“SECURITY” WAS THE TOP CRITERIA APPLIED BY ONLINE SHOPPERS IN GERMANY WHEN CHOOSING A PAYMENT METHOD IN 2015.
GERMANY: TOP 5 MOST IMPORTANT CRITERIA APPLIED BY ONLINE SHOPPERS WHEN CHOOSING A PAYMENT METHOD TO PURCHASE ONLINE, 2015
Note: ranked based on share of online shoppers describing the respective criterion as “very important” or “rather important”Survey: based on a survey of 883 respondentsSource: ECC Köln, IFH Köln, March 2016; cited in the report “Fraud and Security in Global Online Payments 2016” by yStats.com
SECURITY1NO COSTS OF USAGE2
DATA SAFETY3SIMPLE AND COMFORTABLE USAGE
4
SIMPLE RETURNS POSSIBILITY5