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FTC STINK EYE"YOU ARE ALL ON
NOTICE."INFLUENCER
OR SHILL?
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1. did thecompany give you
ANYTHING?
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2. i mean ANYTHING
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3. did i mention ANYTHING?
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4. anything includescoupons, tickets,
products
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4a. maybe dustmotes, too
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5. both afterAND BEFORE
you post on socialmedia
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5a. did i mentionBEFORE
you post, too?
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6. an examplewould be
a ticket worth $50prior to the event
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7. "If you got ANYTHINGfrom a brand, say
something about therelationship when you
post.
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7a. "Even if it is lame."-KERRY O'SHEA
GORGONE
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8. there are still some very muddy
areas though- free events?
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disclosureis just
the ethicalthing to do