Source: IGS Mobile Survey 2013 Survey demographics: 25,601 respondents and 43 countries BYOD LINES BETWEEN BUSINESS AND PRIVATE LIFE ARE BLURRED USE PRIVATE DEVICE FOR BUSINESS ACCESS TECHNOLOGY INFORMATION 37 % 41 % TABLET PHONE 48 % 57 % WEEKENDS AFTER BUSINESS HOURS BUYS ON MOBILE LOVES VIDEO 56 % 73 % TABLET PHONE MAKES PURCHASES WITH THEIR MOBILE DEVICE TABLET 2012 NOW 66 % 90 % VIDEO USAGE PHONE 61 % 67 % IS VERY ENGAGED WHICH OF THE FOLLOWING ACTIONS HAVE YOU EVER TAKEN AS A RESULT OF SEEING ADVERTISING OR A PROMOTION? $ $ $ RESEARCHED A PRODUCT / SERVICE (ONLINE) PURCHASED A PRODUCT / SERVICE (ONLINE) RECOM- MENDED A PRODUCT / SER- VICE TO A FRIEND CLICKED / INTERACTED WITH THE ADVERT $ 51.30% 33.18% 29.78% 24.78% 26.25% 20.69% 19.92% 11.56% ... IS ALWAYS ON THE TECH MOBILE USER