Influencer Marketing Insights & Cases

The world’s leading marketing platform

INFLUENCER MARKETINGINSIGHTS & CASES

THE POWER OF

AT 4.21%,

BRAND ENGAGEMENT RATES HIGHEST ON INSTAGRAM

more engagement per follower than Twittermore engagement per follower than Facebook

58X 120X

GETTING STARTED ON INSTAGRAM

Use your brand’s logo as your profile picture

Include a trackable link in your bio

Choose a name, ideally your brand name

Use the bio field to explain who you are and what you do

Choose images that represent your brand

Post 9 - 12 images to get your account started

Post regularly and consistently

@mentions in captions receive 56% more engagement

The average caption on Instagram is 138 characters

long, including hashtags

WRITING A CAPTION

Adding a location results in 79% higher engagement

INVITE CONSUMERS IN ENGAGE YOUR AUDIENCE CALL FOR ACTION• Don’t just focus on products • show your brand’s personality • share exclusive content

• ask your followers to do something

• ask a question • send people to your website

• respond to comments • like brand related posts • involve the community

through contests

1 2 3

INSTAGRAM TIPS

INFLUENCERS FROM TOP VERTICALS

FASH

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SCALING SUCCESS ON INSTAGRAM

Influencers build brand image from a trusted source

Content is seen by a genuinely interested audience

Brand is delivered in a natural tone and environment

Influencer Campaigns Instagram Ads

External link to brand website to drives sales, downloads etc.

Digital Vogue of advertising

Data driven Facebook targeting

SUCCESSFUL PHOTO CONTESTS

Post some images using the contest hashtag to inspire the Instagram community

If you do not have a brand Instagram account, create one to support the contest

Post the contest T&Cs on your Instagram account

When it comes to the theme - KEEP IT SIMPLE

GIVE AWAY A PRIZE PEOPLE WANT TO WIN!!

Goodyear interacted with participants through comments

14 influencers in 10 countries and 16,000+ submissions

EXAMPLE PHOTO CONTEST

Opened the contest across multiple countries

Great prizes!

Theme embodied the brand message and was simple for people to take part in

#MyFeelgoodPlace

Francis Trapp [email protected] +49 177 306 46 49 www.brandnew.io

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