JULY: DIGITAL MARKETING By Anna Papachristos and Lorri Cosentino Delivering seamless and relevant content via social media, mobile, email, and websites is at the top of every marketer’s “must-do” initiative. This infographic examines the digital marketer’s level of maturity, the barriers to their advancement, and the missing elements necessary for success. Source: Experian Marketing Services Barriers to successful cross-channel marketing: Source: Gartner Marketers spend 45% of their budgets to aquire new coustomers. Emotional connections through digital media would encourage 88% of marketers to spend more on digital branding campaigns... ...and 71% believe said emotional connections would help build brand recognition. Source: Millward Brown 75% of marketers said that the ability to embrace change in digital marketing was important, while 63% highly value the ability to spot opportunities and adapt strategies quickly. Source: Econsultancy 39% Organizational Structure 38% Technological Infrastructure 38% Budget Restrictions 1. 2. 3. To read more about Digital Marketing, go to: "10 Digital Marketing Mistakes Every Brand Makes (and How to Recover)"