PARTNERSHIP SUCCESS STORY 15 OCTOBER 955.773 BIRTHDAY EVENTS 24.850.098 VIEWED IN CALENDARS Each event in the calendar is viewed 26x on average (assuming week view and 3.7x average checks per day) 51% 32.388 REGISTRATIONS CONVERSION TO REGISTRATION HALLMARK TRAFFIC EXTERNAL REFERRAL SOURCES INTERNAL REFERRAL SOURCES FLOGS TRAFFIC 1.388 12.276 941 10.722 TRAFFIC 25.327 TOTAL IMPRESSIONS 62.968 SHARES 5.529 37.148 TOTAL REGISTRATIONS + (YEARLY) blog.flogs.com/hallmark FACEBOOK BIRTHDAY CALENDAR APP