Industry Engaged Economic Development

©2012 ViTAL Economy, Inc.— 1 —

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Industry Engaged Economic Development

Do It Yourself Economic DevelopmentIEDC Leadership Conference

Transitioning to the Networked Economy

Connie Loden, CEcD

Economic Development Corporation of Manitowoc County

©2012 ViTAL Economy, Inc.— 2 —

Economic Study vs. Economic Initiative

Study Initiative

Individual Interviews Shared Learning and Goal Setting

Consultant-Academic Report Industry Engaged Analysis Process

No Implementation Action Oriented Industry Teams Develop and Implement Action Plans

Data Focused Data Guided

Attraction Focused Existing Business Focused

Silo Approach and Analysis Collective Industry and Cross Cluster Integration leading to Innovation

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Why is an Industry Cluster Initiative important?

• Demonstrates a proactive approach to economic development

• Proven to be effective, innovative, economic development methodology

• Opportunity to engage business and industry in economic development efforts

• Enhances Business Retention and Expansion efforts

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Why is it important? (continued)

• Increases Businesses’ Knowledge of their industry

• Fosters Entrepreneurship (also core strategic area)

• Identifies new opportunities for focused economic development efforts and attraction

• Leverages our assets for competitive advantages

• Cultivates Leadership

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What are the benefits to the Businesses?

• Understand value – supply chains better• Cultivate new customers• Discover new suppliers• Learn about new business opportunities• Address workforce issues• Share services • Catalyst to partner with other businesses for

contracts• Increased revenues and cost savings

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Disciplined and Integrated 21st Century CED System

Determine Key Issues & Opportunities

Establish Measureable

Goals

Identify Indigenous

Resources & Assets

Take Action

Conduct Measurement

Start Here!

Target Industry Clusters

Develop Leverage Strategies

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Initiative Plan and Schedule

Kick OffEvent

Indigenous Resource

Asset Mapping

(4+4)

Industry Cluster Value Chain

Mapping (4)

Opportunity & Niche Market Analysis

(3) per cluster

Regional Vision &

Goal Setting

Establish Leadership

Team

Lakeshore Industry Cluster Summit

Development of Cluster

Action Plans

Aug/SeptJune October November December January February March September

Establish Industry Cluster Teams

2012 2013

Lakeshore Industry Cluster Communication Plan

Industry Cluster Team Coordination & Support

Launch & Support of Industry Cluster Action Teams

Monthly Leadership Team Meetings

Monthly Team Industry Cluster Team Meetings

ORGANIZATION

WORK PLAN

MEETINGS & COORDINATION

Cluster Vision & Goals

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Industry Cross-Cluster Network - Leadership Team

CED Professionals & Resources

Lakeshore Industry Cluster Initiative Organizational Framework

Manufacturing Industry

Cluster Team

Action Team

Action Team

Action Team

Energy Industry

Cluster Team

Action Team

Action Team

Action Team

Tourism Industry

Cluster Team

Action Team

Action Team

Action Team

Agriculture Industry

Cluster Team

Action Team

Action Team

Action Team

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Using Your Networks Expand Capacity and Minimize Costs

• Industry Leadership• Partnerships / Collaborations• Expertise in your Network

– Universities / Extension / Technical Colleges– Colleague Expertise – Manufacturer’s Extension Partnership– Industry Retirees

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Project Management in Volunteer Networks

• Strategic Doing as network action plans• Break work into parts for funding• Get started – interest in funding comes in

seeing action• Think systemically – Connecting the Dots

leads to additional resources• Wear the Project on your Sleeve

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EXAMPLES of Industry Engaged

Cluster Initiatives.

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A five county economic development collaborative along the shores of Lake Michigan and

Lake Winnebago in Wisconsin

FOUR CORE INDUSTRIESManufacturing

Agriculture-Food ProcessingEnergyTourism

Lakeshore Industry cluster Initiative

Lakeshore Industry Cluster Initiative

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Regional Biogas Value Chain

Co-opDigester

Independent Farm

27 in WisconsinFertilizer Value Stays the same

Manure

Commercial Waste?

Food Processing By-Products

Conditioning

Separator

Electricity

LiquidSolids

Cleaning CO2 RemovalCost to build w/ digester $4 M

Pipeline ? Baldwin WI Build interconnect / Gate StationQuality - Unknown

Transportation

Col

lect

ion

Manure value 438,000 head X 27,800BTU/day X 365 days/year = 4.8 T-BTU/yr (6.8 cents/ lb. to handle)

Value = $48MRINS Value = $3.20 per M Btu

By-Products Value ?

Digester Infrastructure Specs & Cost• Head 1000-15000• $1.8 M - $15 M

11 sites3.5 cents KW10,000 BTU / KW/HR

Additional Benefits• Greenhouse Gas reduction• Waste Management• Odor Control• Sustainability Local• Ground Water Protection• Air pathogens• Reducing Fossil fuel use

Heating Dry

Tube Trucks cost $250,000 to transport CNG

Example- Fair Oaks Farm4 Dairys-14000 cows – central cleaner

RINS EXPERTISE – value $7 MilUS Oil / Integris

Commercial

Fleet 75 vehicles4 partial$1-$16 M

Vessels

Milk TrucksSchneiderPablWaste MgmtVintorVeinoUPS

High Pressure – 3600 psi

Corn Dryers

PropaneComparison 1.39 gal.75K BTU/ Gal $14/m BTU

$10/M BTU

Site

Politics environment needs to be considered and assessed

Gas Cheaper than Manure to haul

Regional differential value $186M, CBG value + fuel value not purchased

SaxnVellito

Badger – CNG Preferred AlternativeMarine companies retrofitting vessels

Not reviewed during session, needs future analysis

Entrepreneurial Boot Camp, business mentoring and networking are elements of the Small Business Cluster involvement to assist new and expanding businesses.

Workforce Training and Education Cluster members work to develop a new integrated model for education

Matchmaking

Ideas Warehouse

Research Phone(Voice>>Text )Paper

Word of MouthOn-line Forms

Fax E-mail

Ideas Incubator

Publicity• Awareness• Patience• Funding

Surveys

Maintenance• Technician• Technology• Support• “Seed” CPI Ideas

Plan Development

Celebrate!

Results

Ideas

Needs Work

FeedbackSuccess

Ideas Registering of Needs

©2012 ViTAL Economy, Inc.— 17 —

For More Information visit:www.lakeshoreinitiative.webs.com

orwww.progressinitiative.com

Connie LodenEconomic Development Corporation of Manitowoc County

[email protected] or 920-482-0540