Info KOTA (english)

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KING OF THE ALPSEuropean ChampionshipExtreme Kayak

LOCATION

Merano is one of the most varied and touristicaly noted regions in the Alps.

Situated at the foot of numerous 3000 peaks, Merano is renowned for its

warm climate and unique vegetation. Merano offers a vast majority of

recreational activities, with a huge scope to provide specifically to the

outdoors. In every local valley you will find a torrent of water which can

provide the perfect ambience for those who are passionate about water

sports. It is also an area which is already well known for hosting many events,

with a wide spectrum of variety.

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WHAT IS KING OF THE ALPS

The King of the Alps is an extreme kayak

race that tests skill, stamina, endurance

and speed. The race also became the

Extreme kayak European championship in

its fourth year of running. The very first

King of the Alps managed to attract 50

athletes from 6 different nations. In 2014

there were over 60 athletes from 10

different nations pulling in competitors

from as far as Chile. Due to demand, for

the first time we also added a

junior’s category.

The event takes place on the white waters

of the Passirio River, and in 2015 canoeists

will once again be battling the waves and

the force of the river. Paddles will clash on

the water to see who will be crowned king

and Queen of the Alps, and of course, the

European Champion.

We are very proud and content, that in

only a few years, we have managed to

make our mark in the kayaking world by

becoming an important event on the

international circuit.

THE COMPETITION

The first part consists of a 6,5km marathon,

starting with a multi-line class IV at Quellenhof

and finishing at Riffiano. It is the longest

extreme kayak race in Europe, and really tests

the Athletes River reading ability, stamina and

endurance. Only the 16 fastest from the

marathon can go through to the final.

The second part is the final, a much shorter,

faster and more technical part of the Passerio

River. This section is situated at the town of

Mosos directly opposite the Enerpass

hydroelectric station where the passerio meets

the mighty falls of Stieber. The finalists then

have a head to head time trials on one of the

most difficult extreme kayak courses. For this

motive ´King of the Alps` is attracting more and

more athletes from around the world. Even the

athletes that miss out on the top 16 places can

still be right next to the action on the final

section, with ample viewing spots from both

sides of the river.

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MEDIA AWARENESS

Reports and articles in assorted press releases

which include the largest kayak and canoe

magazine of the world have praised this

events as a high priority event in the kayak

scene. Last year we were represented in three

editions of the “Kayak Session” magazine:

before the race, after the race and in the

form of an article in magazine 51 together

with pictures in the "focus section". In

addition, several articles and advertisements

were also ran on the Kayak Session website

and distributed in their newsletter. Further to

this, the German “Kanu Magazine” also

published an article about this event. In 2015,

the German “Kayak magazine” will also

become an additional media partner. The

publishing house of “Kayak Magazine” is also

responsible for publishing the German

“Trekking” and “Bike & Travel” magazines. The

organizers of the event are deliberately and

consistently going a new way with this event

and consciously opening the "King of the

Alps" to more spectators and visitors. The

cooperation with “Kayak Session” will

definitely continue, primarily for the purpose

of using this platform as information about

the event and for advertising.

Program on FRIDAY, 12 June

« Opening and registration

« Dinner for all the participants

« Movie-NightWith Olaf Obsommer productions and other outdoor movies.(Redbull Media House, slacklining, speedriding…)

Program on SATURDAY, 13 June

« Kayak courses for guests and visitorsDepending on level on different river sections,will be back in time to see the competitions.

« Rafting Tours for guests and visitorsOn the marathon section with possibility to watch the race.

« Whitewater-MarathonA mass start race, 6.5km of class III-IV WW.The first 16 will be qualified for the final.

« Head2Head - FinalTwo kayakers form one heat (pairing). While competing both kayakersare alone on the course and the time of both kayakers is measured.The faster kayaker of each heat advances to next round.

« Open RaceEverybody (except the winner of the previous races) can start.Some swim/run will be involved.

« Prizegiving and Party At the “Festplatz” in Moos.Open-end party with live music and DJ set.

Program on SUNDAY, 14 June

« Guided Tours for guests and visitorsGuided tours on southtyrolian rivers.(depending on asks and water levels)

« Kayak courses for guests and visitors

« Rafting Tours for guests and [email protected]/kingalps

SPONSORS

For the sponsors: Logo seen on media

and digital media. We can offer the

sponsor the possibility to frequently

publish new products, videos ect. on our

website and facebook page.

On the You Tube channel king of the Alps

we can offer our sponsors and partners

alternative options to pubblise their

products or make.

At the event site your logo can be

position throughout the race section or

feature on programs and posters.

Thanks to our wide range of publicity we

are able to offer marketing 360° which

allows our sponsor to target more people

and those with specific interest in the

outdoors and sport.

For our partners there is the added

possibility to freely use our corporate

design “king of the Alps” E.g. event

gadgets or limited “king of the

alps- edition.”

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SUPPORT AND PARTNER

photos: www.alexmai.com - layout & design: www.inpublica.de

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