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NO BULL FTC STINK EYE INFLUENCER OR SHILL?
13

influencer marketing columbus ohio | content strategy | digital strategy

Apr 11, 2017

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Marketing

Leigh Roessler
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Page 1: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

FTC STINK EYE"YOU ARE ALL ON

NOTICE."INFLUENCER

OR SHILL?

Page 2: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

1. did thecompany give you

ANYTHING?

Page 3: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

2. i mean ANYTHING

Page 4: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

3. did i mention ANYTHING?

Page 5: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

4. anything includescoupons, tickets,

products

Page 6: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

4a. maybe dustmotes, too

Page 7: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

5. both afterAND BEFORE

you post on socialmedia

Page 8: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

5a. did i mentionBEFORE

you post, too?

Page 9: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

6. an examplewould be

a ticket worth $50prior to the event

Page 10: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

7. "If you got ANYTHINGfrom a brand, say

something about therelationship when you

post.

Page 11: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

7a. "Even if it is lame."-KERRY O'SHEA

GORGONE

Page 12: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

8. there are still some very muddy

areas though- free events?

Page 13: influencer marketing columbus ohio | content strategy | digital strategy

NO BULL

disclosureis just

the ethicalthing to do