Influo: shit nobody knows my brand

SHIT NOBODY KNOWSMY BRAND

Maarten kesteloot@maartenkestlt

PUTTING YOUR

E-BRANDOUT THERE

PROMOTEYOUR WEBSHOP

Things you can do to

EARNEDMEDIA

PAIDMEDIA

OWNEDMEDIA

€

STRANGERSCUSTOMERS RELATIONS

OWNEDMEDIA

let’s start with

Owned media

WEBSITEBLOG

SOCIALCHANNELS

PAIDMEDIA

€

let’s move on

Paid media€

ADVERTISINGDISPLAY ADSBANNER ADS

ADWORDS

Click-through-rate Belgium : 0.13%

ONLINEADVERTISING ?

The return on

ADBLOCKERSPaid media

Desktop200m

Mobile8% (Ios)

YoY global growth : 41%

Revenue loss 2015 : €21,8BRevenue loss 2016 : €41,4B

€

EARNEDMEDIA

let’s focus on

Earned media

MEDIA BLOGGER

INFLUENCERRELATIONS

“If nobody knows your brand, you only need to get it noticed by somebody relevant.”

Mention on TELEFACTS

GOEDKOOP.BEMore traffic

30%

For Free !!!1

INFLUENCERMARKETING

Let’s focus on earned media

IDENTIFYVALIDATEENGAGE

It’s all about relevance

INFLUENCERSSize doesn’t matter

BloggersIcons

Social influencersArtists

JournalistsExperts Vloggers

SOME CASESInfluencer Marketing

INFLUENCERS 750 BLOGPOST 200CONTENT PIECES 7.500 FOLLOWERS 12.000.000SPONTANEOUS MENTIONS 600%

This limited edition Komono watch a special edition of the Winston watch.

The wristbands are made of old camo jackets of Tiany, which makes every design 100% unique.

A Polaroid Story present: Siam x Levi's #liveinlevis

FOLLOWERS INSTAGRAM 40.000 #musketonmazda

So what did we learn ?RELATIONS RULECREATIVITY IS KEYSTORIES ARE KING

It’s all about the process

IDENTIFY YOUR INFLUENCE

CreateMedialistSET TARGETS

CREATEYOUR MEDIABOXTailor your contentone size doesn’t fit all

Stories MediaContent

logos

START PITCHING

Reach out Createoffers

Push your story

MARKET WITH THEM,DON’T MARKET TO THEMit’s all about building great relations

THE BETA INFLUO.BE

JOIN

@influo