Influence of Media Programmes on Consumers' Behaviour in Nigeria

The pertinence of advertising lies in its modest efforts to create awareness, inform and persuade target audience the public of the availability of a product or service. Lucas Nduka Oluka | Chibueze Kelvin Obi | Augustina. N. Ezeh "Influence of Media Programmes on Consumers' Behaviour in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29238.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29238/influence-of-media-programmes-on-consumers'-behaviour-in-nigeria/lucas-nduka-oluka