Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry

Television advertising helps individual consumers to evaluate different cosmetic products available in the market and to select the best one which fulfils their expectation. Ms. G. Nirmala | Dr. N. Panchanatham "Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd25215.pdf  Paper URL: https://www.ijtsrd.com/management/marketing-management/25215/influence-of-television-advertising-in-acquiring-cosmetics-with-special-reference-to-women-consumers-in-puducherry/ms-g-nirmala