Mobile Influence on Businesses
Aug 21, 2015
Mobile Influence on Businesses
Why be Mobile?
How to measure Mobile performance?
What can we do to adapt?
Why be Mobile?
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Why be Mobile?
1. Mobile vs TV:
5
5 myths about mobile - understanding reasons & facts
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Why Be Mobile?
2. Mobile is for young:
6
3. Mobile is just for fun:
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Why Be Mobile?
4. Mobiles are not functional in terms of design:
7
5. Mobile performance is difficult to measure:
- consumers’ path on mobile is different to desktop and therefore should be measured differently
- magazines don’t have “Buy” buttons, but they build brand awareness
How to measure Mobile performance?
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
How to measure mobile performance?
- Different consumer path means different goals
- To track different goals we must set up different CTAs to target mobile traffic
- How can we do this:
- click to call
- mobile to store
- cross device (for later purchase)
- add to basket
9
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
How to measure mobile performance?
How can we reflect mobile performance in measurement?
- compare visits per device
- compare conversions per device
- compare pageviews per device
10
What can we do to adapt?
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
What can we do to adapt?
12
What can be done using Adwords account?
- drive website visits with mobile preferred ad
- the quality score will be improved with mobile preferred ads
- focus on calls with call-only ads
- your website does not need to be mobile, but the user engagement will be positive
- http://www.sleepinggiantmedia.co.uk/posts/call-only-ads-driving-mobile-traffic-to-your-business/
- boost store footfall with local inventory ads
- think of a mobile as a magnet
t. 01304 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
What can we do to adapt?
13
Are you making your website mobile?
- think of a mobile user - conversion path in 2-3 clicks
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk t. #gianttalks @sleepinggiantm
Discovery Park Digital Workshop
14
Free event