IBM Commerce for Insurance – 360°Marketing Marketing & Merchandising 90% of insurers prioritize getting closer to customers 38% of insurers have an integrated physical/digital strategy 34% of insurers have a cohesive social strategy 360° Marketing delivers compelling marketing interactions that improve insurance customer acquisition rates and maximize profitable customer growth Customer insight Use advanced analytics for a deeper understanding of customers Seamless brand engagement Design consistent marketing experiences across all customer touch points Personalized marketing Capitalize on new technologies to stimulate new relationships 15% - 30% higher campaign ROIs 2x - 5x increase in resource efficiency 200% - 400% increase in response rates Affinity Channel Agent / Broker SMS Web Social Media Voice Self- Service Kiosk Chat Apps Email