Industry Trends and Perspectives: Enabling efficient and effective information services delivery

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© Copyright 2011 Server and StorageIO Group (www.storageio.com) All rights reserved.

Cloud and Virtual Data Storage Networking

Industry Trends and Perspectives:Enabling efficient and effective information services delivery

Cloud and Virtual Data Storage NetworkingDon’t be scared, however look before you leap and be prepared

August 2011

© Copyright 2011 Server and StorageIO Group All rights reserved. www.storageio.com

Enabling efficient and effective information services deliveryGreg Schulz: Sr. Advisor - The Server and StorageIO Group (StorageIO)Author “Cloud and Virtual Data Storage Networking” (CRC Press)“The Green and Virtual Data Center” (CRC Press)“Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures” (Elsevier)

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Introductions and background materialIntroductions and background materialWho is Greg Schulz as well as Server and StorageIO?

• Independent IT Advisor Author Blogger and Consultant• Independent IT Advisor, Author, Blogger and Consultant• Worked in IT as a customer, as a vendor and then industry analyst• Provides industry trends and perspectives on IT infrastructure topics• Author of books, articles, tips, reports, videos and podcasts

www.storageio.comwww.storageio.com/newsletterwww.storageio.com/books


gwww.storageioblog.comwww.twitter.com/storageio

ISBN: 9781439851739

The Green andVirtual Data CenterISBN: 978-1-4200-8666-9

Resilient Storage Networks

ISBN: 978-1-555583113

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Cloud and Virtual Data Storage NetworkingCloud and Virtual Data Storage NetworkingEnabling your journey to efficient and productive IT services delivery

Cloud and Virtual Data Storage Networking by Greg Schulz of StorageIO has 396 pages, with more than 100 figures and tables, 15 chapters plus appendices, as well as a glossary. The hard cover book can be purchased at global venues including Amazon, Barnes & Noble, Digital Guru, CRCPress.com. ISBN-10: 1439851735, ISBN-13: 9781439851739

Authors companion web site for Cloud and Virtual Data Storage Networkingt i /b k3 ht l d t i b kwww.storageio.com/book3.html and www.storageiobooks.com

CRC Press web site for Cloud and Virtual Data Storage Networkinghttp://www.crcpress.com/product/isbn/9781439851739

Cloud and Virtual Data Storage Networking LinkedIn group sitehttp://www linkedin com/groups/Cloud Virtualization Data Storage Networking 3890985


http://www.linkedin.com/groups/Cloud-Virtualization-Data-Storage-Networking-3890985

Video: Greg Schulz discusses his new book, what it is about, who should read it.http://www.youtube.com/watch?v=jiEMpAIwTVk&feature=youtu.be

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Cloud and Virtual Data Storage Networking, looks at converging ITresources and management technologies for facilitating efficient and effectivedelivery of information services, including enabling of Information Factories.Regardless of your experience level, Schulz guides you through the varioustechnologies and techniques available for enabling efficient informationservices delivery.

Coverage includes:• Information services delivery model options and best practices

• Metrics and measurements for efficient E2E IT management

• Server, storage, I/O networking and data center virtualization

• Converged and cloud storage services (IaaS, PaaS, SaaS)


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• Data protection for virtual, cloud and physical environments

• Data footprint reduction and data protection modernization

• High Availability, Business Continuance, and Disaster Recovery

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When it comes to IT clouds and virtualization, you must look before you leap.This book will help you address the question of not if, rather when, where, withwhat, and how to leverage cloud, virtual, and data storage networking as part ofyour IT infrastructure today and in the future.

© Copyright 2011 Server and StorageIO Group All rights reserved. www.storageio.comSource: Cloud and Virtual Data Storage Networking (CRC)

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Cloud and Virtual Data Storage Networking provides comprehensive coverageof IT data storage networking infrastructure, including public and private cloud,virtualization, and traditional IT environments.


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Source: Cloud and Virtual Data Storage Networking (CRC)

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What is being said:

“With all the chatter in the market about cloud storage and how it can solve allyour problems, the industry needed a clear breakdown of the facts and how touse cloud storage effectively. Greg's latest book does exactly that.” Said GregBrunton of EDS, an HP company.

“The amount of data being generated, processed, and stored has reachedunprecedented levels. Even during the recent economic crisis, there has beenno slow down or information recession. Instead, the need to process, move,and store data has only increased,” said Schulz. “This book presents options,technologies, best practices and strategies for enabling IT organizationslooking to do more with what they have while supporting growth along with new


looking to do more with what they have while supporting growth along with newservices without compromising on cost or quality of service (QoS) delivery.”

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Themes and topics covered include:

• Don’t be scared of clouds and virtualization, but do look before you leap.

What this means is that you should do your homework, prepare, learn, andget involved with proof of concepts (POCs) and training to build the

t d t ti i IT jmomentum and success to continue an ongoing IT journey.


Identify where clouds, virtualization and data storage networkingtechnologies and techniques compliment and enable your journey to efficient,effective and productive optimized IT services delivery.


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• There is no such thing as a data recession: Do more with what you have

A common challenge in many organizations is exploding data growth alongwith associated management tasks and constraints, including budgets,t ffi ti h i l f iliti fl d d li ITstaffing, time, physical facilities, floor space, and power and cooling. IT

clouds and dynamic infrastructure environments enable flexible, efficient andoptimized, cost-effective and productive services delivery.

• Expanding focus from efficiency and optimization to effective and productivity

A primary tenant of a cloud and virtualized environment is to support growing


A primary tenant of a cloud and virtualized environment is to support growingdemand in a cost-effective manner with increased agility withoutcompromising QoS. By removing complexity and enabling agility, informationservices can be delivered in a timely manner to meet changing businessneeds.

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Industry trends: Need for InnovationIndustry trends: Need for InnovationSupporting business demands, maintaining QoS while reducing costs

Available ResourcesIn order to support demand: Available ResourcesPerformance, Availability,Capacity, Energy = PACE

ppDon’t save as much data, limit expansion and QoS enhancements

Leverage improved densities

E.g. Store and process more data in a denser footprint

QoS, Service LevelsResponse Time, Availability

Leverage improved densitiesRemove IT footprint constraints

Boost efficiency, lower unit costsImprove performance


Unit Cost of Resource$ / Capacity, $ per IOP

Capacity per watt, IOP per watt

Do more with what you haveAvoid compromise of QoSEnable agility and flexibility

Note: Innovation = Do and enable more with less without compromising customer service


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• There are many types of information services delivery model options

Various types of information services delivery modes should be combined tomeet various needs and requirements. These complimentary service delivery

ti d d i ti t i l d l d i t l d d t t t koptions and descriptive terms include cloud, virtual and data storage networkenabled environments.

These include dynamic Infrastructure, Public, Private and Hybrid Cloud,abstracted, multi-tenant, capacity on demand, Infrastructure as a Service(IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS)among others


among others.

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The many different facets of clouds and cloud storageIndustry trends: Industry trends: Clarifying cloud confusionClarifying cloud confusion

ParadigmsArchitectures

ProductsSolutions

ServicesProviders

SaaS / AaaSPrivate Public and Hybrid

PaaS

IaaS

Private, Public and HybridAttributes and characteristics

Metered and resilient, Dynamic and elasticAgile and flexible, Cost effective and efficient, Optimized

Flexible, automated tools and service managementMeasureable, rapid provisioning

Scalable and stable


Scalable and stable

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• Best people, processes, practices and products (the four Ps)

Bringing all of the various components together is the Ps (people skill sets,process, practices and products). This means leveraging and enhancing

l kill t d i d d t ti ipeople skill sets and experience, process and procedures to optimizeworkflow for streamlined service orchestration.

Practices and policies to be more effectively reducing waste without causingnew bottlenecks, and products such as racks, stacks, hardware, software,and managed or cloud services.


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• Service categories and catalogs, templates SLO and SLA alignment

Establishing service categories aligned to known service levels and costsenables resources to be aligned to applicable SLO and SLA requirements.L i i t l t d d fi d li i bl t tiLeveraging service templates and defined policies can enable automationand rapid provisioning of resources including self service requests.


Business focused Technology focused


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• Effective IT services delivery: Metrics, measurements and E2E management

You cannot effectively manage what you do not know about; likewise, withoutsituational awareness or navigation tools, you are flying blind. E2E (End toE d) t l id it i d t i f ti dEnd) tools can provide monitoring and usage metrics for reporting andaccounting, including enabling comparison with other environments. Metricsinclude customer service satisfaction, SLO and SLAs, QoS, performance,availability and costs to service delivered.

© Copyright 2011 Server and StorageIO Group All rights reserved. www.storageio.comSource: Cloud and Virtual Data Storage Networking (CRC)

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• Importance of data protection for virtual, cloud and physical environments

Clouds and virtualization are important tools and technologies for protectingexisting consolidated or converged as well as traditional environments.Lik i i t l d l d i t d t l d th l d tLikewise, virtual and cloud environments or data placed there also need tobe protected.


Now is the time to rethink and modernize your data protection strategy to bemore effective, protecting, preserving and serving more data for longerperiods of time with less complexity and cost.


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• Packing smart and effectively for your journey: Data footprint reduction (DFR)

Reducing your data footprint impact leveraging data footprint reduction (DFR)techniques, technologies and best practices is important for enabling anoptimized, efficient and effective IT services delivery environment.optimized, efficient and effective IT services delivery environment.

Reducing your data footprint is enabled with clouds and virtualizationproviding a means and mechanism for archiving inactive data and fortransparently moving it. On the other hand, moving to a cloud and virtualizedenvironment to do more with what you have is enhanced by reducing theimpact of your data footprint.


The ABCDs of data footprint reduction include Archiving, Backupmodernization, Compression and consolidation, Data management anddedupe along with Storage tiering and thin provisioning among othertechniques.

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Metered and resilientDynamic and elastic

Agile and flexibleCost Effective

Business issues and challengesopportunities

VisionHigh level strategy

How to get from here To here

Multi-tenantSiloed

PrivatePublic HybridLegac Ne

Journey

Cost EffectiveOptimized

FlexibleMeasured

Self provisionService aligned

Rapid provisioning

Today Near-term Long-termExisting

ApplicationsSystems

Resources

Public HybridLegacy New

VirtualizedClouds

Convergence

FederatedHybrids

SANNAS


Rapid provisioningScalable and stable

Technologies and techniquesProduct and services

Buzzwords

Best practicesPolicies and procedures

People skill sets


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Closing CommentsClosing CommentsWhere to learn more, next steps…

Prepare and plan for your journey• Balance Performance, Availability, Capacity, Energy/Economics• Do more with what you have, boost productivity where needed• Leverage data footprint reduction across entire environment• Conduct proof of concept (POC) to establish best practices

ISBN: 978-1-555583113

• Determine which of your tools work with different services/solutions• Balance the old with the new, don’t be afraid, look before you leap!

Where to learn more• www storageio com (articles videos & webcasts)

ISBN: 978-1-4200-8666-9


• www.storageio.com (articles, videos & webcasts)• www.storageioblog.com and twitter @storageio• Feel free to call, IM, tweet, or email [email protected]

ISBN-13: 9781439851739

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Cloud and Virtual Data Storage Networking

Industry Trends and Perspectives:Enabling efficient and effective information services delivery

Cloud and Virtual Data Storage NetworkingDon’t be scared, however look before you leap and be prepared

August 2011


Enabling efficient and effective information services deliveryGreg Schulz: Sr. Advisor - The Server and StorageIO Group (StorageIO)Author “Cloud and Virtual Data Storage Networking” (CRC Press)“The Green and Virtual Data Center” (CRC Press)“Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures” (Elsevier)

Industry Trends and Perspectives: Enabling efficient and effective information services delivery

Documents

cloud storage services

data center virtualization

management server

greg schulz of storageio

private cloud

io networking

services deliverycloud

efficient e2e