Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels & Ralph Lauren) here’s 7 big basket abandonment stats from April, May & June 2013 Want a report specific to your industry sector? Contact us at [email protected] and we’ll send you one completely free! “Traditional email marketing achieves an average click-through rate of around 4%, proving the importance of relevancy that basket abandonment emails deliver. Clean, responsive designs which incorporate strong brand imagery along with full product details typically perform best.” - Dominic Edmunds, SaleCycle President Abandonment is on the up, with over three-quarters of shopping carts abandoned in Q2 Almost half of all basket abandonment emails are opened. 75.5% 45.7% 18.0% 34.9% $6.07 11am-12pm Thursdays Basket Abandonment Stats 2013 CLICK THROUGH RATE CTR of Basket Abandonment Emails 14.2% 4% CTRs CTR of Traditional Marketing Emails Traditional Marketing Emails Basket Abandonment Emails Vs Quarterly Update: Q1 v Q2 Most abandonments happen between 11am & 12pm with Thursday the most common day. Over a third of email clicks lead to a purchase back on site The AOV of purchases from basket abandonment emails is 18% higher than typical purchases Every single basket abandonment email sent, delivers over $6 in revenue. THU Q1 2013 Q1 2013 Q1 2013 Q1 2013 Q1 2013 @SaleCycle.com TWEET US VISIT US ONLINE