MAVRCK Influence Marketing by the Numbers | Your Influencer Activation Engine | 2015 10% marketing budget See influence marketing as a LEAD GEN and CUSTOMER ACQUISITION practice. Not branding Why Care About Influence Marketing? We spend more time on SOCIAL MEDIA than email & search engines combined on social media daily Americans ages 18-64 spend 3.2 HOURS Word-of-mouth recommendations are 50x more likely to trigger a purchase Influence Marketing – in 2015 – Influence Marketing has moved to become PROGRAMMATIC WORD-OF-MOUTH We use social networks to connect with PEOPLE. Not brands Influence Marketing By The Numbers 99% marketers allocate at least TO INFLUENCE CAMPAIGNS Find Social Scoring Platforms Useful <5% 73% I NSTEAD Influence Marketing allows your brand to leverage its consumers that are driving the most engagement from their friends on social networks, to create and distribute content at scale, and drive ROI on social. $ There are 4 critical factors when choosing a network for your influence marketing Influence marketing must be treated differently on each social network Spectrum of Influencers to Choose From: 1. Feed Consumption & Filtering 3. Social Relationship Strength Reach Highest (1M+) Smallest (500+) Lowest (<2%) Highest (25%+) Fewest (~5k) Greatest (40M+) Easiest (public) Hardest (private) Highest (1M+) Smallest (500+) Expensive Cheapest Impressions Conversions Reputation Reputation Engaged Reach Quantity Identification Cost to Activate Social Trust Best Measure Motivation 2. Content Structure & Half-life 4. Search Engine Signals Celebrities & Youtube Stars Executives & Journalists Semi- Professional Bloggers Everyday Consumers Influencer platforms are spectrum specific. EVERYDAY CONSUMERS & NICHE COMMUNITIES yield the best results. After 140k Activations & 110 Campaigns: 1 Everyday Influencer Activated 3 Friends Converted = Is Your Brand Harnessing Influence Marketing?