of Americans made a purchase that required shipping in the last year. 80% of Americans say to shoppers SHIPPING SHIPPING MATTERS Shipping options are important as part of the overall shopping experience 47% 34% Among consumers who have shipped a purchase in the last year, shipping options as part of the overall shopping experience is very important to significantly more women than men 73% 47% 81% FREE SHIPPING is by far more attractive to Americans than fast shipping Compared to three years ago... VS Interestingly, while free is universally a welcomed benefit, a measurable portion of consumers regard shipping as important enough they would prefer to pay a fee to ensure its delivery h 19% On average, the threshold for ending a purchase occurred when shipping = $20 or more Consumers have spoken and shipping is an important factor when it comes to their shopping decisions. Retailers will need to step up their game this holiday season to accommodate the new set of buyer expectations. Managing shipping costs and returns processes will play a central role to ensuring a satisfying customer experience. Some recent findings help pinpoint what it is that will keep the consumer happy – and make or break a sale. pay more attention to as part of the overall shopping experience 49% SHIPPING COSTS Half of American consumers have abandoned a purchase due to SHIPPING $ 20 h 77% Pitney Bowes conducted a survey to learn more about consumer shopping and shipping habits leading up to the holiday season. The survey results are based on the findings of a telephone survey conducted with 1,005 adults 18 years of age and older, living in the continental United States. Interviewing for this survey was completed by ORC International in October 2013. Margin of error for total respondents is +/- 3.1% at the 95% confidence level. Visit: pb.com/distribution-solutions www.pb.com ©2013 Pitney Bowes 234567890qwertyu TRACKING of consumers who made a purchase requiring shipping have tracked a package TRACK A PACKAGE How often do you 1-2 times 3-5 times 6+ times 30% 30% 21% 30% 30% 21% 234567890qwertyu iownsyychsleesp aaaaahgirlllis aaaaahgirlllis lskindhysysi OUT FOR DELIVERY
Infographic: Shipping Matters to Shoppers: Pitney Bowes Research
Dec 02, 2014
Consumers have spoken and shipping
is an important factor when it comes to
their shopping decisions. Retailers will
need to step up their game this holiday
season to accommodate the new set of
buyer expectations. Managing shipping
costs and returns processes will play a
central role to ensuring a satisfying
customer experience. Some recent
findings help pinpoint what it is that
will keep the consumer happy – and
make or break a sale.
is an important factor when it comes to
their shopping decisions. Retailers will
need to step up their game this holiday
season to accommodate the new set of
buyer expectations. Managing shipping
costs and returns processes will play a
central role to ensuring a satisfying
customer experience. Some recent
findings help pinpoint what it is that
will keep the consumer happy – and
make or break a sale.
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Transcript
of Americans made a purchase that required shipping in the last year.
80%of Americans say
to shoppers
SHIPPING SHIPPING MATTERS
Shipping options are importantas part of the overall shopping experience 47% 34%
Among consumers who have shippeda purchase in the last year, shipping options as part of the overall shopping experience is very important to significantly more women than men
73%
47%
81%
FREE SHIPPING is by far more attractive to Americans than fast shipping
Compared to three years ago...
VS
Interestingly, while free is universally a welcomed benefit, a measurable portion of consumers regard shipping as important enough they would prefer to pay a fee to ensure its delivery
h19%
On average, the threshold for ending a purchase occurred when shipping = $20 or more
Consumers have spoken and shipping is an important factor when it comes to their shopping decisions. Retailers will need to step up their game this holiday season to accommodate the new set of buyer expectations. Managing shipping costs and returns processes will play a central role to ensuring a satisfying customer experience. Some recent findings help pinpoint what it is that will keep the consumer happy – and make or break a sale.
pay more attention to
as part of the overall shopping experience
49%SHIPPING COSTS
Half of American consumers have abandoned a purchase due to
SHIPPING
$20
h77%
Pitney Bowes conducted a survey to learn more about consumer shopping and shipping habits leading up to the holiday season. The survey results are based on the findings of a telephone survey conducted with 1,005 adults 18 years of age and older, living in the continental United States. Interviewing for this survey was completed by ORC International in October 2013. Margin of error for total respondents is +/- 3.1% at the 95% confidence level.
Visit: pb.com/distribution-solutions
www.pb.com
©2013 Pitney Bowes
234567890qwertyu
TRACKING
of consumers who made a purchase requiring shipping
have tracked a package
TRACK APACKAGE
How often do you
1-2 times 3-5 times 6+ times
30% 30%
21%
30% 30%
21%
234567890qwertyu iownsyyc
hsleespaaaaahgirlllisaaaaahg
irlllis
lskind
hysysi
OUT FOR DELIVERY
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