Informatica Marketplace Lead Generation Capabilities

MarketplaceLead Generation

• Data Integration “App Store”

• Assets called “Blocks” – the building blocks of your success

• Solutions that complement Informatica technology

• Solutions across all technology areas – DI, DQ, Cloud, etc.

• Over 1,100 Solutions

• Contributors include Informatica, Partners, Developers

• Informatica Seal of Approval

• Certification process conducted by Informatica engineers

• Ensures trust in quality of Apps available

A Trusted, Open Ecosystem

What is the Informatica Marketplace?

http://marketplace.informatica.com

The Marketplace is a commercial data integration store with a curated catalog of add-ons, services and solutions that are supplied, promoted and sold by

Informatica, independent developers and partners.

Value to Partners

• Global Awareness

• 125,000+ visits a month from nearly 125 countries

• 10,000+ downloads a month

• Grow Customer Base

• Significant growth in userbase, very relevant audience

• Go-to-Market Channel

• Lead generation activities and solution promotion

• Access to customers with strict approved vendor lists

• Drive pipeline (over $30M driven in 2013)

• Global eCommerce Sales Infrastructure

Partner Programs

• Marketplace Accelerate Program

• Joint go-to-market and lead generation

• Specialized marketing and advertising support

• Targeted SEO and social media marketing

• Featured in blogs

• Reach Global captive Informatica user base of over 125,000+ users via newsletters, user groups, Informatica world promotion

• Marketplace Reseller Program

• Provides global e-commerce sales infrastructure

• Enables partners to reach Informatica customer base

• Marketplace Development Partner Program

• Provides low cost software for solution development

Partner Promotion - Across the Marketplace

Homepage, banners, side bar tiles, featured blocks and more….

Partner Promotion - Newsletters, Social Media, Press

Social Media

Newsletters

Press and Recognition

Marketplace Solution Page

Try or Buy a Solution

Shopping Cart

Resources, Product Details and Support

RecommendationsEngine

Complete eCommerce Engine

Drive leads with Free Trials

Your one-stop shop for Data Management applications

Informatica Marketplace

Apps.

Global partners.

Monthly downloads.

• Software Companies• Consultants

• Services Firms• Developers

• 650+ Free Apps• Cloud Apps

• Productivity• Training

• Architects• Administrators

• Analysts• Developers

165

1,100

10,000