Industry Trends, Challenges, Opportunities Allan Gates

Making Social Media

Work for You

Allan Gates, Revolution Strategy

June 10, 2010

This is Allan• Partner and Executive Vice President

with Revolution

• Leads the Tourism New Brunswick

account

• Integrated communications strategist

and planner

–Traditional media (TV/Radio/Print) +

Digital (Social Media/Online

Ads/SEM/SEO), PR

The Internet is

the most important

marketing tool for

Tourism Operators

Here comeseverybody

Photo: Flickr User Alex Kess

In the Old Days

Your

Message

Advertising

Vehicles

News

Media

Travel

Trade

Customer

But now…

Your

MessageCustomer

ADVERTISI

NG KINDASUCKS

Social Media is

an Opportunity

Advertising = $

Social Media = time

There are 112,291,180Americans over

18 on Facebook

There are 13,612,520Canadians over

18 on Facebook

Facebook saw 540

million unique visitors

in April, 35% of web

users, and 570 billion

page views

45% of

Facebook’s US

audience is 26

years old +

The fastest

growing

Facebook

segment is

females 55+

4 New

Rules

It’s Not

(Just)

About

Your Web

Site

Photo: Flickr User WillNotMove

The Web Is An Ecosystem

Social

Media is

Just a

Channel

Photo: Flickr User B Rosen

Don’t Be

Boring

Photo: Flickr User Kevin McShane

It’s a

Conversation

Photo: Flickr User eye2eye

Thanks

Allan Gates

EVP, Revolution

[email protected]

www.allangates.com

Facebook.com/allangates

@redgateca

http://www.slideshare.net/agates99