182,951 19% 115,985 15% 107,857 -3% 76,651 -2% 68,870 -1% 47,041 -18% 74,286 1% 95,188 17% 2006 2007 2008 2009 2010 2011 2012 FACEBOOK HERMÈS MASTERCARD RALPH LAUREN HUGO BOSS THE HOME DEPOT STARBUCKS CLINIQUE ROLEX VISA TOP 10 BRANDS NEWCOMERS YEAR ON YEAR CHANGE TOP 10 RISERS 2011-2012 APPLE IBM GOOGLE AT&T MCDONALD’S MICROSOFT COCA-COLA MARLBORO VERIZON CHINA MOBILE 1ST AFRICAN BRAND BRANDS GETTING YOUNGER AVERAGE VALUE WITH WOMEN IN THE BOARDROOM BRANDZ PORTFOLIO VS. S&P 500 (APR 2006 - MAY 2012) 60% 40% 20% 0% -20% -40% -60% 73,612 9% 49,151 15% 15% 15% 13% 8% 2% 1% 0% -1% -5% -5% -7% -7% -16% Sep 06 Jan 07 May 07 Sep 07 Jan 08 May 08 Sep 08 Jan 09 May 09 Sep 09 Jan 10 May 10 Sep 10 Jan 11 May 11 Sep 11 Jan 12 May 12 Values shown are in $ millions Values shown are in $ millions Candles indicate the average age of the Top 100 brands 74% 61% 53% 33% 36% 43% 51% 34% 43% AVERAGE VALUE OF BRANDS WITH WOMEN $27Bn WITHOUT $13.2Bn BRANDZ™ PORTFOLIO 37.5% S&P 500 0.4% 31% LUXURY FAST FOOD APPAREL OIL & GAS TECHNOLOGY SOFT DRINKS FINANCIAL INSTITUTIONS BEER PERSONAL CARE RETAIL CARS TELECOM PROVIDERS INSURANCE D $7,601 HL $8,852 KFC $7,813 STATE FARM $8,519 VOLKS AGEN M $13,940 SINOPEC $11,838 MOUTAI $9,273 MTN $11,531 AIRTEL $9,206 IKEA $13,083 C‘ M EAL H T BANK $8,599 CHEVRON To download the full report go to: www.millwardbrown.com/brandz