Industry problem – industry support 1 March: 5 industry organisations 15 March: 12 industry organisations 5 May: 22 industry organisations 5 October:

Industry problem – industry supportIndustry problem – industry support

1 March: 5 industry organisations

15 March: 12 industry organisations

5 May: 22 industry organisations

5 October: 28 industry organisations

Industry problem – industry supportIndustry problem – industry support

IMEC ICS/ISF INTERTANKO

SIGTTO World Shpng Council IUMI

IG P&I BIMCO ITF

LMA (Lloyd’s) Asian Shipowners Forum

Intercargo IPTA IMB

IMO InterManager CEFOR

DNK WISTA Global Shippers’ Forum

UK Chamber Union of Greek Shipowners

UK P&I Club GARD

North of England P&I Club London P&I Club

Standard Club (P&I Club) Britannia P&I Club

Industry problem – industry supportIndustry problem – industry support

SOS Steering Group: IMEC ICS/ISF INTERTANKO IG P&I BIMCO ITF InterManager

Chairman: Giles Heimann (IMEC)

Secretary: Bill Box (INTERTANKO)

SOS – financial situationSOS – financial situation

Income received: £116,250

This comes from 16 contributing organisations

Spent to end September: £ 79,500

Budgeted October/February: £ 35,000

Total budgeted: £114,500  

SOS Campaign Phase 2SOS Campaign Phase 2

AIM: to shift political will – firmer government action over

Somali piracy

FOCUS: broadening from economic impact to human impact

METHOD: driving visitors to website where register protest ULTIMATE GOAL: an unstoppable global lobby

SOS Campaign Phase 2 SOS Campaign Phase 2

Viral film (launches this week)

Regular e-shots

General PR activities – media exposure, press releases, interviews, features, lobbying

Revamped SOS website

Ongoing social media management

20 June 2011

Seafarer death toll mounts Seafarer death toll mounts as Somali piratesas Somali pirateshijack, torture, intimidate & murdehijack, torture, intimidate & murder 62 seafarers have died in the past four years as a direct result of piracy in the Gulf of Aden and Indian Ocean, through deliberate murder by pirates, suicide during the period of captivity, death from malnutrition and disease, death by drowning, or heart failure just after the hijacking. This shocking figure … …

14 September 2011

Philippine and British Gov’ts announce Philippine and British Gov’ts announce their support for SaveOurSeafarers their support for SaveOurSeafarers

The biggest ever grouping of shipping industry associations, which have joined forces to campaign against Somali piracy, have received a welcome boost from the British and Philippine Governments confirming their specific support for the global SOS SaveOurSeafarers campaign … …

SOS – SOS – Key influencer correspondence

U.K. - Mr Henry Billingham, Minister for Africa, UN, Overseas and Conflict Issues – letter of support

Philippines – Rosalinda Dimapilis-Baldoz, Labour & Employment Secr’y – public statement of support

Georgia - Mrs Vera Kobalia, Minister of Economy and Sustainable Development - teleconference

Australia – Dep’t of PM and Cabinet – letter of

shared concern

Slovak Republic - Ministry of Foreign Affairs - letter

of support

Planned for Autumn 2011

FTSE 100 bosses targeted by pirate FTSE 100 bosses targeted by pirate campaigncampaign

FTSE 100 bosses are being urged to support an international campaign to highlight the economic cost of Somali piracy. The Save Our Seafarers (SOS) initiative is the world’s shipping organisations asking for support from business leaders to pressure international Governments to take firmer action over Somali whose increasing violence costs the world economy an estimated $7-12bn a year … ...

Results

5/11: 40,000 visits to SOS website from 154 countries

9/11: 74,200 visits to SOS website from 180 countries

5/11: 10,210 letters sent to governments

9/11: 22,870 letters sent to governments

Top 12 countries sending letters

Philippines India UKUSADenmarkNetherlandsCanadaNorwayCyprusGermany GreeceSweden

Facebook

The SOS Facebook page has 4,325 fans/followers located across the globe including: US, UK, Australia, Netherlands, India, Germany, Canada, Hong Kong

Twitter

> 800 followers forward SOS tweets to all their hundreds of followers

SOS – media resultsSOS – media results

BBC Breakfast NY Times

The Sunday Times - Dan McDougall

BBC Panorama – talking for the future

Wall Street Journal Reuters

Associated Press - 30,200 pages on Google, coverage in Forbes,

Washington Post, Bloomberg Time Magazine (1 – 8 August )

Nouvel Observateur (circ > 500,000)

Popular Science Magazine (1.3m subs, 6.5m readership)

The Guardian Speciality Risk and Insurance

German National Radio Stars and Stripes Magazine

SOS – conference activitySOS – conference activity

Safety 4 Sea Conference in Athens. October. RMS MD Ruth Shearn manning SOS stand.

Conference sees premiere of SOS viral film.

Greenwich Forum Piracy Symposium, London.

25 October. SOS Steering Group presence.

Manning Conference, Manila. November. SOS web links, SOS presence, exploring media

opportunities.

A c t i o n

74,200 visits to SOS website from 180 countries 22,870 letters sent to governments

Please encourage your seafarers and your shore staff to send letters - now