The Global LinkedIn Audience A LOOK AT THE WORLD’S LARGEST PROFESSIONAL NETWORK LinkedIn reached out to a sample of its 150 million+ members across the world to learn about who they are and what they do on LinkedIn. Members turn to LinkedIn for a variety of reasons: of members prefer to have separate social networks for their personal and professional lives. Members are more confident in the professional information on LinkedIn. 73% Networking with other professionals 70% Fostering their professional identity LinkedIn’s audience of professionals is one of the most influential on the web. 4 out of 5 LinkedIn members drive business decisions. 46% Maintaining Industry expertise 47% Following current industry discussions LinkedIn 28% of members are senior-level executives (director and above). 39% of members are responsible for managing budgets. 64% say LinkedIn helps them develop relationships and grow new business. 78% 71% 23% Twitter 33% 1.8 Billion business leads generated in 2011 via LinkedIn. 2 out of 3 use LinkedIn for business purposes such as keeping up with industry news. LinkedIn members deeply value our brand as a professional, trusted, and remarkably different social environment. 39% Yahoo! Groups Facebook Sources: LinkedIn Audience 360 Study, Report, based on 13,368. LinkedIn members age 18+, across 8 markets, fielded August through December 2011. marketing.linkedin.com