes.
The corporation has produced (3) video quickies on 24 x 7 power supply,
NTR Bharosa and NTR Arogya seva.
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PREPARATION AND SUPPLY OF PRE-RECORDED AUDIO CASSETTES AND CDs
The corporation has prepared CDs containing songs on Janmabhoomi-
Maavooru programme and Godavari Pushkaralu.
SUBSIDY TO FEATURE FILMS
INCENTIVES TO TELUGU FEATURE FILMS
As part of encouragement to Telugu film producers in the State, government
is offering incentives by way of cash subsidy and concessions in entertainment tax.
LOW BUDGET GOOD FILM SUBSIDY FOR TELUGU FEATURE FILMS: An amount
of Rs.10 lakhs per film (not exceeding two films) is given subsidy subject to
adjudication by a committee constituted for the purpose.
SUBSIDY FOR TELUGU CHILDREN FEATURE FILMS: Scripts approved by the
corporation in pursuance of the rules in force are eligible for cash subsidy not
exceeding Rs.35 lakhs.
SCHOLARSHIPS AND STIPENDS
To encourage students hailing from Andhra Pradesh who are studying in
Film and Television Institute of India, Pune and Chennai, the corporation is
awarding scholarships @ Rs. 10,000 per student per year.
NANDI AWARDS
The Corporation has organized Nandi Theatre Awards upto 2015.
FINANCIAL ASSISTANCE TO NATAKA SAMAJAMS
The corporation has organised the award winning plays in various places in
the state as well as outside the state by giving financial assistance.
ACTIVITIES IN 2016-17
During the year 2016-17, the Corporation propose to produce
(25) Documentary films on various developmental schemes of Government. It is
also propose to make (4) video films and (20) video quickies to telecast through
different TV channels for the benefit of the general public for publicizing various
Government programmes and schemes.
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NANDI AWARDS
The Corporation proposed to organize the presentation of Nandi Film
awards and Nandi TV awards for the years 2012 and 2013 during the financial year
2016-17.
2) PRESS ACADEMY OF ANDHRA PRADESH
The Government of Andhra Pradesh established ‘The Press Academy of
A.P’ in the year 1996 with the noble objective of promoting high standards in
journalism and to promote and coordinate study and research in the field of
journalism in the State. Conducting refresher courses for mofussil journalists is one
of the main activities of the Academy. Publication of books, monographs, research
papers etc., are some of the other programmes. Getting the working journalists
acquainted with the latest technology in Print and Electronic media and the latest
trends in the world of journalism is also one of the aims of the Academy.
Accordingly, the Academy organizes training classes, workshops, seminars,
exhibitions independently and also in association with organizations of working
journalists including cultural reporters, newspaper managements, Universities and
other professional organizations.
ACTIVITIES IN 2016-17
The Press Academy of A.P. proposes to conduct refresher courses/ training
classes for mofussil journalists to enable them to improve their professional skills.
The Academy also train the journalists and contributors to learn basics of
computers, use of email, internet and Social media for transmission of news items
to publication centres or district headquarters offices.
The Academy proposes to continue digitization of old newspapers and
periodicals for the use of journalists, research scholars, students etc.
Dr. PALLE RAGHUNATHA REDDY
Minister for Information and Public Relations,
Information Technology & Communications,
NRI Empowerment & Relations, Telugu Language & Culture,
Minority Welfare and Empowerment,
Government of A.P., Hyderabad