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1 Cases industry practices (builders)
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Page 1: Industry practices   builders

1

Cases

industry practices

(builders)

Page 2: Industry practices   builders

PR-case - PR-moving building multistorey apartment house with

framework «Smart Home Ready»

Page 3: Industry practices   builders

RC «Naykoviy»

RC «Naykoviy» - modern residential compound in Kiev Podolsky district, 40.

25-storey two-section house is being built on a one cast-frame technology, with nonresidential premises on the underground floor and on the first floor.

The house provides studios, bedroom and 2-bedroom apartments and 2-bedroom apartments with convenient planning, 2 elevators, underground parking. Smart Home Ready system is integrated in the building.

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PR-supporting Organization of the press-

office, consulting, development and implementation of PR-strategy, media planning, working with media, distribution of press materials, creation and management of the fan-page of the object in social networks, communication with the audience in social networks, on forums and blogs, video.

Page 5: Industry practices   builders

Cooperation with the sales department

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Video content during construction

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Video content during construction

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Creation and maintenance of fan-

pages in social networks

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PR-case: RC «Olimpiyske mistechko» (Olimpic town)

modern unique complex(articles, releases, social networks)

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PR-case: RC «Panoramne mistechko»- (Panorama town)

«enclosed» type residential compound (articles, releases)

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PR case: PR-moving of «OptimaHouse» project

1 stage - capsule laying, beginning of the construction, press-lunch

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6 international brands,

the first joint project in Ukraine

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Letter capsulizing, open in 2064

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Fixation of the date, open in 50 years

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Presentation of diplomas,

video interviews

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Press lunch on September 3 2014 –

organization, work with journalists, consulting the client

Page 18: Industry practices   builders

Running event,

37 journalists from 30 Ukraine medias

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Speech by business executives involved in the

project and the architect

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Briefing, questions and answers, buffet

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More than 65 publications after the event

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Welcome: Publicity Creating, the company of the strategic communications

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