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“INFLUENCER” MANAGEMENT the digital age of public relations
8

Influencer Management

Apr 15, 2017

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Taylor Newberry
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Page 1: Influencer Management

“INFLUENCER” MANAGEMENTthe digital age of public relations

Page 2: Influencer Management

“Withthehundredsofthousandsofproducts

launchingeveryyearandtheamountofdigitalnoiseincreasingexponentially,

brandsneedasolutionthatwouldallowthemto

distinguishthemselvesfromthatnoise.”

Ekaterina Walter, CMO of Branderati

Page 3: Influencer Management

WORDOF MOUTH

Page 4: Influencer Management

CREATE A COMMUNITY

Page 5: Influencer Management

STRATEGIC PARTNERSHIPS

Page 6: Influencer Management

MEASURE PARTICIPATION

Page 7: Influencer Management

AFFINITY MARKETING

Page 8: Influencer Management

WHAT INFLUENCER PROFILES DOES MY COMPANY NEED?