AtI fO pU H Es dREn eMIoN vAES A new study called the Multi-cultural Latino Consumer by MSLGROUP and The Hartman Group finds though Latino segments are hardly all the same, they do generally embrace significant commonalities when it comes to food, especially seeing mealtime as a social conduit EsS IkE tO At O E 38% Vs. 47% of Non-Latinos fO OW E Restaurant Latinos identify food as an important element of daily life, leveraging meals as a central enabler of together-time. Fr h PRODUCE Lo l PRODUCTS Me s FROM COUNTRY OF ORIGIN HoO fR H O R pA AgE FoO UY 51% M E L Al O S tH lA yE At AlS NfL NcE BY La n C NtR Of I N eA Ng GeT R InI T is a way that Latino’s enjoy other ethnic cuisines LoB IzA ON Experimenting with global flavors ASIAN THAI JAPANESE INDIAN 45% N Y SiA FoO WhE DiN G O 22% Ay Ey EpA iT T H E Latinos desire to create an appetizing social experience around each meal O RgA C OnS E O AnI FoO h Sae For more information about the study and MSLGROUP's Multicultural Specialty, contact: Vickie Allande-Fite at 310.461.0383 More likely to dine out Cooking is an act of love I value sitting around the table together (compared to 22% of Non-Latinos)