Influencers are Your New Best Friend: Instagram Branded Content Ads

Did you know that 68% of people say they come to Instagram to interact with creators? Well, Instagram has definitely taken advantage of this statistic as it has become new BFFs with influencers and ambassadors alike! How? Well, Instagram recently rolled out a new type of content ad that solidifies its love for influencers: Instagram Branded Content Ads. With this change, businesses have an opportunity to tell their brand stories through sponsored content generated by influencers and ambassadors to create a more official friendship lovefest between creators and marketers.