We can make change EAT BETTER AND EXERCISE ANALYZE MISLEADING ADS SCRUTINIZE FOOD LABELS EDUCATE OURSELVES TEACH CHILDREN BY MODELING BUT COMMITMENT FROM INDIVIDUALS, ORGANIZATIONS AND COMMUNITIES IS VITAL GOVERNMENT’S JOB IS TO LIMIT EXPOSURE Institute for Responsable Nutrition www.responsiblefoods.org An Infographic brought to you by: The Institute for Responsible Nutrition P.O. Box 14455, San Francisco, CA 94114-0455 Designed by RazionaleFantasia.com ORDER A COPY OF SWEET REVENGE BY MAKING A CHARITABLE GIFT TO THE INSTITUTE FOR RESPONSIBLE NUTRITION (IRN): WWW.RESPONSIBLEFOODS.ORG In Sweet Revenge Dr. Robert Lustig explains that: • Obesity is not the real problem • All calories are not equal • Hormones can make us sick or healthy • Sugar calories are dangerous to our liver and lives • There are practical ways to eat less processed food IRN is a 501(c)(3) tax-exempt organization IS TO END FOOD-RELATED ILLNESS AND TO SHAPE THE WAY FOOD IS PRODUCED, MARKETED AND DISTRIBUTED. WE WILL FUEL THE GROWING UNDERSTANDING THAT HIGH LEVELS OF ADDED SUGAR CAUSE FOOD-RELATED ILLNESSES LIKE DIABETES, OBESITY, HEART DISEASE AND FATTY LIVER DISEASE. OUR MISSION Sugar in excess is toxiC Added sugar is a food additive, not a food. It causes metabolic disorders in both overweight and thin people One fourth of the world's diabetes is caused by sugar alone Increasing total calories has little effect on diabetes prevalence—unless those calories are from added sugar DURING THAT SAME PERIOD AN INDUSTRIAL EPIDEMIC THAT CONTINUES TO GROW 1.5 million people in the U.S. lost limbs to amputations from Type 2 diabetes, a preventable disease 1,500 American soldiers lost a limb in combat during the Iraq and Afghanistan wars Processed foods and drinks are more profitable than nutrient-rich foods Unlike infectious diseases - like malaria, tuberculosis, or AIDS - industrial epidemics are driven by corporations for profits IF THIN PEOPLE GET SICK THEN IT'S NOT BEHAVIOR, it’s an exposure Consuming just one sugary beverage/day increases your risk of diabetes by 29% THE FOOD INDUSTRY HAS PUT US WAY OVER OUR LIMIT: LIKE ALCOHOL, A LITTLE SUGAR IS FINE, but a lot is not ADDED SUGAR PROVIDES NO NUTRITION AND IS HARMFUL IN HIGH QUANTITY HIDDEN ADDED SUGAR companies FILL our foods with tons of The average breakfast cereal likely exceeds the recommended 5% daily sugar limit for children 61 names like rice syrup, barley malt and fruit juice concentrate all mean sugar 74% of all food items in U.S. grocery stores have added sugars Soft drinks contain 37% of all added sugars consumed in the United States THE FOOD BUSINESS IS NOT IN THE HEALTH BUSINESS SUGAR HAS ADDICTIVE PROPERTIES High doses alter our hormones, so we feel hungrier and we buy more SUGAR IS A CHEAP PRESERVATIVE It helps to extend the shelf life of foods maximizing profits THROUGH MISLEADING ADVERTISING Food corporations promote grossly unhealthy products as routes to “happiness”. They use sophisticated manipulation techniques to increase consumption, undermining public health THE TRUTH IS THAT the quality of calories is more important than the quantity of calories. Real food conveys health not disease A PERSON CONSUMES 9O LBS OF ADDED SUGAR PER YEAR, 1/2 OF THIS IS IN FOODS YOU DON'T KNOW HAVE IT 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs Sugar is like alcohol for a child. Without limits, sugar can cause non-alcoholic fatty liver disease The food industry targets customers at early ages, with tactics like those used by the tobacco industry 20 years ago, type 2 diabetes was so rarely found in children that cases were reported in medical journals Today, in the U.S. there are 60,000 children with type 2 diabetes Type 2 diabetes, a DANGEROUS metabolic diSEASE, IS NOW AN IMMINENT RISK FOR CHILDREN High-risk diseases reached epidemic LEVELS, AND are linked to sugar overconsumption a calorie IS A unit OF measurEMENT WE BURN DIFFERENT AMOUNTS OF CALORIES TO DIGEST DIFFERENT FOOD Conventionally used to measure the amount of energy that foods produce The system dates back to the 1900s; it is useful but also inadequate It fails to accurately reveal what happens to energy from foods once in our body DEPENDING ON WHERE THEY COME FROM, THEY HAVE A DIFFERENT EFFECT calories are different then PROTEINS You eat 160 calories in almonds, but only absorb 130 because some fiber calories pass through without metabolizing It takes twice as much energy to metabolize protein than it takes to metabolize carbs (more calories are spent in processing it) All fats are 9 calories/gram. But omega-3 fats are heart-healthy, while trans fats will clog your arteries and kill you FIBERS FATS LET , S DEBUNK THIS MYTH: ,, ALL CALORIES SHOULD BE TREATED EQUALLY ,, This myth is a dangerous assumption Threatening our health COUNTING CALORIES HAS BEEN MISLEADING!
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Jul 27, 2015
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Transcript
We can make
change
EAT BETTER AND EXERCISE
ANALYZEMISLEADING ADS
SCRUTINIZE FOOD LABELS EDUCATE OURSELVES
TEACH CHILDRENBY MODELING
BUT COMMITMENT FROM INDIVIDUALS, ORGANIZATIONS AND COMMUNITIES IS VITAL
GOVERNMENT’S JOB IS TO LIMIT EXPOSURE
Institute for Responsable Nutritionwww.responsiblefoods.org
An Infographic brought to you by:The Institute for Responsible NutritionP.O. Box 14455, San Francisco, CA 94114-0455
Designed byRazionaleFantasia.com
ORDER A COPY OF SWEET REVENGE BY MAKING A CHARITABLE GIFT TO THE INSTITUTE FOR RESPONSIBLE NUTRITION (IRN): WWW.RESPONSIBLEFOODS.ORG
In Sweet Revenge Dr. Robert Lustig explains that:• Obesity is not the real problem• All calories are not equal• Hormones can make us sick or healthy• Sugar calories are dangerous to our liver and lives• There are practical ways to eat less processed food
IRN is a 501(c)(3) tax-exempt organization
IS TO END FOOD-RELATED ILLNESS AND TO SHAPE THEWAY FOOD IS PRODUCED, MARKETED AND DISTRIBUTED.
WE WILL FUEL THE GROWING UNDERSTANDING THAT HIGH LEVELS OF ADDED SUGAR CAUSEFOOD-RELATED ILLNESSES LIKE DIABETES, OBESITY, HEART DISEASE AND FATTY LIVER DISEASE.
OUR MISSION
Sugarin excess is
toxiC
Added sugar is a foodadditive, not a food. It causesmetabolic disorders in both
overweight and thin people
One fourth of the world'sdiabetes is caused by
sugar alone
Increasing total calories haslittle effect on diabetes
prevalence—unless those caloriesare from added sugar
DURING THAT SAME PERIOD
AN INDUSTRIAL EPIDEMIC THAT CONTINUES TO GROW
1.5 million people in the U.S.lost limbs to amputationsfrom Type 2 diabetes,a preventable disease
1,500 American soldierslost a limb in combat duringthe Iraq and Afghanistan wars
Processed foods and drinksare more profitablethan nutrient-rich foods
Unlike infectious diseases - likemalaria, tuberculosis, or AIDS -industrial epidemics are drivenby corporations for profits
IF THIN PEOPLE GET SICK THEN IT'S NOT BEHAVIOR, it’s an exposure
Consuming just one sugarybeverage/day increases your
risk of diabetes by 29%
THE FOOD INDUSTRY HAS PUT US WAY OVER OUR LIMIT: LIKE ALCOHOL, A LITTLE SUGAR IS FINE, but a lot is not
ADDED SUGAR PROVIDES NO NUTRITION AND IS HARMFUL IN HIGH QUANTITY
HIDDEN ADDED SUGARcompanies FILL ourfoods with tons of
The average breakfast cereal likely exceeds the recommended 5% daily sugar limit for children
61 names like rice syrup, barley malt and fruit juice concentrate
all mean sugar
74% of all food items in U.S. grocery stores have added sugars
Soft drinks contain 37% of all added sugars consumed in the United States
THE FOOD BUSINESS IS NOT IN THE HEALTH BUSINESSSUGAR HAS ADDICTIVE PROPERTIESHigh doses alter our hormones, sowe feel hungrier and we buy more
SUGAR IS A CHEAP PRESERVATIVEIt helps to extend the shelf life
of foods maximizing profits
THROUGH MISLEADING ADVERTISINGFood corporations promote grosslyunhealthy products as routes to “happiness”.They use sophisticated manipulationtechniques to increase consumption,undermining public health
THE TRUTH IS THATthe quality of caloriesis more important than
the quantity of calories.Real food conveyshealth not disease
A PERSON CONSUMES 9O LBS OF ADDED SUGAR PER YEAR, 1/2 OF THIS IS IN FOODS YOU DON'T KNOW HAVE IT
5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs 5 lbs
Sugar is like alcohol for a child.Without limits, sugar can causenon-alcoholic fatty liver disease
The food industry targets customersat early ages, with tactics like
those used by the tobacco industry
20 years ago, type 2 diabetes was so rarely found in children that
cases were reported in medical journals
Today, in the U.S. there are60,000 children with
type 2 diabetes
Type 2 diabetes ,a DANGEROUS
metabolic diSEASE,IS NOW AN IMMINENT
RISK FOR CHILDREN
High-risk diseasesreached epidemicLEVELS, AND arelinked to sugaroverconsumption
a calorie IS A unit OF measurEMENT
WE BURN DIFFERENT AMOUNTS OF CALORIES TO DIGEST DIFFERENT FOOD
Conventionally usedto measure the amount ofenergy that foods produce
The system dates backto the 1900s; it is useful
but also inadequate
It fails to accurately revealwhat happens to energy from
foods once in our body
DEPENDING ON WHERE THEY COME FROM, THEY HAVE A DIFFERENT EFFECTcalories are different
then
PROTEINSYou eat 160 calories in
almonds, but only absorb 130 because some fiber
calories pass through without metabolizing
It takes twice as much energy to metabolize protein than it takes to metabolize carbs
(more calories arespent in processing it)
All fats are 9 calories/gram.But omega-3 fats are
heart-healthy, while trans fats will clog your arteries
and kill you
FIBERS FATS
LET,S DEBUNK THIS MYTH: ,,ALL CALORIES SHOULD BE TREATED EQUALLY
,,
This myth is a dangerous assumption Threatening our health
COUNTING CALORIES HAS BEEN MISLEADING!